Sunday Musings w/ Shore Branding – 8-31-14

Sunday Musings w/ Shore Branding focusing on LinkedIn (Photo credit: PowerFormula.net)

Sunday Musings w/ Shore Branding focusing on LinkedIn (Photo credit: PowerFormula.net)

Today is our first of two #SundayMusings that will focus squarely on LinkedIn as we continue our unofficial “LinkedIn month” here on Shore Branding. As we started in last weekend’s “Pin of the Month”, each of the next few weeks’ worth of blog entries will focus on LinkedIn, including forthcoming “Tips” articles for individuals and businesses. If you have an article or recommendations on LinkedIn, send it our way over the next few weeks, as the next #SundayMusings in two weeks will also focus on the professional networking site.

For now, here are the stories that caught my attention over the past few weeks:

#1 – The 5 Most Important LinkedIn Features You Aren’t Using Correctly – via Forbes.com 

Premise: As LinkedIn continues to evolve, new features and benefits are made available. However, users fail to keep up with these updates to optimize their LinkedIn profiles. The author offers up five features that are commonly being misused, or not used at all. Each tip is followed up with a recommendation or prime example on how to make the most of your profile/account.

Thoughts: As mentioned in several other #SundayMusings, LinkedIn offers up the second strongest Groups / Communities feature on social media, second to only Google+. At the very least, you should be joining these LinkedIn Groups to find relevant/pertinent information that relates directly to your field of work.

The second of the author’s five tips that I wanted to call out is the use of multi-media. When LinkedIn started, you couldn’t do a lot with multi-media … OK, you couldn’t do anything in this realm. However, now you have the ability to link to web sites, videos, SlideShare presentations, etc. Take advantage of these opportunities on your profile.

#2 – “10 LinkedIn tips Every Business Can Benefit From” via impactbnd.com 

Premise: Businesses often create their LinkedIn page … and then walk away from it and let it exist on its own. The author puts together a list of tips and thoughts on how to better use the platform from a business page perspective. Each tip is followed by a relevant quote from various sources and publications.

Thoughts: I have purposefully focused the first two articles here on personal and business-related tips, as this is how we will be breaking down our own Tips articles in the coming weeks.

The first two tips here – “connect with a purpose” and “employ consistent branding” should be the backbone to your efforts on LinkedIn. The one tip here to be careful/cautious on, “involve your employees”. We have seen this bite company pages in the collective … too often. It is incredibly easy to add and remove access to your business page, but it is easier to set guidelines with employees that you have the utmost trust in ahead of time to ensure there are no fires that need to be put out because of someone saying/publishing something dumb or controversial on behalf of your company name.

#3 – 10 Reasons Why You Should Publish Content on LinkedIn via TopDogSocialMedia.com  

Premise: For some time, only LinkedIn Influencers were able to publish their content on the network. However, that has changed and anyone with a profile can use the platform to publish their work, which in turn creates a number of benefits and value for users. The author has created a list of reasons to consider publishing your content on LinkedIn.

Thoughts: This is a fantastic, in-depth look at a specific part of LinkedIn that you or your business can focus on. The third (“LinkedIn might promote you”) and fourth (“Reach your 2nd and 3rd level connection”) really stood out to me as the added benefit and value of using LinkedIn.

Are you using the publishing platform? If so, what is your opinion of it?

#4 – “LinkedIn vs. Facebook for Professionals: A Social Media Smackdown” via Inc.com 

Premise: While Facebook may have approximately three times as many users vs. LinkedIn (900 million vs. 300 million respectively), the latter is clearly the better network for business professionals. The author provides a rundown of why and how LinkedIn is superior to Facebook when thinking about attracting right audience, in this case, business professionals.

Thoughts: I personally liked the head to head comparisons on each of the points. I also give credit to the author for giving a tie to LinkedIn and Facebook on the company pages aspect and not just giving LinkedIn the advantage because that was the overall tone/point of the article.

