Sunday Musings w/ Shore Branding – 1-19-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to #SundayMusings w/ Shore Branding, the top branding and digital marketing stories that caught my attention from the past week.

#1 – The Best-Perceived Brands of 2013 – via AdWeek.com 

Premise: YouGov’s BrandIndex results are in for 2013 and Amazon has become the strongest perceived brand, followed by Ford and Subway to close out the top three.  Banks/Financial institutions started to rebound in 2013 as well, with four out of the top five most improved brands coming from this arena (with the other being American Airlines).  The article includes an infographic of the results and at the bottom you find the top brands by political affiliation.

Thoughts: It isn’t surprising to see Amazon at the top of the list, given their customer service and experience, along with the growth in Amazon Prime and the Kindle.  What is surprising is to see the Kindle itself come in at number 10.  Also surprising are the number two and three top brands – Ford and Subway, respectively.

What brands would be at the top of your list?  I would put Google and Amazon at the top of mine. [Read more…]

Sunday Musings w/ Shore Branding – 12-1-13

Sunday Musings w/ Shore Branding - Thanksgiving Edition (Photo Credit: GlowRockport.wordpress.com)

Sunday Musings w/ Shore Branding – Thanksgiving Edition
(Photo Credit: GlowRockport.wordpress.com)

Welcome to a special Thanksgiving edition of Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  As we have treated other major holidays, this week’s Sunday Musings have a holiday twist to them, covering off on Thanksgiving, Black Friday, and this weekend’s Small Business Saturday. [Read more…]

Sunday Musings w/ Shore Branding – 11-10-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!

#1 – 10 brilliant new examples of branded Vines – via eConsultancy.com 

Premise: The recent updates made on the Vine app allow for more user flexibility and creativity, which will likely lead to even higher quality micro-videos.  The author takes a look at brands that are leading the charge on the platform.  Trident, Dunkin Donuts, and Airbnb were the first to produce Vine videos and use them as advertising on TV.  Oreo and Tide are also referenced, given their high quality micro-videos from last week’s holiday.

Thoughts: Improving the functionality of the app will certainly make for even greater content, from brands and ‘everyday people’.  What really caught my eye here is the quote from Dunkin Donuts VP of Global Consumer Engagement, mentioning that billboards would be a good place to bring Vine videos to.  That is a fantastic idea! [Read more…]

Sunday Musings w/ Shore Branding – 11-3-13

Sunday Musings w/ Shore Branding! (Photo credit: Worth1000.com)

Sunday Musings w/ Shore Branding!
(Photo credit: Worth1000.com)

This week is a special, Halloween edition of Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week, all with a Halloween theme or twist to them.

#1 – 5 Small-Business Branding Lessons To Be Learned From Halloween Characters – via Adotas.com 

Premise: The author takes various Halloween-related characters and compares them to branding problems and issues that small businesses run into.  After each example, a simple brand lesson is provided.

Thoughts: This write-up was concise, but well done and tied to the holiday nicely.  In fact, you might have seen this on a few different pages this week.  Out of the five characters, there is a tie for which I believe is the best branding recommendation – between Frankenstein (“Be consistent”) and Mummy (“Evolve”). [Read more…]

Brand in Focus – Oreo

It has been a few months since we put a ‘Brand in Focus’.  Our second deep dive into a successful digital marketing strategy will focus on Oreo.  Let’s dig a little deeper into the brand’s efforts to see what has helped drive the brand forward and see how things look across social media platforms.

Oreo did not grab our attention until last year’s Super Bowl with its now infamous tweet and it has been history ever since:

We’ll focus on Twitter first, but before we do that, let’s outline Oreo’s efforts.  When visiting its own web page, you will see that they have links to their Facebook, Twitter, Instagram, and YouTube pages.  One of the first things that caught my attention was the use of the same image/icon/logo across each platform – showing consistency in their branding efforts across each page.  Well done!  Now, how do they compare?  Let’s take a look … [Read more…]

Sunday Musings w/ Shore Branding – 9-29-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our attention over the past seven days.

