Pin of the Month – Small Business Branding

Small Business Branding infographic by TailorBrands.com

Small Business Branding infographic by TailorBrands.com

June’s “Pin of the Month” comes to us from TailorBrands.com and takes a look at branding, specifically among small businesses.  What trends are happening right now in small business branding and where do I expect them to go from here?  Let’s dive in …

Looking at the four main sections of the infographic, I find half of the findings to be pretty surprising.

Right off the bat, I was caught a little off-guard at the first section of the infographic in that the majority say they prefer “stories over statements”.  While it might be great to have the full story or know/learn the story after an initial engagement with a brand, the attention span of today’s consumer isn’t going to take the time read a full page of text to get the crux of what your small business is and the benefits it provides over competition.  Get the to point, very quickly.

This segues nicely into the second point – that small businesses keep their brand names to one or two words the vast majority of the time – almost 90%.  If that would only translate over to the first point here.

The second surprise, to me at least, is that only 1% say they want to be a “big brand” in the future.  This feels counter-intuitive, unless “inspired” is or was too misleading of a word.  Who doesn’t want their business to grow to the size of a Nike, Apple, etc.?  Maybe they want to keep their small business feel while growing revenue?  What are your thoughts on this one?

The other piece that didn’t surprise me is that the color blue has become the most popular color for brands to use, replacing black.  Rounding out the top five is the color orange, which probably stands out more than any other among the top ten.

What catches your eye in this month’s “Pin of the Month”?  Let me know in the comments below or drop me an email at john@shorebranding.com.

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let us know.  Thanks!