Loyalty to Brands – Jet.com

Jet.com

Jet.com

Our next installment of “Loyalty to Brands” focuses on a newcomer to the world of ecommerce – Jet.com – having just officially launched this past Tuesday – after a few months in beta testing.

When I read someone describing Jet as “when Amazon meets Costco”, I knew I would be interested.  After getting into the group of beta testers and sharing the site across social media, I wound up being in the top 10,000 group which provided a free, one year membership and early access to shop Jet before its launch date this past week.

So how have I become loyal to Jet in such a short amount of time (~6 months).  There are two major reasons:

  1. Focusing most of my cart on household goods (toiletries, cleaning supplies, etc.), I find the bulk shopping and incremental savings increases to be eye-catching.
  2. Not having to leave my house to go battle the lunatics on weekends in places like Costco, Walmart, and Target is equally important to me.

It really is that easy to turn me into a loyal, avid shopper.  Give me a reason (or two) to not have to deal with maniacs at the store, in the parking lots, and/or even just on the road during the weekends, is a benefit that I can’t put a dollar number on.

Note that the savings doesn’t end with household items.  You can find gadgets, food, baby care, pet items, books … virtually everything you could imagine (see the complete list below).

A bevy of categories to choose from on Jet.com

A bevy of categories to choose from on Jet.com

I will say that Jet’s beta program (Jet Insider) really did a lot to pique my interest.  It felt good to have “exclusivity” to the program and helping them fine tune the system and channels they put in place.  From the very first order, items have landed on my doorstep in the timing that was promised.  Not to mention, the fancy delivery boxes that they come in … nice branding work there!

The power of well branded, purple boxes! (Photo Credit: GeekWire.com)

The power of well branded, purple boxes! (Photo Credit: GeekWire.com)

Have you signed up for Jet this week now that they have officially launched?  If so, what do you think?  Were you a Jet Insider and did you have similar feelings to the early access?  Let me know in the Comments below.

As always, if you have a brand or service that you consider yourself loyal to and are interested in guest blogging on Shore Branding, please do reach out and let me know via the Comments section below or through the Contact page.  Thanks!

 

Sunday Musings w/ Shore Branding – 6-7-15

Branding and Digital Marketing

Branding and Digital Marketing

As we enter Summer and people head to the shore, I figured it was a good time to dedicate a #SundayMusings to the top Summer branding news entering the season.  The following stories caught my eye over the past few weeks.  What campaigns or brand positionings have caught your eye for this Summer?

#1 – “To Kick Off Summer, Miller Lite Stages a Mini Awards Show on Twitter” – via AdWeek.com

Premise: For the second consecutive year, Miller Lite is using the turn of the season to invest heavily in its Twitter advertising.  For $200K, Miller Lite was the ‘promoted trend’ on Twitter for a day, using a tweet with the hashtag #ItsMillerTime – a refurbished marketing message from advertising used years ago by the brand.

Thoughts: Aside from providing the cost behind what it takes to advertise on Twitter, there was a second nugget in here that piqued my interest; Miller Lite is NOT tying this Twitter campaign to a television ad.  The move to online advertising is real folks …

#2 – “7 Days to Building a Stronger Brand This Summer and Beyond” via hub.coxmedia.com

Premise: Many businesses rely on the Summer months to drive sales/revenue.  This write-up helps you think about ensuring you have done enough to drive brand resonance.  This was the start of a seven day series of write-ups regarding branding your business to further drive sales.

Thoughts: I thought this was a great idea to promote the free e-book being offered and to continue driving people to download their material.  I don’t think there is too much groundbreaking material here, but I did want to call out the 7th tip, “Be patient”.  In short, “cosign”.

#3 – “Marmite readies ‘summer of love’ campaign with flower-power logo design” via MarketingMagazine.co.uk

Premise: Marmite has filed a patent claim on a logo for the brand that includes the tagline “Summer of Love”.  Unilever has not provided any further information at this time, but the brand looks to pivot with a new campaign, logo, and tagline.

Thoughts: Had to go across the pond for more Summer branding news.  Have you ever tried Marmite?  The ‘love it or hate it’ motto/mantra seems to be very true.  I tried it on vacation once and let’s just say I fell into the latter category of that motto.  However, people swear by it.

#4 – “Target Branding 2015” via CargoCollective.com

Premise: The Target logo is nice and simple, but also rememorable.  Peters has created a new ad campaign for Target taking this theme to another level with vibrant images.  However, the red and white colors remain firmly in place.

Thoughts: There are a number of images from the various Target ads/campaigns but they all stay true to the Target logo.  I particularly like the ones that have the red polka dots that seemingly go over the person or object also in each piece of creative.

What do you think of these ads?  Too much?

Tweet of the Week:

I’m not going to lie, I laughed out loud when I saw this tweet from Captain Morgan.  Maybe it is a New Jersey thing, but I loved the hashtag #SunsOutRumsOut.  We have a winner for the best Summer branding hashtag of 2015!

Hope you enjoyed our Summer branding #SundayMusings!  Now go outside and enjoy the start of the Summer!

 

Sunday Musings w/ Shore Branding – 3-30-14

A mobile #SundayMusings w/ Shore Branding! (Photo credit: ZDNet.com)

A mobile #SundayMusings w/ Shore Branding!
(Photo credit: ZDNet.com)

Happy Sunday and Happy Spring … at least according to the calendar.  This week’s #SundayMusings will focus on mobile and mobile marketing, so here are the top stories that caught my attention over the past two weeks under this umbrella.  Enjoy!

#1 – Foursquare CEO: How We’ll Tell You Where To Eat And What To Order – via ReadWrite.com 

Premise: Aside from telling our friends and family where you are via mobile check-ins, we are providing a dearth of data and information that foursquare is leveraging to help create recommendations for you in the future based on your interests and behaviors.  The author sat down with foursquare co-founder Dennis Crowley to talk about what the future is or might be for his company.

The interview itself talks about the past and present numbers for foursquare and where it is seeing growth around the globe, including how to monetize the platform based on the success it has seen in the US.  It then pivots towards “anticipatory computing”, i.e. where your mobile device knows your location and is able to make recommendations for you.

Thoughts: If this is your first, or one of your first visits to the site, I’ll just preface my thoughts with the following: I’m a big fan of foursquare and the personalization I can get from the network.  I thought the interview was fantastic and at the end was an “aha” moment.  When Crowley says that if three people go to Google Maps and search for dinner, the same places will come up.  However, if those three people search foursquare, they are going to get recommendations based to their interests.  That’s the point and that’s the Holy Grail right there – you get what you want.

(If you are considering using the foursquare platform for your business, take a look at the “Tips” article we put together several months back.) [Read more…]

Sunday Musings w/ Shore Branding – 11-3-13

Sunday Musings w/ Shore Branding! (Photo credit: Worth1000.com)

Sunday Musings w/ Shore Branding!
(Photo credit: Worth1000.com)

This week is a special, Halloween edition of Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week, all with a Halloween theme or twist to them.

#1 – 5 Small-Business Branding Lessons To Be Learned From Halloween Characters – via Adotas.com 

Premise: The author takes various Halloween-related characters and compares them to branding problems and issues that small businesses run into.  After each example, a simple brand lesson is provided.

Thoughts: This write-up was concise, but well done and tied to the holiday nicely.  In fact, you might have seen this on a few different pages this week.  Out of the five characters, there is a tie for which I believe is the best branding recommendation – between Frankenstein (“Be consistent”) and Mummy (“Evolve”). [Read more…]