#1 – Yahoo’s Mayer Sees Mobile Ads Following Search Business – via AdWeek.com 

Premise: In an interview with Charlie Rose, Yahoo!’s CEO, Marissa Mayer, compares today’s state of mobile ads to the beginning days of advertising in search.  Mayer believes that with the right mix of quality and targeting, mobile advertising will be successful.  She has made mobile the number one priority for Yahoo! moving forward.

Thoughts: As you may have noticed over the past few weeks, mobile advertising has become a major source of news and focus here on the site.  As we saw firsthand in our write-up on mobile advertising with NearWoo, the ability to target and tweak your advertising on this growing medium can and will be critical in the very near future. [Read more…]

Sunday Musings w/ Shore Branding – 8-25-13

 

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our eye from the past week.

#1 – Agony and Ecstasy: Steve Ballmer’s Years At Microsoft – via ReadWrite.com 

Premise: Microsoft’s CEO Steve Ballmer announced that he will be retiring within the next 12 months on Friday, sending the stock price up a few dollars.  This write-up takes a look back at his tenure at the tech giant, listing out the successes (company restructuring and killing off failed projects) and failures (Xbox One’s original rollout and the Surface tablet).

Thoughts: Upon Ballmer’s announcement, the stock surged 10% or so and finished the day up over 7%.  I’m not sure how I would feel about that if I were Ballmer.  Of course, with that increase he increased his personal wealth millions of dollars over (he reportedly owns over 300 million shares in the company), so I doubt he takes it to heart.  There was no announcement as to who would be replacing Ballmer when he retires, so expect the search to create a lot of news in the coming weeks and months.

Microsoft is well behind Apple and Google in mobile right now and it will be important for the next leader to put heavy focus and investment in this arena.  The Surface tablet has been a colossal failure thus far.  While Xbox had been a gold star for Microsoft and Ballmer, their original plans for Xbox One were panned.

Who do you think will take over at Microsoft?  Will Bill Gates return?  Will they steal someone from Google (or Apple)? [Read more…]

Sunday Musings w/ Shore Branding – 8-18-13

Branding and Digital Marketing

Branding and Digital Marketing

Here are this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our eye this past week.

#1 – Timeless Branding Lessons From A Young Steve Jobs – via FastCompany.com 

Premise: This write-up takes us back to the late 90’s and when Steve Jobs started to change the image of his Apple brand.  Using Nike as a prolific example of how to get branding “right”, Jobs obviously turned the company upside down and led it to become a global phenomenon.

Thoughts: With the release of “Jobs” the movie this weekend, there is no time like the present to cover off on one of the greatest innovators of his time.  Take a look at the ad from 1997 at the end of the link above; that was a phenomenal 60 second spot. [Read more…]

Brands Winning on Vine

Brands winning on Vine

Brands winning on Vine

Since being acquired by Twitter in late 2012 and subsequently rolled out to the masses in early 2013, Vine has caught fire on the digital marketing front, forcing copycats to rethink their strategy in the world of micro-video creation and video sharing across social media platforms.

It hasn’t taken long for brands and agencies to pick up on the platform and turn it into another medium to create / develop a stronger connection with (potential) consumers and drive a strong branding message to the masses.  While we have briefly touched on Vine’s success across a number of Sunday Musings’ entries, let’s focus on the site in more detail and take a look at what brands are winning on Vine. [Read more…]

Brand in Focus – Old Spice

Due to our poll results, the first Brand in Focus write-up for Shore Branding will be on Old Spice.  From time to time we’ll be focusing on a brand or company that is producing quality branding material online/offline and building engagement with consumers.  We will dig a little deeper into those efforts to see what helped drive the brand forward and compare them across social media platforms.

Approximately ten years ago Old Spice had just begun to turn the corner and away from its archaic image as an after shave and cologne exclusive business.  After acquiring Old Spice in 1990, P&G struggled to move the needle and change the image of the brand to attract new users and a younger demographic.  P&G started to stretch the Old Spice name into the deodorant category and has since moved it further into the body spray and body wash markets.

These brand extensions have helped grow the brand and its user base, but it wasn’t exclusively because of moving into the right category at the right time.  Old Spice has done a terrific job with their online / digital marketing and has completely shifted the image from your grandfather’s cologne to a hip/young/cool persona.  How and where did the brand do this?  Let’s take a look: [Read more…]