Sunday Musings w/ Shore Branding – 2-16-14

 

Sunday Musings w/ Shore Branding - The Valentine's Day Edition! (Photo credit: blog.templatemonster.com)

Sunday Musings w/ Shore Branding – The Valentine’s Day Edition!
(Photo credit: blog.templatemonster.com)

Continuing our holiday spirit, this week’s #SundayMusings w/ Shore Branding has a Valentine’s Day twist to the top news in branding and digital marketing from the past week!

At the same time, I want to make a quick announcement and decision on the frequency of our #SundayMusings write-ups.  We’ll be moving to an every other week frequency moving forward due to several contributing factors.  What I would like to do is focus on a particular topic or storyline in each write-up.  This gives more time to come up with better stories that tie together under said umbrella.

#1 – How’s Your Brand’s Love Life – via Strategy-Business.com 

Premise: After reading “Romancing the Brand”, the author of the article was able to ask a few questions to the author of the book about how brands can build deeper, more meaningful relationships with brands.

Thoughts: Beyond being a Valentine’s Day-related write-up, this article caught my attention for two reasons.  First, it looks like there is another branding book to put in the queue.  Second, the Radio Shack Super Bowl ad was used as an example of brand authenticity in its communication to consumers. 

#2 – “Physical Brands Send Some Digital Love This Valentine’s Day on Social” – via brandchannel.com    

Premise: Valentine’s Day branding on social media was in full swing this week and the author put together three great examples of brands using different platforms to build engagement.  Evian, Necco (the maker of the heart-shaped candy), and TGI Friday’s were put in the spotlight with their campaigns.

Thoughts: While I enjoyed Evian’s efforts, Necco’s “#tweethearts” campaign is great.  Even a company that is over 150 years old can figure out how to leverage digital marketing and engage with (potential) consumers.

Nice job from TGI Friday’s as well, rewarding the first 500 people to tweet their message with a gift certificate to the restaurant.  Contests are still an effective means of winning the hearts (pun intended) of consumers.

#3 – “10 Valentine’s Day Tech Gifts to Warm Hearts With Cold Silicon” via DigitalTrends.com 

Premise: Sick of the same old flowers and candy gift ideas for Valentine’s Day?  Well, here you go; gift ideas for her and him!

Thoughts: I’m incredibly impressed with BloomThat Flowers – order from your mobile and the flowers are delivered within 90 minutes (in San Francisco)?  Wow!  The QR code necklace was a bit too far, no?  I can imagine trying to scan the code and running into all sorts of annoyances.

For men, it was interesting to see Dollar Shave Club as a tech-related gift, no?  I can’t stress enough how handy my touchscreen gloves are this winter.  Everyone should own a pair, no matter what brand you want to put money out for.  I can’t say I have convinced myself into the smart-watch market yet, but Pebble Steel makes an interesting case by running both iOS and Android systems.  The fact that it is waterproof is an added bonus.

What tech gifts might you be looking for this weekend?

#4 – “TechCrunch Giveaway: A Bouquet of Flowers” via TechCrunch.com  

Premise: TechCrunch ran a promotion this week that gave five lucky readers free flowers from a company called BloomNation.  All readers had to do was drop a comment in the story above and they picked five lucky winners.

Thoughts: More than anything, I thought this was a good example of “brandscaping”.  First, from the TechCrunch perspective, you invite a company to sponsor a promotion on your page.  You then ask readers to pick up the engagement level a little bit and add a comment to the write-up in order for a chance to win a prize/gift.

From the BloomNation side of this; would I have ever known about this company if they weren’t running this promotion on TechCrunch?  No.  Running a promotion that fits with your core values as a business with a site that receives heavy traffic … brandscaping 101.

#5 – “Ad of the Day: Heineken Wants Guys to Show Their Feelings This Valentine’s Day” via AdWeek.com  

Premise: Forgot about Valentine’s Day this past Friday?  Did you happen to see the latest campaign from Heineken as a potential saving grace?  Heineken asked followers to tweet “#DateInABox” to their US account and those that shared the experience on their Instagram account unlocked the code for the “free” date night.

Thoughts: In the shadows of their “Departure Roulette” campaign, Heineken comes up with another “fun” campaign for the risk-takers out there.  It surprised me a little bit to ask followers to jump from Twitter to Instagram – given the Twitter/Vine and Facebook/Instagram obvious connections.