#5 – “Top Content Marketers Call On LinkedIn” via SocialMediaFrontiers.com  

Premise: The push towards content and current news stories (LinkedIn Today) have become more prevalent on the network in recent months. The UK based company Collective Content has been monitoring these changes and provides perspective on how important LinkedIn is becoming to businesses.

Between LinkedIn Today and the page’s Influencer program, the potential for the platform continues to grow. Collective Content believes that LinkedIn can be a publishing powerhouse and prime news source for its members.

Thoughts: Again, we find more information and detail on how LinkedIn can be leveraged as a prime source for news and relevant content. It is quite amazing how LinkedIn has moved away from being simply an online resume to a content curator and relevant source of information across businesses and markets.

Tweet of the Week:

We couldn’t get through this #SundayMusings without a mention of SlideShare. The LinkedIn-owned site is now free to use for everyone. Beginning in September, they will be rolling out “Pro” features to everyone at a one per month rate for new users, while Pro members/subscribers will no longer be charged beginning next month.

With that in mind, below you will find one of the best SlideShare presentations I’ve seen on the basics of LinkedIn. I thought it was important to start with the basics in our first #SundayMusings dedicated to the platform. While a couple of these slides are no longer relevant due to the changes made on the network, this provides a strong grounding of what to expect when you first sign up on the site and where you can find the most relevant information.

 

Again, if you have or see a write-up on LinkedIn and you think it be helpful for others, send it my way and I’ll include it in the next #SundayMusings! Have a great week!

Sunday Musings w/ Shore Branding – 8-17-14

Branding and Digital Marketing

Branding and Digital Marketing – This week’s focus = Social Media

Welcome back to another edition of #SundayMusings with Shore Branding. This week’s musings focus on social media and the news/stories that caught my attention over the past few weeks. As you will see under the ‘Thoughts’ of our last link/article, we are kicking off “LinkedIn Month” here on Shore Branding and focusing on the network in the coming weeks with new “Pin of the Month” and “Tips” articles.

#1 – The 10 Best Social Media SlideShare Presentations of 2014 – via blog.bufferapp.com 

Premise: The author pulls together his favorite SlideShare presentations, all of which revolve around social media in some capacity. Embedding each into the post and picking out his favorite slide of each, the author puts enough context in his write-up to let you know which of these might be of more interest to you and the main idea behind the content of each.

Thoughts: First, I have an equal amount of admiration, for the lack of a better word, for SlideShare. With the change in how we write each ‘Sunday Musings’ article to a specific topic, I’m checking SlideShare every week to find a potential fit with our topic of interest. Naturally, this compilation of a top ten presentations on social media more than suffices for this week.

The two presentations that caught my attention within this write-up were #4 – “Why Content Marketing Fails” by Rand Fishkin and #5 – “The Nuts and Bolts of Social Media_’Great Success’” by Matthew Capala. Any time you can weave in ‘Borat’ to your social media presentation, you have won the internet for the day.

#2 – “Twitter just dropped a huge hint that it will introduce shopping services” via TheNextWeb.com 

Premise: While not yet active, Twitter has added a “Payment & Services” section to their Android app, further suggesting the company has an ecommerce plan in place that is almost ready to be deployed. While Twitter continues to evolve, this clearly is a step towards adding another revenue stream for the company.

Thoughts: Twitter has partnered with the likes of Amazon and American Express to build a stronger ecommerce platform but has yet to really prove it has a functional model that is well accepted and adopted.

As you may notice in the comments section of this article, shortly after the write-up went live, Twitter took the “Payment & Services” option out of the setting menu. This is clearly another way for the company to grow revenue. The company continues to throw these options against a wall and I believe it is only a matter of time before at least one of them sticks.

