Sunday Musings w/ Shore Branding – 3-29-15

Sunday Musings w/ Shore Branding - St. Patrick's Day Edition (Photo credit: ILoveShelling.com)

Sunday Musings w/ Shore Branding – St. Patrick’s Day Edition
(Photo credit: ILoveShelling.com)

Today’s #SundayMusings with Shore Branding is going green … for St. Patrick’s Day branding news!  Here are the top branding and/or digital marketing stories that caught my attention over the past few weeks revolving around the luck of the Irish and St. Patrick’s Day.

#1 – “Liam Neeson Narrates This Gorgeous Tourism Ad for Ireland Timed to St. Patrick’s Day” – via AdWeek.com

Premise: A 60 second ad to help promote visiting Ireland with Liam Neeson as the voiceover.  The ad itself also carries the #GoGreen4PatricksDay.

Thoughts: What better way to start a St. Patrick’s Day #SundayMusings than a visual trip to Ireland?  Fantastic ad with iconic landmarks from around the world, plus the natural beauty of Ireland itself.

The hashtag probably could use a little work though.  Throwing in the “St” probably would have helped make it a little easier for others to remember / use the right phrase. [Read more…]

St. Patrick’s Day Sunday Musings w/ Shore Branding – 3-16-14

 

Sunday Musings w/ Shore Branding - St. Patrick's Day Edition (Photo credit: ILoveShelling.com)

Sunday Musings w/ Shore Branding – St. Patrick’s Day Edition
(Photo credit: ILoveShelling.com)

 

Top o’ the mornin’ to ya!  Happy almost St. Patrick’s Day!  This weekend’s #SundayMusings w/ Shore Branding will focus on headlines that tie into the holiday.  Hope you enjoy!

#1 – How Irish Brands Celebrated St. Patrick’s Day – via SocialBakers.com 

Premise: This write-up is actually a summary of several St. Patrick’s Day promotions that were run for the holiday last year.  Baileys ran a contest for fans to send in their “Kiss me, I’m Irish” portraits for a chance to win a Baileys t-shirt.  Jameson and Guinness looked to celebrate with their fans, with Guinness breaking a world record for the “Largest St. Patrick’s Day celebration due to the power of social media.

Thoughts: Before we move forward, we decided to take a look back at several of last year’s holiday campaigns.  What caught my attention on this write-up is the analytics tools SocialBakers.com were using to measure reach and engagement levels for the brands.  Take a look at the fun-facts under the Guinness write-up.  That’s quite a lot of Guinness being consumed! (For those unaware, our first ‘Pin of the Month’ was done one year ago and focused on Guinness!) [Read more…]