Sunday Musings w/ Shore Branding – 10-20-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week.  We are going to continue with the ‘Tweet of the Week’ that started last weekend.  We’re simply looking for a tweet from a brand or company worth a little extra discussion.

#1 – Big news: today we’re opening up Foursquare Ads to all small businesses around the world – via blog.foursquare.com 

Premise: On Monday, foursquare rolled out ‘Foursquare Ads’, their own ad platform that will help small businesses connect with local (potential) customers.  With over 1.5 million businesses on the site, foursquare is now allowing businesses to set up advertising campaigns and easily track its performance – knowing who saw the ad, who checked-in at your business, etc.

Thoughts: There is nothing like writing a new tips article earlier this week and putting the “forthcoming” ad platform as a ‘keep your eye out for this’ recommendation … only to have them deploy it the day you are about to publish.  C’est la vie I guess.  Foursquare is looking for revenue builders and this is a potential blockbuster for the platform.  The ability to see who is reacting to your ad/campaign and managing your budget accordingly puts more power right in the hands of you and your business.  If anyone is testing this out already, I would love to hear your feedback – whether that be early successes, ideas for how it could improve, etc. [Read more…]