Sunday Musings w/ Shore Branding – 9-14-14

Sunday Musings w/ Shore Branding focusing on LinkedIn (Photo credit: PowerFormula.net)

Sunday Musings w/ Shore Branding focusing on LinkedIn (Photo credit: PowerFormula.net)

We continue with our “#LinkedInMonth” today with our second #SundayMusings that focuses on the business social network.  Similar to two weeks ago, here are the top stories of the past few weeks regarding LinkedIn.  Again, if you have an article or recommendations for stories to cover on LinkedIn, let me know and we’ll share in the future.

#1 – How Millennials Can Use LinkedIn – via VirtualSocialMedia.com

Premise: Millennials know all about social media and how to use it, but the one site they should be paying attention to is LinkedIn.  The author offers up several tips on completing a profile and what not to include.  LinkedIn is a powerful tool/resource that can help millennials land their first job.        

Thoughts: This past weekend we covered off on several tips in improving your personal brand on LinkedIn.  Many of said thoughts are highly applicable to millennials entering the work force.  However, you must realize that the network is used by professionals and is much, much different than updating your Twitter and Facebook profiles.      

#2 – “Does your LinkedIn profile lack curb appeal?  Add images and links!” via thesocialmediahat.com 

Premise: If your LinkedIn profile looks like your resume from a Word document, you aren’t leveraging the platform correctly.  The latest updates from LinkedIn allow anyone to make their profile shine.  LinkedIn now allows you to personalize the order of your profile from top to bottom. 

Thoughts: Anyone looking to use LinkedIn for their job search must stay on top of all of the latest and greatest from LinkedIn, as they are continuously updating what is possible for your profile.  There is a great slideshare within the link above as well, providing several tips and examples on how to optimize your profile.    

#3 – The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them) via blog.hubspot.com 

Premise: The author provides three mistakes that are commonly seen being made on Twitter and LinkedIn and recommendations on how to fix them.  Link baiting and blasting LinkedIn Groups with your thoughts and feedback is one common mistake; instead, join in other conversations and spread your knowledge.  The second LinkedIn mistake commonly made is sending the generic message in invitations to new connections.  Personalizing said message goes a long way to distinguishing yourself vs. others.     

Thoughts: Both LinkedIn-specific recommendations are hard to argue against.  Nothing drives me crazier than the link baiting that goes on under comments and updates in Groups.  People that simply add a “Hi” or “Thanks” and a link to their site underneath a popular status update is a great way to annoy your audience and get blocked. 

I also believe in customizing the text in your connection invitation.  Personalize your message to something that is more relevant for each individual person.  The 90 seconds it takes to do this will go a long way.  

#4 – “8 Brilliant Ways To Get Your LinkedIn Account Restricted/Suspended” via exploreB2B.com 

Premise: LinkedIn is one of the greatest ways for businesses to build their leads and contacts.  In a somewhat sarcastic way, the writer puts together eight ways to ruin your business’ reputation on the network.  Building off of #3 above at the personal level, using your business page to spam your audience is a great way to draw negative attention to yourself.    

Thoughts: The eight examples provided by the writer are all “fun” ways to annoy an audience.  Sadly, you likely see examples of each every time you check into the network.  Tip number 3 – “Clone yourself” – is one of the most confusing elements I have seen on LinkedIn and it simply drives me crazy when I do.  Which of these are your “favorite”?    

#5 – “The One New LinkedIn Feature That Will Make Your Profile Stand Out” via William Arruda on LinkedIn.com 

Premise: LinkedIn rolled out a new feature for Premium members in recent months – the ability to add a background image to your profile.  This feature will eventually become available to all users and is a great way to distinguish yourself from others with an eye catching visual.  If you want to build/improve your personal brand on the network, this is certainly one of the best features to do so.    

Thoughts: The author provides the appropriate specs (1400*425 pixels) for your background image and several other recommendations to improve your branding efforts on your profile.  For my background I actually went ahead and created a word cloud based on my work experience and expertise areas.  Think about what works for you and get started with a new background image on your profile – it truly does/will set you apart right now on the network.    

Tweet of the Week:

Author Barry Moltz has a new book called “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” and LinkedIn Influencer Dave Kerpen – CEO of Likeable Media – spoke with Moltz on his ideation of how to get your business growing again, avoiding drop-offs and plateaus. 

First, these are very solid ideas for growing your business.  Second, Kerpen is a ‘must follow’ on LinkedIn if you aren’t already.  

