Sunday Musings w/ Shore Branding – 11-9-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to another edition of #SundayMusings w/ Shore Branding.  Our focus this week will be on brand loyalty and the customer experience.  This builds off of October’s “Pin of the Month” and the continuation of our “Loyalty to Brands” series.  Here are the top stories from the past few weeks that caught my attention.

#1 – “Amazon CEO Wants to Make Holidays Easier and Stress-free for Customers” – via Loyalty360.org

Premise: Amazon CEO Jeff Bezos has issued a promise to Amazon’s customers that the company will be focusing on the customer experience throughout the holiday season.  Beyond competitive pricing, Amazon will have 15K Lightning Deals, gift lists, updated product lineups and the ability to to make purchases and contribute a portion to your preferred charity.

Amazon announced a slew of new tech products for the holidays, including new Kindles and Fire tablets.  There is a focus on kid friendly content and products.  Amazon Prime members will continue to reap additional benefits through early access to sales and exclusive deals on MyHabit.com.

Thoughts: As mentioned in our latest “Loyalty to Brands”, Amazon has become my go-to retailer and is where I continue to increase my share of wallet for holiday shopping.  I can’t think of another store or retailer where customer support has made it easier and more customer friendly than what Bezos has done with Amazon. [Read more…]

Pin of the Month – Social Media Mistakes in 2013

The biggest social media mistakes of 2013 (Infographic by masters-in-marketing.org)

The biggest social media mistakes of 2013
(Infographic by masters-in-marketing.org)

It is time to look back at the misfiring’s in social media in 2013.  This month’s ‘Pin of the Month’ is from Masters in Marketing and takes a look at several brands’ misguided attempts at social media.  While we took a look into the future in yesterday’s Sunday Musings, let’s take a step back and reflect on several moments in 2013.

The year got off to a rough start with HMV and Tesco.  The latter had a scheduled tweet (ugh!) sent out that coincided with their horsemeat scandal.  Well done … The Onion took things too far in February, with an offensive comment towards a 9 year old.  You probably remember Burger King being hacked earlier in the year, with negative tweets sent out about the company. [Read more…]

Sunday Musings w/ Shore Branding – 11-3-13

Sunday Musings w/ Shore Branding! (Photo credit: Worth1000.com)

Sunday Musings w/ Shore Branding!
(Photo credit: Worth1000.com)

This week is a special, Halloween edition of Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week, all with a Halloween theme or twist to them.

#1 – 5 Small-Business Branding Lessons To Be Learned From Halloween Characters – via Adotas.com 

Premise: The author takes various Halloween-related characters and compares them to branding problems and issues that small businesses run into.  After each example, a simple brand lesson is provided.

Thoughts: This write-up was concise, but well done and tied to the holiday nicely.  In fact, you might have seen this on a few different pages this week.  Out of the five characters, there is a tie for which I believe is the best branding recommendation – between Frankenstein (“Be consistent”) and Mummy (“Evolve”). [Read more…]