Brands Winning on Vine – 2015

Brands Winning on Vine - 2015 Edition

Brands Winning on Vine – 2015 Edition

Since launching, Vine has made stars out of your average Joe’s.  The site took off without even having a web site at first.  The platform – which now includes a web page – continues to be one of the most appealing ways to catch my attention when it comes to online video.

Vine may or may not be slowing down in terms of momentum, but it is still a site / an app I tend to frequent regularly.  With that in mind, I wanted to update an article written back in August of 2013 and provide a new perspective on “Brands Winning on Vine”.  The brands mentioned then – specifically Lowes and Oreo – are still “winning” on the platform, albeit not as frequently, as their number of posts have slowed down.

However, other brands and companies have certainly picked up the slack.  With that in mind, here are a few, new brands winning on Vine: [Read more…]

Sunday Musings w/ Shore Branding – 8-18-13

Branding and Digital Marketing

Branding and Digital Marketing

Here are this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our eye this past week.

#1 – Timeless Branding Lessons From A Young Steve Jobs – via FastCompany.com 

Premise: This write-up takes us back to the late 90’s and when Steve Jobs started to change the image of his Apple brand.  Using Nike as a prolific example of how to get branding “right”, Jobs obviously turned the company upside down and led it to become a global phenomenon.

Thoughts: With the release of “Jobs” the movie this weekend, there is no time like the present to cover off on one of the greatest innovators of his time.  Take a look at the ad from 1997 at the end of the link above; that was a phenomenal 60 second spot. [Read more…]