That’s it for this week’s musings.  If you have or see a write-up on LinkedIn and you think it be helpful for others, send it my way and I’ll include it in the next #SundayMusings!

Sunday Musings w/ Shore Branding – 8-17-14

Branding and Digital Marketing

Branding and Digital Marketing – This week’s focus = Social Media

Welcome back to another edition of #SundayMusings with Shore Branding. This week’s musings focus on social media and the news/stories that caught my attention over the past few weeks. As you will see under the ‘Thoughts’ of our last link/article, we are kicking off “LinkedIn Month” here on Shore Branding and focusing on the network in the coming weeks with new “Pin of the Month” and “Tips” articles.

#1 – The 10 Best Social Media SlideShare Presentations of 2014 – via blog.bufferapp.com 

Premise: The author pulls together his favorite SlideShare presentations, all of which revolve around social media in some capacity. Embedding each into the post and picking out his favorite slide of each, the author puts enough context in his write-up to let you know which of these might be of more interest to you and the main idea behind the content of each.

Thoughts: First, I have an equal amount of admiration, for the lack of a better word, for SlideShare. With the change in how we write each ‘Sunday Musings’ article to a specific topic, I’m checking SlideShare every week to find a potential fit with our topic of interest. Naturally, this compilation of a top ten presentations on social media more than suffices for this week.

The two presentations that caught my attention within this write-up were #4 – “Why Content Marketing Fails” by Rand Fishkin and #5 – “The Nuts and Bolts of Social Media_’Great Success’” by Matthew Capala. Any time you can weave in ‘Borat’ to your social media presentation, you have won the internet for the day. [Read more...]

Product Review: Samsung Gear Live

What do you think about Samsung’s Gear Live smartwatch?  (Photo credit: play.google.com)

What do you think about Samsung’s Gear Live smartwatch? (Photo credit: play.google.com)

After focusing a Sunday Musings on wearables last month and toying with the idea of getting a smartwatch for about a week, I finally caved and purchased the Samsung Gear Live from the Google Play Store.  Within two days, the smartwatch was at my doorstep and ready for use.  Below are a few thoughts and considerations for the device, along with a wishlist for improvements.  You will also find a few app recommendations sprinkled in.

Ahead of the purchase, I had read a good amount of complaints about the Gear Live’s band and the way that you snap it into position on your wrist.  I actually don’t have any problem with getting the band on my wrist and it fits comfortably. [Read more...]

Brand in Focus – Whole Foods

 

Brand in Focus - Whole Foods on ShoreBranding.com

Brand in Focus – Whole Foods on ShoreBranding.com

Our next “Brand in Focus” puts Whole Foods’ branding and digital marketing efforts under the microscope. The grocer has been growing here on the east coast and caught my eye over the past few months with its paid advertising efforts on Twitter and Facebook, announcing the grand opening of a new store in Marlboro, NJ. Digging into the company’s digital efforts there are a number of highlights and positives that caught my attention.

First, WholeFoodsMarket.com promotes its efforts across a number of social media sites, all of which we will tackle here. The landing page appeals to the eye with big, bold images scrolling behind the links. When you rollover the text on the left hand sidebar (below) you find a number of links to go to. [Read more...]

Sunday Musings w/ Shore Branding – 7-20-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to another #SundayMusings where this week’s focus will be on social media! This week I’ve picked out two write-ups that speak to social media broadly and then the remaining stories cover off specifically on my favorite social media platforms – Twitter, Google+, Foursquare, and Pinterest.  We’ll go into each in more detail below.

#1 – 5 Reasons Why Brands Need Integrated Social Media Marketing – via neerajsancheti.wordpress.com 

Premise: As integrated marketing plans become more and more regular across companies, it isn’t enough to be on one or two social media platforms. The author puts together five reasons why your brand or company needs to be on different platforms and where you should think about going.

Thoughts: There is a fine line between being everywhere and being in the right places. Many try to be everywhere in order to achieve the greatest ‘reach’. However, if you aren’t engaging with your customers / followers, what’s the point? At the same time, trying to be everywhere leaves you communicating with the wrong audience more times than not. So there are some points in the write-up that insinuate increasing visibility is the best thing you can do, and I would add the caveats before deciding to sign up for each and every social media platform. [Read more...]

Pin of the Month – Brands on Twitter

Infographic from WSJ.com  (Link provided in write-up below)

Infographic from WSJ.com
(Link provided in write-up below)

July’s “Pin of the Month” actually takes a look at a somewhat dated infographic created by the Wall Street Journal back in December of 2011. I came across this graphic when doing some research for our next “Brand in Focus” (hint: it will be the brand that appears at the top of our “Pin of the Month”) and still feel that it is quite relevant today.

