Pin of the Month – Brands Insuring Celebrity Bodies

Infographic by MyBreast.org

Infographic by MyBreast.org

September’s “Pin of the Month” found its way into my Inbox a few weeks ago and I felt like I had to use it.  It is too good and too unique not to for brand and branding related purposes.  Kudos to MyBreast.org for putting this one together.  

You were wondering what brands pony up insurance money for their celebrity endorsements, weren’t you?  This feeds somewhat off of last weekend’s #SundayMusings albeit there was a sole focus on athlete-celebrity endorsement.  

From head to toe (or foot …) brands are insuring celebrity body parts to help with the PR behind their campaigns.  Honestly, nothing surprises me anymore when it comes to celebrities and the whacky behaviors that they can get away with, so this infographic didn’t even phase me when reading what brands were doing and for how much they were insuring celebrity body parts for.  

The PR spin machines have been working wonders for years across CPG/household products and food chains.  

Which brands caught my uninsured eyes here?

  • Head & Shoulders and P&G have worked with Troy Polamalu for years so it isn’t surprising to see them insure his long locks.  
  • Sports marketing enthusiast and pizza maker Papa John’s has his hands insured because … well, naturally …
  • Gillette/Venus sponsoring a $1 billion insurance policy on Mariah Carey’s legs is probably the most eye popping.  I can actually envision Carey flipping out at the negotiation in her crazy voice saying “I demand … one billion dollars” …

OneBillionDollars Dr Evil

What brands catch your attention in the infographic above?  Let us know in the comments below or drop me an email at john@shorebranding.com.  

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks!