Pin of the Month – The Meaning of Brand Names

"The Meaning of Brand Names" - infographic by 7Brands Inc.

“The Meaning of Brand Names” – infographic by 7Brands Inc.

Our December “Pin of the Month” gets back to our roots of branding and provides the background for thirty five, highly recognizable brand names.  The “Pin of the Month” comes from a write-up on AdWeek and was created by 7Brands Inc which brought in information from a handful of sources on where brand names originated from.

There are a few here that caught my eye as “interesting to know/learn”, a few lame stories, and a few that seem pretty funny more than anything else.  The first thing that caught my eye during the first read through on the infographic was how many rely on translations from Latin, German, and other languages. [Read more…]

Super Bowl Ad Review 2014

This past weekend’s Super Bowl was the most watched event in television history, with over 112 million viewers tuning in!  With the growing popularity of the NFL and a match-up of the two #1 seeds, there was a lot of talk about how good of a match-up it would be.  Well, the game itself didn’t pan out (for the Broncos at least), but the viewership numbers certainly eased the minds of the marketing teams that spent a good penny to advertise during the game.

Here are my personal favorites from the game, with a few comments for each, along with a few additional ads towards the end – two that I didn’t like and two that caught my attention well before kickoff of the Super Bowl. [Read more…]