We have seen quite a few examples of brands and companies handing over their social media accounts to staff members, only to be forced into an uncomfortable situation and/or an apology due to poor online behaviors of said employees. This graphic takes a look at three brands / companies that “win” on Twitter with strong digital marketing efforts on the platform while giving only a select few the keys to the car on the network, becoming the voice of the brand for each. [Read more...]

Sunday Musings w/ Shore Branding – 6-22-14

World Cup Sunday Musings w/ Shore Branding (Photo credit: commons.wikimedia.com)

World Cup Sunday Musings w/ Shore Branding
(Photo credit: commons.wikimedia.com)

This week’s #SundayMusings focuses on one of the world’s largest sporting events going on right now, the World Cup. There have been a number of brands dedicating a significant portion of budget to ads revolving around the soccer/football tournament. Let’s dive right in!

#1 – World Cup 2014 – The World Cup, lived through the eyes of brands and marketing – via MarketingWorldCup.Tumblr.com 

Premise: A continuously updated branding/marketing blog was created on Tumblr that keeps track of all branding and marketing-related news and stories around the World Cup.

Thoughts: While I can’t stand the Tumblr platform, this feels like a good place to start, no? From YouTube ads/clips to infographics to news on the World Cup’s sponsor (and “fake” sponsor) brands, this page has it all for you. [Read more...]

Sunday Musings w/ Shore Branding – 6-8-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to another edition of #SundayMusings! This week we will be focusing on retail-related news and stories that caught our attention over the past few weeks. As a quick aside, we will also be focusing on retail and retail loyalty in the forthcoming June “Pin of the Month” next weekend. For now, here are the stories that caught my attention.

#1 – Do Tablets Have The Power To Revolutionize Retail – via CMO.com 

Premise: While not there yet, tablets will soon be everywhere. Similar to how the iPod revolutionized the music industry, tablets will turn the retail landscape on its head. It is predicted that half of the US will have a tablet within the next few years. Tablets are a research-friendly device for customers and the author provides several additional motivating facts for leveraging tablets for your business.

Thoughts: The second screen has changed consumers’ behaviors – from how they watch television to the entire retail/shopping experience. The Nordstrom example provided by the author is a great way to show how a retailer can leverage a tablet to create a unique experience for its customers. Bookmark the site for future write-ups on how tablets are impacting additional industries as well. [Read more...]

Brand in Focus – Starbucks

 

Recognize this logo?

Recognize this logo?

Welcome to another edition of ‘Brand in Focus’ – our look into the branding and digital marketing efforts of specific brands and companies. In this edition we’ll be focusing on one of the most talked about, successful brands to engage with its customers across social media … Starbucks.

Starbucks.com promotes its social media pages on Facebook, Twitter, and Google+. However, before we even dive into each one, let’s take a minute to talk about their own web site. In preparing this entry, the ‘current’ landing page goes right into mobile marketing with a request to text them to receive offers over your phone. I happened to give this a whirl and was signed up for their SMS program and this was the second message that was sent my way: [Read more...]

Sunday Musings w/ Shore Branding – 5-25-14

 

A mobile #SundayMusings w/ Shore Branding! (Photo credit: ZDNet.com)

A mobile #SundayMusings w/ Shore Branding!
(Photo credit: ZDNet.com)

 

Today’s #SundayMusings puts the focus back on mobile and mobile marketing thanks to last weekend’s “Pin of the Month” from guest writer Dean Olsen. Here are the top stories that relate to mobile from the past couple of weeks.

#1 – Wearable Baby Tech Aims to Bring Peace of Mind to New Parents – via BrandChannel.com 

Premise: There are a number of new products entering the market that bring tech to our children, including wearables. There is the Mimo Kimono that feeds a baby’s information to an app for parents, to a smart sock from Owlet Baby Care. Finally, Leap Frog has a new product called the LeapBand that works vastly similar to adult bands that track your activity over the course of the day.

Thoughts: This caught my attention for multiple reasons. First and foremost, we introduced our first child to the world last week and it has been a whirlwind ever since. Second, I can’t decide whether or not this technology is a good thing or bad thing, as I completely see both sides of the fence. I’m hoping my wife can make the call on this and whether or not we want to purchase any of these products (or similar ones). I’ll keep you posted … [Read more...]