#3 – The New Foursquare Is Here, and It’s Surprisingly Good via Mashable.com  

Premise: Foursquare rolled out its updated app to users and it is a powerful tool that can help users find their way through any city/area with helpful hints and tips that meet their individual wants and needs. The new app takes out the social check-in but immediately prompts you to filling in / creating a profile of what you are into. Foursquare uses these preferences along with all of the data the user has provided them in the past (via check-ins) to provide better, more relevant recommendations.

There are a good number of details that many users may or may not want to get involved with, including filtering out a search for places you have/have not been to, a map view, and more.

Thoughts: I received the updated Foursquare app on my mobile last week and immediately took a peek in. I tend to agree with the author’s take – there is a lot of information and data available and the recommendations can/will be much more valuable than ever before. I will continue to use the app and I find myself checking it a little bit more frequently based on the filtering and search system in place.

That said, as discussed several times over the past few months, I hate that they have separated the check-in into Swarm / a separate app.

#4 – “How to Use the New LinkedIn Header Image for Profiles” via SocialMediaExaminer.com  

Premise: LinkedIn has a new update for premium accounts/profiles, allowing users to upload a header/hero image to their profile. The new feature allows you to increase your personal branding and marketing to showcase your talents and creativity to those who visit your profile. While the site offers up various stock images, you can also upload your own … and probably should. The recommended dimensions for the new header image are 1400×425 pixels and has to be under 4 MB.

Thoughts: I really like the recommendations and examples towards the end of the write-up here. There are a number of examples from others that you can use as a starting point for your thought process on what you want your image to be. I’ve actually gone with a word cloud for my LinkedIn profile. What do you think?

As referenced at the beginning, I’m excited to announce that this is actually the start of an unofficial “LinkedIn Month” on ShoreBranding.com. Over the coming weeks, each blog post will put the spotlight on the network. Next weekend we will have a new “Pin of the Month”. Following this will be #SundayMusings that focus squarely on LinkedIn and two “Tips” articles – one focusing on improving your personal LinkedIn page, the second from a business page perspective.

Tweet of the Week:

This is a good reminder on leveraging the right social media platform for the right message and target. You need to think very clearly about what you are posting and who the recipient is going to be. LinkedIn and Facebook offer wildly different purposes and that needs to be accounted for in your personal social media strategy.

Hope you enjoyed this week’s #SundayMusings. If you have or see a write-up on LinkedIn and you think it be helpful for others, send it my way and I’ll include it in the next few editions as we focus in on the platform over the next month. Have a great week!

Brand in Focus – Whole Foods

 

Brand in Focus - Whole Foods on ShoreBranding.com

Brand in Focus – Whole Foods on ShoreBranding.com

Our next “Brand in Focus” puts Whole Foods’ branding and digital marketing efforts under the microscope. The grocer has been growing here on the east coast and caught my eye over the past few months with its paid advertising efforts on Twitter and Facebook, announcing the grand opening of a new store in Marlboro, NJ. Digging into the company’s digital efforts there are a number of highlights and positives that caught my attention.

First, WholeFoodsMarket.com promotes its efforts across a number of social media sites, all of which we will tackle here. The landing page appeals to the eye with big, bold images scrolling behind the links. When you rollover the text on the left hand sidebar (below) you find a number of links to go to.

Whole Foods Site 1

Scrolling down on the home page you find several ecommerce vehicles, the promotion of some of their social media efforts, and a push towards their mobile – recipes app. I looked into downloading the app and quickly found that it is only available on iOS and not on Android.

Whole Foods Site 2

Getting over the fact that Whole Foods doesn’t have an app in Google’s Play market, let’s take a look at the brand’s efforts across social media platforms. At the time of this write-up, Whole Foods sees its largest following on Twitter, with slightly under 4 million followers. The company has almost 1.6 million Likes on Facebook. Across both visual / image-driven sites (Instagram and Pinterest), the grocer has ~200K followers on each. Finally, on Google’s platforms, Whole Foods has over 80K followers on Google+ and 18K subscribers to its YouTube station.