Do you know anyone that gave this a shot?  See the video below …

Tweet of the Week:

Yet another use of the hashtag for the holiday, this time from The Cheesecake Factory, who decided to go all Phil Donahue on us with advice/verdicts to those that sent out tweets with the “#sliceofjustice” hashtag.

That wraps up today’s Valentine’s Day edition of #SundayMusings!  Look for a new ‘Pin of the Month’ later this week and based on our new writing schedule, a new #SundayMusings in two weeks.

What caught your attention this week?

Brand in Focus – Cadbury

After doing a little searching for our next ‘Brand in Focus’ – it was quickly decided that Cadbury (UK) would be the nominee due to a slightly unique status across social media platforms.  The Cadbury web site promotes its social media pages on Google+, Facebook, and Twitter.  What immediately caught my eye were the number of fans and followers on each.  Cadbury’s Twitter page has ~185K Followers at the time of this writing and their Facebook page has 518K Fans.  However, their Google+ page has over 3.1 million Followers.

Cadbury’s own web site heavily promotes the G+ and Twitter feeds, as you can see in the image below.  The G+ page has also been heavily supported and used as an example of one of the better/stronger pages out there on the network.  Given this, let’s start there. [Read more...]

Sunday Musings w/ Shore Branding – 1-5-14

Happy New Year / 2014! (Photo credit: Pinterest User: GeekyGoddess626)

Happy New Year / 2014!
(Photo credit: Pinterest User: GeekyGoddess626)

Happy New Year / 2014 everyone!  I hope you have a great year ahead of you!  This year on ShoreBranding.com we’ll continue with the weekly #SundayMusings, will be putting together several more “Tips” articles, and putting more “Brands in Focus”.  Look for those in the coming days and weeks ahead.

For the first #SundayMusings of 2014, I have broken this up into two parts: reflecting on 2013 and looking forward to 2014.  Here are this week’s top branding and digital marketing stories:

#1 – AdWeek.com’s Top 10 Advertising Stories of 2013 – via AdWeek.com 

Premise: AdWeek put together a list of the most read stories from the site in 2013, with links to each in case you may have missed any of them.  The most read story of the year – Crest and Oral-B’s Halloween ad with the kids’ reactions (similar to the AT&T ads).

Thoughts: No surprise to see the Crest ad at or near the top of the list, along with stories from the Super Bowl, and AT&T’s ads from this past year with the children at the roundtable.  There are also several countdown articles within this countdown (most beloved brands, top ads) to take a look through as well.  There are several, fantastic advertising and branding stories in here.

What will you remember most from 2013?  I’m going to say the AT&T ads and the Geico ‘Hump Day’ ad. [Read more...]

New Poll – Where will you be advertising in 2014?

What advertising platform will you be leveraging in 2014? (Photo credit: BusinessNewsDaily.com)

What advertising platform will you be leveraging in 2014?
(Photo credit: BusinessNewsDaily.com)

Over the course of 2013, we covered off on several different trends in the advertising space, including the shift to advertising on various social networks (throughout many of our weekly Sunday Musings) and mobile advertising (most specifically with startup Nearwoo).

With that in mind, our opening poll question for 2014 is relatively simple: which advertising platforms will your brand/business be leveraging in 2014 to increase awareness and/or build stronger loyalty?  The options include:

  1. Mobile
  2. Paid Search
  3. Facebook
  4. Instagram
  5. Twitter
  6. LinkedIn
  7. Foursquare
  8. Other Social Media Networks

After voting, if you would like to endorse a particular avenue, please feel free to do so in the Comments section below.  If you have already leveraged any of these streams, let us know what level of success you may have encountered.

Thanks for taking the time to vote and Happy New Year!

Pin of the Month – Social Media Mistakes in 2013

The biggest social media mistakes of 2013 (Infographic by masters-in-marketing.org)

The biggest social media mistakes of 2013
(Infographic by masters-in-marketing.org)

It is time to look back at the misfiring’s in social media in 2013.  This month’s ‘Pin of the Month’ is from Masters in Marketing and takes a look at several brands’ misguided attempts at social media.  While we took a look into the future in yesterday’s Sunday Musings, let’s take a step back and reflect on several moments in 2013.

The year got off to a rough start with HMV and Tesco.  The latter had a scheduled tweet (ugh!) sent out that coincided with their horsemeat scandal.  Well done … The Onion took things too far in February, with an offensive comment towards a 9 year old.  You probably remember Burger King being hacked earlier in the year, with negative tweets sent out about the company. [Read more...]

