Happy New Year! 2016 is upon us and I wish you nothing but the best as we say goodbye to 2015 and hello to 2016. Before we fully jump into the new year, today’s #SundayMusings takes a look back at some of the best summaries in branding-related stories from around the web.
#1 – “2015’s Top Customer Lessons” via Loyalty360.com
Thoughts: If you are looking for a solid list of hot topics in customer experience, look no further. Take a look at what trends began in 2015 and where CX is heading this year. There were two pieces that caught my eye – “Data Discipline” and “Getting Personal”. Brands and companies must overlay data from various sources and have them break through silos. At the same time, brands and companies must embrace social media channels and focus on the one-to-one experiences of each individual.
This all circles back to last weekend’s book review – take a look here.
#2 – “What Went Wrong For Your Brand This Year” via BrandingStrategyInsider.com
Thoughts: There isn’t a better branding blog out there in my opinion vs. Branding Strategy Insider. They consistently pump out must-read content. Eight different targeted messages are included in this write-up for what may have went wrong for you / your brand in 2015, along with some first-step guidance on how to course correct. This is absolutely worth the read if you feel underwhelmed with your business results this past year and a great start on how to make the appropriate adjustments.
#3 – “The best social media campaigns of 2015” via iMediaConnection.com
Thoughts: One opinion on what brands had the strongest social media campaigns of the past year. The two that I liked the most are HP’s #BendTheRules campaign that targeted Millennials and Lowe’s “Fix in Six” Vine campaigns – that we have touted in the past.
Tweet of the Week:
— Tamara McCleary (@TamaraMcCleary) December 24, 2015
The tweet above includes a link to the best and worst branding efforts of 2015. Yes, another compilation article and look back at the past 12 months. Leading the way – Google. So much news and noise for the tweaking of their signature logo. The worst – without getting too political – was Hillary Clinton’s, who seems to be open to doing absolutely anything in order to get elected. I’ll leave all other opinions off of this write-up.
What caught your attention in 2015? Have any particular brands resonated with you or driven a change in your perception of them over the course of the past year? Let me know in the Comments section below.
Happy New Year!