Here is a review of Whole Foods’ efforts on each platform:

Twitter:

Whole Foods again has a catchy visual as their banner picture on their Twitter page, along with the company’s logo as its default image, which is good for branding given the number of tweets the company is sending out on a daily basis.

Whole Foods Twitter 1

Excluding holidays where the company is not tweeting (and that’s a good thing in my opinion), the Whole Foods Twitter feed sends out about 10 tweets per day. What caught my attention is the branding that is used in their hashtags. Most tweets that include a hashtag start with “#WFM” and it carries across topics such as “Dish” and “Wine” below.

Whole Foods Twitter 2

The vast majority of links that the Twitter feed sends out reverts back to the company’s web site. They do a tremendous job of bringing their fans back to their own, highly engaging web site.

As mentioned above, what really brought my attention to Whole Foods was their targeted advertising campaign on Twitter – where their paid/promoted tweets wound up within my news feed, announcing the forthcoming grand opening of their new store in Marlboro, NJ. That was a good, albeit easy, use of targeting a particular message on the Twitter ad platform.

Facebook:

With an audience of about 1.6 million, Whole Foods does a great job of bringing visualization to its Facebook page – with connections/links to its Instagram and Pinterest accounts right on the main page. In the image below you’ll see the hashtag call out, which looks to be a seasonal update or change based on the calendar. One item that did catch my attention vs. other brands we have put under the radar is that Whole Foods does not put as much detail into their history on the far right, jumping from their “founded” date to 2008.

Whole Foods Facebook 1

The level of engagement Whole Foods sees on “regular” status updates (always with a picture/visual) is fair, with a couple hundred Likes and double digit shares. However, I noticed that when they posted a deal/sale, it was shared almost one thousand times and liked by 12K+ people …

Whole Foods Facebook 2

Similar to what the company does with their Twitter accounts, they let each Whole Foods store create their own Facebook page. One of the local stores here has their own page with over 10K likes.

Whole Foods Facebook 3

Instagram:

Whole Foods has the seamless transition over to Instagram from their Facebook page. Over 200K are following the retailer on the picture and video sharing network. On average, Whole Foods looks to upload one picture per day, so it isn’t or doesn’t become overbearing for its followers. What I like about the feed is that it isn’t always about food or their store, there are pictures that cover off on a healthy lifestyle, exercising, etc.

It looks like back in April of this year they ran a promotional effort (#FrantiTakeover) on the network for Earth Week. Again, a campaign or promotion that isn’t all about the brand, but extending itself in a way that stays within the brand’s overall image.

Whole Foods Instagram 1

Pinterest:

Whole Foods does a great job on the visual storyboard network, currently with 60 different boards across a bevy of different topics. It wasn’t until the Pinterest page that I finally got the “Whole Foods story” in their description at the top of the page – started in Austin, TX as one store and now a leader with over 340 in North America.

The image covers for each of their boards is colorful and appealing to the eye. They are centered correctly and there is enough of a contrast from board to board that grabs your attention as you scroll through their home page.

Whole Foods Pinterest 1

Don’t think for a second we won’t be watching their Thanksgiving boards in our efforts to #SaveThanksgiving in the coming months. This is just one of the boards that have been created for the holiday, which integrates their #FoodThanks hashtag campaign and is a group board that allows other Pinners to add their own images.

Whole Foods Pinterest 2

Google+:

A few items caught my attention on the Whole Foods G+ page. First, many of the posts were the same as their Facebook page, verbatim. While you can certainly post the same information, it felt like it was a copy paste from one network to the other and given the overall audience size, I would assume it goes from Facebook over to Google+.

However, I did like the in-depth “Story” that they provide on Google+ which includes their mission statement centering on “Whole Foods, Whole People, Whole Planet”. Pictures that have been uploaded to G+ are unique to the site. There is also a seamless connection to the company’s YouTube page … however, the G+ page links to the incorrect YouTube page.

