Sunday Musings w/ Shore Branding – 7-20-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to another #SundayMusings where this week’s focus will be on social media! This week I’ve picked out two write-ups that speak to social media broadly and then the remaining stories cover off specifically on my favorite social media platforms – Twitter, Google+, Foursquare, and Pinterest.  We’ll go into each in more detail below.

#1 – 5 Reasons Why Brands Need Integrated Social Media Marketing – via neerajsancheti.wordpress.com 

Premise: As integrated marketing plans become more and more regular across companies, it isn’t enough to be on one or two social media platforms. The author puts together five reasons why your brand or company needs to be on different platforms and where you should think about going.

Thoughts: There is a fine line between being everywhere and being in the right places. Many try to be everywhere in order to achieve the greatest ‘reach’. However, if you aren’t engaging with your customers / followers, what’s the point? At the same time, trying to be everywhere leaves you communicating with the wrong audience more times than not. So there are some points in the write-up that insinuate increasing visibility is the best thing you can do, and I would add the caveats before deciding to sign up for each and every social media platform. [Read more…]

Sunday Musings w/ Shore Branding – 6-22-14

World Cup Sunday Musings w/ Shore Branding (Photo credit: commons.wikimedia.com)

World Cup Sunday Musings w/ Shore Branding
(Photo credit: commons.wikimedia.com)

This week’s #SundayMusings focuses on one of the world’s largest sporting events going on right now, the World Cup. There have been a number of brands dedicating a significant portion of budget to ads revolving around the soccer/football tournament. Let’s dive right in!

#1 – World Cup 2014 – The World Cup, lived through the eyes of brands and marketing – via MarketingWorldCup.Tumblr.com 

Premise: A continuously updated branding/marketing blog was created on Tumblr that keeps track of all branding and marketing-related news and stories around the World Cup.

Thoughts: While I can’t stand the Tumblr platform, this feels like a good place to start, no? From YouTube ads/clips to infographics to news on the World Cup’s sponsor (and “fake” sponsor) brands, this page has it all for you. [Read more…]

Sunday Musings w/ Shore Branding – 5-26-13

 

Branding and Digital Marketing from The Shore

Photo Credit: CBS Philadelphia

Happy Memorial Day weekend!  Hope you are enjoying the holiday (if you are in the States)!  No rest at the shore, here are this week’s top stories in branding and digital marketing!

#1 – Kmart Strikes Again, Continues Building Clever Marketing Campaign – BobStanke.com

Premise: Kmart has built off of its creative, yet risky “Ship my pants” advertising with a new ad and catchphrase; “Big gas savings”.  The retailer has picked up some traction due to its edgy campaign and is looking to build off of it with a second campaign.

Thoughts: Kmart hasn’t been relevant in about 20 years in my opinion, so the fact that they are even still around is somewhat surprising.  I think this was a good risk to take for the retailer, perhaps showing a lighter side to the brand name and building some traction with a broader audience.  Bob put the two ads on this blog entry, so take a look at both of them if you haven’t seen them yet.  They are pretty humorous.  You may also notice that both ads have hashtags included in them, signaling that Kmart isn’t actually stuck in the 1980’s.

It will be interesting to see if or how this pays off a few months from now.  Will sales increase for the retailer?  Does this make you any more open to shopping at Kmart? [Read more…]