Sunday Musings w/ Shore Branding – 4-12-15

Branding and Digital Marketing

Branding and Digital Marketing

This week’s #SundayMusings are no joke, as we take a look back at April Fools’ Day news from around the web and across brands.  The first of April has become a great branding day as brands come up with fake news stories to draw some added attention in their direction.  It doesn’t always work out positively, but here are the stories that caught my attention for April Fools’ Day this year.

#1 – “The 11 best April Fools’ gags of 2015” – via theverge.com

Premise: A collection of the top April Fools’ Day jokes from brands and their respective YouTube clips.  Out of the 11 examples provided in the write-up, 5 of them are from Google or Google’s properties (Motorola, YouTube).

Thoughts: Across this list, I tend to like Google’s Smartbox mailbox, Microsoft’s MS-DOS Mobile, and Netflix’s Binge Watch Warnings.  I saw multiple people complain online about Netflix’s warning, not realizing at the time that it was an April Fools’ Day joke.  That’s phenomenal! [Read more…]

Sunday Musings w/ Shore Branding – 3-15-15

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to the latest #SundayMusings with Shore Branding!  This week’s stories highlight the latest and greatest news as we head into 2015’s SXSW conference in Austin, Texas.  Are you traveling to SXSW this year?  If so, let us know what you think.  Below are the news stories that caught my attention …

#1 – “New Fitness Brand Radius Keeps SXSW 2015 ‘in shape’” – via MobileMarketingWatch.com

Premise: Fitness and wearables will play a large role in this year’s edition of SXSW in Austin and Radius will be looking to lead the way.  Radius, from NBCUniversal, works with RadiusFitness.com on personalized workouts for desktops and mobile devices.  The brand will be hosting and promoting itself throughout the festival.

Thoughts: Through sponsorship and branding at charging stations and through hosting across the festival, Radius is just one of a large number of brands looking to capitalize on SXSW’s popularity.  The brand is going to have to break out the big guns if it is going to want to break through the clutter at the event.

That said, it does make perfect sense for a brand that focuses on one of the hottest of hot topics – wearables – tries to make its mark at SXSW this year. [Read more…]