Whole Foods Google 1

YouTube:

The correct Whole Foods YouTube page has over 18K subscribers. However, the link off of the G+ page connects to a different Whole Foods YouTube page that has several Hangouts from a number of months ago. Focusing on the right page, Whole Foods brings a unique cover photo to YouTube and breaks down their videos into various categories, including recipes, local stories, and several others. The company has made the effort to create playlists for its subscribers so that if you have a particular interest, you can go in and watch the group of videos on the same subject.

Whole Foods YouTube 1

Whole Foods also connects subscribers to 8 other featured YouTube channels. This immediately felt like some good, old “brandscaping” efforts between Whole Foods and others.

Whole Foods YouTube 2

Overall Summary:

Whole Foods has caught the attention of many across social media and does a very good job of creating unique content across a lot of different mediums. They are on top of the latest features rolled out by each network and do a great job of creating visually stimulating posts and updates. Aside from that little snafu on the link from G+ to YouTube, Whole Foods gets an A for their digital marketing efforts!

What is your opinion of Whole Foods’ branding and digital marketing strategy across each network? Is there one network that you particularly follow them on or like their efforts more on? If so, why? Let us know in the Comments section below.

Sunday Musings w/ Shore Branding – 7-20-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to another #SundayMusings where this week’s focus will be on social media! This week I’ve picked out two write-ups that speak to social media broadly and then the remaining stories cover off specifically on my favorite social media platforms – Twitter, Google+, Foursquare, and Pinterest.  We’ll go into each in more detail below.

#1 – 5 Reasons Why Brands Need Integrated Social Media Marketing – via neerajsancheti.wordpress.com 

Premise: As integrated marketing plans become more and more regular across companies, it isn’t enough to be on one or two social media platforms. The author puts together five reasons why your brand or company needs to be on different platforms and where you should think about going.

Thoughts: There is a fine line between being everywhere and being in the right places. Many try to be everywhere in order to achieve the greatest ‘reach’. However, if you aren’t engaging with your customers / followers, what’s the point? At the same time, trying to be everywhere leaves you communicating with the wrong audience more times than not. So there are some points in the write-up that insinuate increasing visibility is the best thing you can do, and I would add the caveats before deciding to sign up for each and every social media platform.

#2 – Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More via busines2community.com  

Premise: Aside from creating great content, you need to figure out the best ways to optimize your posts in order to improve sharing across social media. The author takes a look across multiple platforms and provides tips on how to optimize your posts across NINE different networks – LinkedIn, Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, Vine, and Tumblr!

Thoughts: This is an excellent resource for those that enjoy clear, concise summaries and tips on what you can or should do when posting across social media. A few items that are worth calling out:

  • LinkedIn Tip to “Edit your description” – Completely agree here, as LinkedIn allows you to provide a summary of your article or link – similar to filling in the SEO on a blog. Use it!
  • Pinterest Tip to “Avoid human faces” – Very interesting stat and not something I would have ever thought about.
  • Vine Tip, “Infinite loop” – Vine clips that follow this rule are absolutely more engaging and will receive more views than those with closure.

#3 – “5 Brands Successfully Using Twitter GIFs” via Likeable.com 

Premise: Last month Twitter announced that it would now support GIF files in status updates and brands have been trying to capitalize ever since. Likeable takes a dive into what brands are successfully leveraging the new capability in their branding / digital marketing efforts.

Thoughts: It is a little interesting to see Twitter allow GIFs well after the fact that Vine has been introduced. This leads me to believe that there is some sort of dip in Vine usage, creativity, etc. that the company is seeing. The recent updates to the Vine app make it more appealing, but to be honest, I don’t check the app nearly as much as I used to.

In terms of the five brands/companies that are provided as good examples, I find that @SBNationGIF is a tremendous follow for sports fans. I also enjoyed the few Bud Light GIF’s found on their Twitter feed. What brands have you seen succeed on Twitter using GIF files?

