Pin of the Month – The Modern Mobile Travelers

Infographic by Usablenet.com

Infographic by Usablenet.com

Building off of last weekend’s #SundayMusings, our “Pin of the Month” for May dives in on mobile, specifically the mobile traveler.  This month’s infographic coincides with a free ebook from Usablnet.com.  With an interest in mobile and a desire to always be traveling, this one was right up my alley.

The infographic takes a look at the mobile traveler and provides input and feedback as to how brands can better connect with them.  I particularly enjoy how each section of the infographic itself is followed by an insight blurb to put all of the pieces together for you.

After the demographic and background information, we get to the meat and potatoes of who the mobile traveler is and their respective behaviors.  This includes the very obvious differences across generations / age groups.

There were, however, two items that surprised me a little bit (read: I don’t fit the mold here):

  1. Consumers are consistently more likely to book travel on mobile web vs. a specific app.
  2. Approximately half of mobile travelers say they are influenced by loyalty programs.  I would have thought this would be much higher.

How are you using mobile when considering or booking travel?  Are you a multiple device researcher/planner and purchaser?  Does anything catch your eye in the statistics here like they did for me?  Let us know in the comments below or drop me an email at john@shorebranding.com.

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let us know.  Thanks!