Sunday Musings w/ Shore Branding – 3-29-15

Sunday Musings w/ Shore Branding - St. Patrick's Day Edition (Photo credit: ILoveShelling.com)

Sunday Musings w/ Shore Branding – St. Patrick’s Day Edition
(Photo credit: ILoveShelling.com)

Today’s #SundayMusings with Shore Branding is going green … for St. Patrick’s Day branding news!  Here are the top branding and/or digital marketing stories that caught my attention over the past few weeks revolving around the luck of the Irish and St. Patrick’s Day.

#1 – “Liam Neeson Narrates This Gorgeous Tourism Ad for Ireland Timed to St. Patrick’s Day” – via AdWeek.com

Premise: A 60 second ad to help promote visiting Ireland with Liam Neeson as the voiceover.  The ad itself also carries the #GoGreen4PatricksDay.

Thoughts: What better way to start a St. Patrick’s Day #SundayMusings than a visual trip to Ireland?  Fantastic ad with iconic landmarks from around the world, plus the natural beauty of Ireland itself.

The hashtag probably could use a little work though.  Throwing in the “St” probably would have helped make it a little easier for others to remember / use the right phrase. [Read more…]

Sunday Musings w/ Shore Branding – 3-15-15

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to the latest #SundayMusings with Shore Branding!  This week’s stories highlight the latest and greatest news as we head into 2015’s SXSW conference in Austin, Texas.  Are you traveling to SXSW this year?  If so, let us know what you think.  Below are the news stories that caught my attention …

#1 – “New Fitness Brand Radius Keeps SXSW 2015 ‘in shape’” – via MobileMarketingWatch.com

Premise: Fitness and wearables will play a large role in this year’s edition of SXSW in Austin and Radius will be looking to lead the way.  Radius, from NBCUniversal, works with RadiusFitness.com on personalized workouts for desktops and mobile devices.  The brand will be hosting and promoting itself throughout the festival.

Thoughts: Through sponsorship and branding at charging stations and through hosting across the festival, Radius is just one of a large number of brands looking to capitalize on SXSW’s popularity.  The brand is going to have to break out the big guns if it is going to want to break through the clutter at the event.

That said, it does make perfect sense for a brand that focuses on one of the hottest of hot topics – wearables – tries to make its mark at SXSW this year. [Read more…]

Sunday Musings w/ Shore Branding – 3-1-15

Sunday Musings w/ Shore Branding - The Valentine's Day Edition! (Photo credit: blog.templatemonster.com)

Sunday Musings w/ Shore Branding – The Valentine’s Day Edition!
(Photo credit: blog.templatemonster.com)

 

We are closing out February with a Valentine’s Day #SundayMusings – taking one last look at the branding and digital marketing news from brands and companies as they relate to Valentine’s Day.  Here are the holiday stories that caught my eye heading into and through the month.

#1 – “Love Across the Twittersphere” – via blog.twitter.com

Premise: The Twitter blog dives into some Twitter Analytics and how “love” is spread across the network.  Sweden comes out on top as the most “in love” country around the globe.  Twitter also takes a look at some of the most commonly used hashtags across the calendar year.

Thoughts: The Twitter blog is a great bookmark to see the latest and greatest from the site.  It hits on current and relevant news, holidays, sporting events and more.  I’m not sure what level of humor vs. sadness I find in the hashtags across the span of a calendar year.  (OK, it’s funny) [Read more…]

Pin of the Month – Super Bowl Ads

Super Bowl Advertising by the numbers. Infographic by Engagor

Super Bowl Advertising by the numbers. Infographic by Engagor

Our February “Pin of the Month” wraps up our NFL and Super Bowl coverage this month.  Building off of our Super Bowl Ad Review, our “Pin of the Month” summarizes the overall impact of Super Bowl ads and which brands got the most out of their investment.  The infographic above was created by engagor who measures social customer experiences and engagement. [Read more…]

Pin of the Month – Social Media

January's "Pin of the Month" on Social Media Pin originally from ticsyformacion.com

January’s “Pin of the Month” on Social Media
Pin originally from ticsyformacion.com

Happy 2015 everyone and welcome to another year of our “Pin of the Month” here on ShoreBranding.com.  January’s “Pin of the Month” takes a look at several key social media numbers and statistics across several of the key players in social media.  The infographic itself was found on Pinterest and originated from this article.

