Happy holidays everyone! Today’s #SundayMusings focus take a look at my two favorite stories related to Christmas branding. Both campaigns were found via AdFreak.
#1 – “Miller Lite Dresses Times Square Billboards in Huge, Handwoven Ugly Sweaters” via AdFreak.com
Ugly sweaters may or may not be as popular as ever, but I still love them. The most amazing part of this campaign from Miller Lite is that all of the ugly sweater billboards are handwoven out of yarn! For those not interested in clicking the link above, if you are in NYC you can find the campaign on 49th and 7th.
#2 – “Reese’s Turned Gripes About Its Ugly Christmas Candy Into Funny Ads About Tree Shaming” via AdFreak.com
Due to us living in a world where you have to complain about something all of the time, several people took to Twitter to complain about Reese’s Christmas tree snacks and the shape that they were coming in. Reese’s turned it into a beautiful campaign and drove some relatively free PR out of the entire situation.
Tweet of the Week:
— Lamfers & Associates (@DebraLamfers) December 9, 2015
Despite the move to online shopping, brands still have a tremendous opportunity to build engagement with customers and the general foot traffic that passes through their stories. While I virtually never praise their name, Apple did a nice job with their window display seen in this article.
What Christmas branding or ad campaigns caught your attention this season? Happy holidays everyone! Merry Christmas!