Today’s #SundayMusings with Shore Branding is going green … for St. Patrick’s Day branding news! Here are the top branding and/or digital marketing stories that caught my attention over the past few weeks revolving around the luck of the Irish and St. Patrick’s Day.
#1 – “Liam Neeson Narrates This Gorgeous Tourism Ad for Ireland Timed to St. Patrick’s Day” – via AdWeek.com
Premise: A 60 second ad to help promote visiting Ireland with Liam Neeson as the voiceover. The ad itself also carries the #GoGreen4PatricksDay.
Thoughts: What better way to start a St. Patrick’s Day #SundayMusings than a visual trip to Ireland? Fantastic ad with iconic landmarks from around the world, plus the natural beauty of Ireland itself.
The hashtag probably could use a little work though. Throwing in the “St” probably would have helped make it a little easier for others to remember / use the right phrase. [Read more…]