Sunday Musings w/ Shore Branding – 7-21-13

Branding and Digital Marketing

Branding and Digital Marketing

Below you will find this week’s Sunday Musings, the top stories in branding and digital marketing that caught our eye.  Beyond two branding stories, there is a focus on mobile in this week’s headlines.

#1 – Foursquare Rolls Out Post-Check-In Mobile Ads – via ReviewTrackers.com 

Premise: In an effort to increase revenue, Foursquare is now allowing business owners to advertise based on local check-ins at certain/specific locations.  The business is only charged when a Foursquare users clicks on the ad itself.  Two brands that are already using the service are Captain Morgan and Toys R Us.  However, brands will not be able to advertise based off of someone checking in at a competitor’s location.

Thoughts: As mobile grows and becomes more and more data rich, these types of efforts should be expected.  Assuming these ads aren’t too cumbersome for the end user, this should be an added benefit for all involved.  Foursquare increases its revenue stream, brands get their message out there in a relevant manner (targeting those that are checking in at specific, desired locations) and the end user may find a great deal for themselves from time to time.

Allow me to use this as an opportunity to remind you to go vote for the location-based app of your preference in our poll at the top right hand corner of this page. [Read more…]