Sunday Musings w/ Shore Branding – 9-29-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our attention over the past seven days.

#1 – Yahoo’s Mayer Sees Mobile Ads Following Search Business – via AdWeek.com 

Premise: In an interview with Charlie Rose, Yahoo!’s CEO, Marissa Mayer, compares today’s state of mobile ads to the beginning days of advertising in search.  Mayer believes that with the right mix of quality and targeting, mobile advertising will be successful.  She has made mobile the number one priority for Yahoo! moving forward.

Thoughts: As you may have noticed over the past few weeks, mobile advertising has become a major source of news and focus here on the site.  As we saw firsthand in our write-up on mobile advertising with NearWoo, the ability to target and tweak your advertising on this growing medium can and will be critical in the very near future. [Read more…]

Sunday Musings w/ Shore Branding – 9-22-13

Branding and Digital Marketing

Branding and Digital Marketing

Here are this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our attention.

#1 – Using Hashtags The Right Way – via SocialMediaToday.com 

Premise: Ever wonder how or where hashtags were started, and by who?  This write-up starts with a repost of the creator of hashtags, Chris Messina.  The repost recalls the early stages of the hashtag and how it almost never got off the ground.  After this, the writer briefly explains the purpose of a hashtag (the ability to allow an audience to see and join in on a particular subject/topic of conversation) and provides a small checklist of items to consider when making your own hashtag.

Thoughts: Hashtags have become an invaluable tool for brands to engage with their audience.  I particularly agree with the writer’s first tip, “research first”, when thinking about creating your own hashtag for your brand/business.  Several months ago we started using “#SundayMusings” in an effort to better understand where RT’s and/or similar comments might be coming from and with the hope of building a broader audience.  It seems to have helped slightly, as visitation has certainly improved on this weekly write-up. [Read more…]

Sunday Musings w/ Shore Branding – 9-8-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding!  The following are this past week’s top stories in branding and digital marketing that caught our attention.

#1 – Google’s ‘Android KitKat Will Appear on 50 Million Candy Bars – via AdWeek.com 

Premise: Google’s next operating system has changed its name from Key Lime Pie (rumored at least) to KitKat, the very popular chocolate candy.  Hershey, who distributes the candy in the US (but not outside of the US, as that is handled by Nestle) announced the partnership with Google, in a publicity-focused, co-branding effort.

Kit Kat bars will have an Android logo on them in stores soon as part of the PR campaign.  Google will be running promotional efforts and giveaways for Nexus 7 tablets, Google Play gift cards, and Kit Kat candy.

Thoughts: The relationship forged here is brilliant from both sides of the fence.  Google will put its Android logo on one of the more popular chocolates on shelf and likely help its appeal among younger potential consumers.  Kit Kat gets the free PR from being involved with Google, who you know is going to market the launch of their new OS heavily. [Read more…]

Sunday Musings w/ Shore Branding – 8-11-13

Branding and Digital Marketing

Branding and Digital Marketing

 

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our eye in the past week!  Let us know what stories caught your attention this week in the comments below.

#1 – General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community – via ConvinceandConvert.com 

Premise: There is a new, co-branded social media community called “Hell, Cereal Lovers” across several sites – Facebook, Twitter, Instagram and Tumblr.  General Mills, who owns 40+ different brands of cereal on its own, is the creator of the community, which is being used to promote various recipes and ideas that include more than one brand in a bowl.  There are also engaging forums that inspires creativity from the community members.

Thoughts: This is a great use of the overarching power of General Mills as a “mega-brand” and how it can (and should) leverage the strength of its brands and have them play nicely together.  The community has amassed a large following already on social media and has a nice balance of content and branding, driving a high level of engagement. [Read more…]

Sunday Musings w/ Shore Branding – 5-26-13

 

Branding and Digital Marketing from The Shore

Photo Credit: CBS Philadelphia

Happy Memorial Day weekend!  Hope you are enjoying the holiday (if you are in the States)!  No rest at the shore, here are this week’s top stories in branding and digital marketing!

#1 – Kmart Strikes Again, Continues Building Clever Marketing Campaign – BobStanke.com

Premise: Kmart has built off of its creative, yet risky “Ship my pants” advertising with a new ad and catchphrase; “Big gas savings”.  The retailer has picked up some traction due to its edgy campaign and is looking to build off of it with a second campaign.

Thoughts: Kmart hasn’t been relevant in about 20 years in my opinion, so the fact that they are even still around is somewhat surprising.  I think this was a good risk to take for the retailer, perhaps showing a lighter side to the brand name and building some traction with a broader audience.  Bob put the two ads on this blog entry, so take a look at both of them if you haven’t seen them yet.  They are pretty humorous.  You may also notice that both ads have hashtags included in them, signaling that Kmart isn’t actually stuck in the 1980’s.

It will be interesting to see if or how this pays off a few months from now.  Will sales increase for the retailer?  Does this make you any more open to shopping at Kmart? [Read more…]