Welcome to #SundayMusings w/ Shore Branding, the top branding and digital marketing stories that caught my attention from the past week.
#1 – “The Best-Perceived Brands of 2013” – via AdWeek.com
Premise: YouGov’s BrandIndex results are in for 2013 and Amazon has become the strongest perceived brand, followed by Ford and Subway to close out the top three. Banks/Financial institutions started to rebound in 2013 as well, with four out of the top five most improved brands coming from this arena (with the other being American Airlines). The article includes an infographic of the results and at the bottom you find the top brands by political affiliation.
Thoughts: It isn’t surprising to see Amazon at the top of the list, given their customer service and experience, along with the growth in Amazon Prime and the Kindle. What is surprising is to see the Kindle itself come in at number 10. Also surprising are the number two and three top brands – Ford and Subway, respectively.
What brands would be at the top of your list? I would put Google and Amazon at the top of mine. [Read more…]