#4 – “10 Google+ Features You Need to Know” via Michael Bird on LinkedIn 

Premise: Michael Bird puts together a list of ten Google+ functions that can help your branding efforts on the platform. This includes integrating with YouTube and several, more functional elements to optimizing your G+ efforts.

Thoughts: My second favorite social media platform, behind Twitter, has been adding features for users since its inception and the list provided here include several items that I really enjoy. The Google+ Auto Awesome creates fantastic GIFs on your phone automatically. If you take a handful of pictures right in a row, the feature will automatically create GIFs for you when you have Google+ connected to your camera phone.

There is also a deep integration between G+ and YouTube that can be taken advantage of among those with YouTube channels. You can broadcast your Hangouts on Air seamlessly and increase engagement / commenting between the two platforms.

#5 – “Why Foursquare Lost a Loyal User” via wearesocialmedia.gr 

Premise: The author was an avid user of Foursquare but admits to using the company’s services less and less since the launch of Swarm. Given the need to monetize, Foursquare split the functionality of the old Foursquare in half and left the check-ins and social aspects to Swarm. The author provides four points that argue against the splitting of the services that the old Foursquare provided.

Thoughts: Foursquare has been one of my favorite apps and since the launch of Swarm, I find myself frustrated with the back and forth needed to get what I want out of the service. I personally do not care about the badges, but I’m in alignment with all of the other points from the article. I hate having to open up two apps to get the information I want or need.

I understand why they broke up their services into two parts and I’m sure their data suggests that there is a majority of users that feel similarly. However, this write-up was actually a nice find, as I felt like I was in a small minority that didn’t like the new Foursquare/Swarm combination. What are your thoughts on the company’s decision to break these services apart?

Tweet of the Week:

I found the Embassy Suites Hotels contest as a “Promoted Tweet” on Twitter and thought that this was a great use of Pinterest. They have their own hashtag for the campaign and it felt like an engaging contest to get users to engage with the brand. Then I clicked on the link and it took me to their Facebook page and I was all sorts of confused. A Pinterest contest, promoted on Twitter, and then taken to their Facebook page?

Back to the contest itself: Pinterest has jumped into one of my favorite social media platforms and this is another great use of a contest and promotional effort from a brand on the network. What do you think of the campaign?

Thanks for swinging by this week’s #SundayMusings! What stories caught your attention this week in social media? Let us know in the Comments section below. Thanks and have a great week!

Sunday Musings w/ Shore Branding – 6-8-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to another edition of #SundayMusings! This week we will be focusing on retail-related news and stories that caught our attention over the past few weeks. As a quick aside, we will also be focusing on retail and retail loyalty in the forthcoming June “Pin of the Month” next weekend. For now, here are the stories that caught my attention.

#1 – Do Tablets Have The Power To Revolutionize Retail – via CMO.com 

Premise: While not there yet, tablets will soon be everywhere. Similar to how the iPod revolutionized the music industry, tablets will turn the retail landscape on its head. It is predicted that half of the US will have a tablet within the next few years. Tablets are a research-friendly device for customers and the author provides several additional motivating facts for leveraging tablets for your business.

Thoughts: The second screen has changed consumers’ behaviors – from how they watch television to the entire retail/shopping experience. The Nordstrom example provided by the author is a great way to show how a retailer can leverage a tablet to create a unique experience for its customers. Bookmark the site for future write-ups on how tablets are impacting additional industries as well.

#2 – Square Begins Offering Data Driven Cash Advances To Small Businesses via TechCrunch.com  

Premise: Square, the mobile payment company, announced that it is rolling out Square Capital which will offer cash advances to businesses within its network. Companies already leveraging Square’s services will be able to access the cash advances and each business will be individually judged on the amount of the advance based on Square’s in-house data.

