Pin of the Month – Connected TV’s

Infographic by YuMe

Infographic by YuMe

For September’s Pin of the Month, we’re going to let the above infographic do the vast majority of the talking.  I discovered YuMe in Investor’s Business Daily, as the company went public last month.  After taking a look through their web site, I found a lot of interesting information and data on digital marketing and the future of advertising.  (If nothing else, take a look through the “Insights” tab on their web site, per the link above.)

This month’s Pin is a summary of a study conducted by YuMe and a research partner regarding “the W’s” (and “How?”) of Connected TV advertising.  The research provides a broad scope of the size of the Connected TV market and how much it is continuing to grow each year. [Read more…]