So what exactly are we looking at here?  As we enter 2015, the numbers across the more popular social media networks continue to amaze.  With numbers and figures from multiple sources, let’s dive into some of the facts seen in the above infographic, specifically those that caught my attention: [Read more…]

Sunday Musings w/ Shore Branding – 1/4/15

Sunday Musings w/ Shore Branding - Happy New Year / 2015! (Credit: wallpaperput.com)

Sunday Musings w/ Shore Branding – Happy New Year / 2015!
(Credit: wallpaperput.com)

 

Happy new year everyone and welcome to the first #SundayMusings of 2015!  I hope everyone had a great, safe holiday season and that you are ready to make 2015 bigger and better!  Why not start with the top stories that caught my eye in branding and digital marketing as they relate to entering the new year?  Done and done …

#1 – “The Top 7 Content Marketing Trends That Will Dominate 2015” – via Forbes.com

Premise: “Content marketing” continues to grow.  The author has spent time in the past putting together predictions and outcomes of content marketing (links within the article).  Now he takes a look at how content marketing will shift/progress into the new year.

Thoughts: A few of the highlighted trends caught my eye, specifically #2 – “Content marketing will become inextricably linked with social media marketing” and #5 – “The reputation of guest blogging as a content marketing strategy will be repaired”.

It is hard to argue with #2, as this trend continues to grow seemingly month to month.  However, #5 is an item that is important here on ShoreBranding.com.  We have openly embraced guest posts in the past, but willingness to do so weakened in the second half of 2014.  Again, if you are interested in being a guest writer here on the site, please just let me know via our Contact page (or reach out via email / social media). [Read more…]

Brand in Focus – Bolthouse Farms

Bolthouse Farms Logo (Bolthouse.com)

Bolthouse Farms Logo (Bolthouse.com)

This quarter’s “Brand in Focus” takes a look at the branding and digital marketing efforts of Bolthouse Farms.  The company’s web page promotes their Facebook, Twitter, and Instagram pages.  Noticeably missing from the links at the top for me, is the brand’s Vine page as that is how Bolthouse Farms originally caught my attention. [Read more…]

Sunday Musings w/ Shore Branding – 11-23-14

Sunday Musings w/ Shore Branding - Thanksgiving Edition (Photo Credit: GlowRockport.wordpress.com)

Sunday Musings w/ Shore Branding – Thanksgiving Edition
(Photo Credit: GlowRockport.wordpress.com)

This week’s #SundayMusings is near and dear to our heart as we focus on the Thanksgiving holiday and Thanksgiving branding efforts made around the country.  For those that don’t already know, we have set up SaveThanksgiving.net in an effort to keep the holiday alive and with our respective friends and family; not at the mall and shopping for holiday sales.  That is what “Black Friday” and beyond is for.  Without going on any further of a tangent, here are the top stories that caught our eyes over the past couple of weeks related to Thanksgiving.

#1 – “How Your Favorite Thanksgiving Brands Got Their Names” – via mascola.com

Premise: Interested in learning how brands that are likely around your Thanksgiving table got their names?  The Mascola Group puts together a list of six brands that are commonly used for Thanksgiving meals and tells their story of how each came to be.

Thoughts: There aren’t any off the wall names or stories behind the names here among the six.  However, and it is potentially sad to admit this, I had no idea that Ore-Ida got its name being located in Oregon and next to Idaho (potatoes).  You really can learn something new every day. [Read more…]

Sunday Musings w/ Shore Branding – 9-14-14

Sunday Musings w/ Shore Branding focusing on LinkedIn (Photo credit: PowerFormula.net)

Sunday Musings w/ Shore Branding focusing on LinkedIn (Photo credit: PowerFormula.net)

We continue with our “#LinkedInMonth” today with our second #SundayMusings that focuses on the business social network.  Similar to two weeks ago, here are the top stories of the past few weeks regarding LinkedIn.  Again, if you have an article or recommendations for stories to cover on LinkedIn, let me know and we’ll share in the future.

#1 – How Millennials Can Use LinkedIn – via VirtualSocialMedia.com

Premise: Millennials know all about social media and how to use it, but the one site they should be paying attention to is LinkedIn.  The author offers up several tips on completing a profile and what not to include.  LinkedIn is a powerful tool/resource that can help millennials land their first job.        

Thoughts: This past weekend we covered off on several tips in improving your personal brand on LinkedIn.  Many of said thoughts are highly applicable to millennials entering the work force.  However, you must realize that the network is used by professionals and is much, much different than updating your Twitter and Facebook profiles.       [Read more…]