The benefits of the service include faster turnaround for receiving the cash advance and the significantly lower fees vs. a typical loan. The data that Square holds allows the company to update its offers to businesses on the fly.

Thoughts: Square continues to evolve and the more I read about the company the more I am impresses with the company’s management and management decisions. This offering injects capital into retailers and other businesses and allows them to invest what they want and when they want it. The background data that the company holds on each business allows Square to make smart business decisions on how much the advance can and should be.

#3 – “7 Easy Loyalty Program Ideas for Your New Store” via TheStoreStarters.com 

Premise: “Customers love loyalty programs” and the author provides seven different ideas for how your retail business can leverage a loyalty program to increase engagement with customers. From punch cards to couponing to more strategic efforts, the author’s tips/ideas are all up for consideration across all types of stores and retailers.

Thoughts: The last two items listed in the write-up caught my attention. “Social media loyalty discounts” seem to have gone by the wayside a bit. I see less and less deals on foursquare in my area, while employees at several retailers are completely unaware of the offerings when I show them my phone for the deal. If you are going to offer deals on social media, make sure you keep up with the times, refresh the offer to change things up a bit, and please ensure your employees are aware of any and all offerings out there.

The last tip/idea of making exclusive offers for loyal customers also caught my eye. You want to create brand ambassadors for your business so that they will talk about you to friends and family. Offering them exclusive deals will help increase their engagement with you and keep them coming back for more.

#4 – “Mobile Apps – Changing the Face of Retail Industry” via ExploreB2B.com  

Premise: Mobile has made a significant impact on the retail industry, changing shopping behaviors and keeping consumers more informed about the products they are considering buying. Mobile apps are helping retailers better understand their customers as well. Retailers are able to improve loyalty, push out notifications, and engage their customer base for feedback through their apps. The author provides four ways in which mobile apps are helping improve the shopping experience, not only for the customer, but also for the retailers themselves.

Thoughts: Mobile apps help build/improve a strong loyalty program for the retailer and can be an important part of CRM. Perhaps the most effective part of a good mobile app, at least in my opinion, is the third example the author provides – the app can be a low-cost, yet effective marketing tool. Retailers can push out deals and offers to its customers – those that have “opted in” to the brand simply by downloading their app.

(A great example of this is Starbucks – take a look at the first few paragraphs of our last “Brand in Focus” which compliments the retailer’s mobile efforts.)

#5 – “How Walmart Uses Receipts to Personalize Mobile Marketing” via GetElastic.com  

Premise: Last month, Walmart made a potentially important change to their mobile marketing platform, allowing customers to save their receipts to their mobile application vs. receiving paper or email receipts for their purchase. When checking out the customer can provide their mobile number to receive a text message that will sync to the mobile account. There are benefits to the system on both ends, for the customer and for Walmart.

Thoughts: For those willing and able, customers can make their shopping experience that much easier by converting to the mobile platform Walmart has installed. However, from the retailer’s perspective, this system will provide a wealth of data and information that Walmart can then use to help tailor its marketing for individual users based on past experience.

Are you willing to sign up for this type of offer at Walmart, or any other retailer that this type of system could be installed in?

Tweet of the Week:

Last month Amazon and Twitter announced a partnership that will allow Twitter users to make purchases on Amazon by simply sending a tweet marked with “#AmazonCart”. The first step is to sync your Amazon and Twitter accounts. From there, if and when you see an item from Amazon all you have to do is respond on Twitter with the hashtag and product and voila, you will/should have the product in your Amazon orders.

A similar type of program was launched on Twitter with American Express last year. It will be interesting to see if or how this takes off and if this truly builds a stronger platform for both companies.

Thanks again for checking out another edition of Shore Branding’s #SundayMusings! Have a great week ahead!

Brand in Focus – Starbucks

 

Recognize this logo?

Recognize this logo?

Welcome to another edition of ‘Brand in Focus’ – our look into the branding and digital marketing efforts of specific brands and companies. In this edition we’ll be focusing on one of the most talked about, successful brands to engage with its customers across social media … Starbucks.