Sunday Musings w/ Shore Branding – 12-22-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  Again, we have largely been able to focus on one particular subject this week.  As we come to the end of 2013, it is natural to look ahead to 2014 and this week provided a lot of content for predictions and tips going into next year.

Throughout the links below you will also find several write-ups that we put together here on that particular subject over the course of the past nine months.  Take a look if you missed any of it! [Read more...]

Sunday Musings w/ Shore Branding – 11-17-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to another edition of Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  Be on the lookout for an announcement later this week for a project that I am really excited for!  (Teaser alert!)

#1 – 5 Reasons Why You Need to Be Mobile Ready for 2014 – via DannyBrown.me 

Premise: Danny Brown provides five (more) reasons that your business needs to have a mobile game plan based on the results of a study conducted by Nielsen and Google.  Consumers are doing more research/search on mobile – looking up information on products, for deals, etc.  While results are mixed thus far, the benefits of geo-location apps can be seen when your business is found on the likes of Foursquare and Facebook Places.  Finally, consumers are beginning to use mobile devices for purchasing / at the point of purchase and that trend is more than likely going to continue upward.

Thoughts: Over the past few months we have spent a good amount of time and effort on the importance of mobile – including our Foursquare tips and introduction to the mobile advertising company Nearwoo.  The shift towards mobile devices will continue and I hope your brand/company is ready for it.

Are you making adjustments to your mobile game plan?  Have you had early success or failure? [Read more...]

Sunday Musings w/ Shore Branding – 11-10-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!

#1 – 10 brilliant new examples of branded Vines – via eConsultancy.com 

Premise: The recent updates made on the Vine app allow for more user flexibility and creativity, which will likely lead to even higher quality micro-videos.  The author takes a look at brands that are leading the charge on the platform.  Trident, Dunkin Donuts, and Airbnb were the first to produce Vine videos and use them as advertising on TV.  Oreo and Tide are also referenced, given their high quality micro-videos from last week’s holiday.

Thoughts: Improving the functionality of the app will certainly make for even greater content, from brands and ‘everyday people’.  What really caught my eye here is the quote from Dunkin Donuts VP of Global Consumer Engagement, mentioning that billboards would be a good place to bring Vine videos to.  That is a fantastic idea! [Read more...]

Brand in Focus – Oreo

It has been a few months since we put a ‘Brand in Focus’.  Our second deep dive into a successful digital marketing strategy will focus on Oreo.  Let’s dig a little deeper into the brand’s efforts to see what has helped drive the brand forward and see how things look across social media platforms.

Oreo did not grab our attention until last year’s Super Bowl with its now infamous tweet and it has been history ever since:

We’ll focus on Twitter first, but before we do that, let’s outline Oreo’s efforts.  When visiting its own web page, you will see that they have links to their Facebook, Twitter, Instagram, and YouTube pages.  One of the first things that caught my attention was the use of the same image/icon/logo across each platform – showing consistency in their branding efforts across each page.  Well done!  Now, how do they compare?  Let’s take a look … [Read more...]

Sunday Musings w/ Shore Branding – 10-13-13

 

Branding and Digital Marketing

Branding and Digital Marketing

 

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week.  We are going to continue with the ‘Tweet of the Week’ that started last weekend.  We’re simply looking for a tweet from a brand or company worth a little extra discussion.

#1 – The World’s First Instagram Hotel Gets Rave Reviews – via ConvinceandConvert.com 

Premise: The 1888 Hotel in Sydney, Australia has re-branded itself through social media efforts.  There are flat screens in the lobby that stream Instagram photos with the hashtag “#1888Hotel”.  The hotel is also offering up free rooms to Instagram users that have over 10K followers and using their branded hashtag.

Thoughts: I found this to be one of the more creative ways to use Instagram that I’ve ever seen or read about.  This builds engagement and looks like it could/should also drive stronger loyalty.  Then, later on in the article, the writer points out that the 1888 Hotel doesn’t have an Instagram account.  #Fail.  I’m not sure how that happens or why they wouldn’t have an Instagram account, at the very least to re-share the photos that others are sharing, using it as part of the promotional efforts, having others vote on the monthly winner, etc.  We’ll see if they adapt the program over time to make it that much better. [Read more...]