Starbucks.com promotes its social media pages on Facebook, Twitter, and Google+. However, before we even dive into each one, let’s take a minute to talk about their own web site. In preparing this entry, the ‘current’ landing page goes right into mobile marketing with a request to text them to receive offers over your phone. I happened to give this a whirl and was signed up for their SMS program and this was the second message that was sent my way: [Read more...]

Sunday Musings w/ Shore Branding – 5-11-14

Branding and Digital Marketing

Branding and Digital Marketing

This week’s #SundayMusings was decided as soon as we received the following email from Pinterest …

Being featured on Pinterest = Awesome!

Being featured on Pinterest = Awesome!

 

With that, here are the stories that caught my attention over the past few weeks that related to Pinterest – branding on the site, Pinterest marketing, etc. [Read more...]

Sunday Musings w/ Shore Branding – 4-27-14

Branding and Digital Marketing

Branding and Digital Marketing

 

After focusing on content marketing in the last edition, today’s #SundayMusings w/ Shore Branding focuses on some of the latest and greatest write-ups I’ve seen on digital marketing over the past few weeks.

#1 – Using Social Media to Influence Your Brand Image – via TheSocialMediaHat.com 

Premise: Understanding what your brand image is and how social media can play such an important role in building that image is crucial in today’s world. Social media connects you with millions of people from around the world and can have an immediate and enormous impact on your brand and business … when done correctly; by engaging with your audience, having meaningful content, etc.

Thoughts: While a little bit older than we typically use here on Sunday Musings, The Social Media Hat is a great resource for digital marketing. This write-up takes a branding angle on your digital marketing efforts and how said efforts can impact your brand image. Whether you are looking to share opinions, looking for recommendations, or sharing other people’s work, social media can help take your brand to another stratosphere. [Read more...]

Sunday Musings w/ Shore Branding – 2-16-14

 

Sunday Musings w/ Shore Branding - The Valentine's Day Edition! (Photo credit: blog.templatemonster.com)

Sunday Musings w/ Shore Branding – The Valentine’s Day Edition!
(Photo credit: blog.templatemonster.com)

Continuing our holiday spirit, this week’s #SundayMusings w/ Shore Branding has a Valentine’s Day twist to the top news in branding and digital marketing from the past week!

At the same time, I want to make a quick announcement and decision on the frequency of our #SundayMusings write-ups.  We’ll be moving to an every other week frequency moving forward due to several contributing factors.  What I would like to do is focus on a particular topic or storyline in each write-up.  This gives more time to come up with better stories that tie together under said umbrella.

#1 – How’s Your Brand’s Love Life – via Strategy-Business.com 

Premise: After reading “Romancing the Brand”, the author of the article was able to ask a few questions to the author of the book about how brands can build deeper, more meaningful relationships with brands.

Thoughts: Beyond being a Valentine’s Day-related write-up, this article caught my attention for two reasons.  First, it looks like there is another branding book to put in the queue.  Second, the Radio Shack Super Bowl ad was used as an example of brand authenticity in its communication to consumers.  [Read more...]

Brand in Focus – Cadbury

After doing a little searching for our next ‘Brand in Focus’ – it was quickly decided that Cadbury (UK) would be the nominee due to a slightly unique status across social media platforms.  The Cadbury web site promotes its social media pages on Google+, Facebook, and Twitter.  What immediately caught my eye were the number of fans and followers on each.  Cadbury’s Twitter page has ~185K Followers at the time of this writing and their Facebook page has 518K Fans.  However, their Google+ page has over 3.1 million Followers.

Cadbury’s own web site heavily promotes the G+ and Twitter feeds, as you can see in the image below.  The G+ page has also been heavily supported and used as an example of one of the better/stronger pages out there on the network.  Given this, let’s start there. [Read more...]