Happy new year everyone and welcome to the first #SundayMusings of 2015! I hope everyone had a great, safe holiday season and that you are ready to make 2015 bigger and better! Why not start with the top stories that caught my eye in branding and digital marketing as they relate to entering the new year? Done and done …
#1 – “The Top 7 Content Marketing Trends That Will Dominate 2015” – via Forbes.com
Premise: “Content marketing” continues to grow. The author has spent time in the past putting together predictions and outcomes of content marketing (links within the article). Now he takes a look at how content marketing will shift/progress into the new year.
Thoughts: A few of the highlighted trends caught my eye, specifically #2 – “Content marketing will become inextricably linked with social media marketing” and #5 – “The reputation of guest blogging as a content marketing strategy will be repaired”.
It is hard to argue with #2, as this trend continues to grow seemingly month to month. However, #5 is an item that is important here on ShoreBranding.com. We have openly embraced guest posts in the past, but willingness to do so weakened in the second half of 2014. Again, if you are interested in being a guest writer here on the site, please just let me know via our Contact page (or reach out via email / social media).
#2 – “Hey, TV Guys! Facebook’s NFL Deal Means Facebook Is Getting Serious About Video” via recode.net
Premise: Facebook has signed a deal with the NFL to put clips in its ads. The deal suggests that Facebook is going in the right direction when it comes to online video and how it continues to grow. For example, your profile and/or posts tell Facebook that you are a fan of a particular team. With this deal, Facebook will be able to target you with relevant ads or clips of said team.
Thoughts: The NFL continues to surge ahead of the other US sports leagues when it comes to transitioning to online platforms. Working with Facebook (and Twitter) is now commonplace for the NFL.
Note that there are similar discussions between Facebook and the NBA in order to get a deal in place. It feels like my Facebook feed is in for an overhaul in the coming months.
#3 – “2015 Social Media Predictions: 10 Forecasts You Need” via HeidiCohen.com
Premise: Aside from the 10 tips/forecasts, the article links to several other “Tips”-related articles when thinking about putting together or revitalizing your social media efforts. The write-up predicts what is next for the big players in the social space – Facebook, LinkedIn, Twitter, Google+, and more.
Thoughts: A few items caught my attention quickly. First, similar to the article above, it seems like a foregone conclusion that Facebook is going to be deeply cutting into YouTube’s online video space. Second, it is said to see what Heidi predicts for Twitter … as the company continues to focus on revenue and meeting Wall Street’s demands, it will start to lose steam and interest with users. I’m not sure I see that happening … yet. However, I do agree that Vine’s popularity has become much more niche than mainstream. The final item that I wanted to point out is the reference to the importance of Google+ to businesses.
#4 – “The 7 Top Social Media Trends That Will Impact Your Marketing In 2015” via JeffBullas.com
Premise: Jeff Bullas provides his own take on what 2015 will look like in social media. These focus items include continued growth in mobile, vlogging, and social wallets. With each, Bullas provides context as to why and/or how each will continue to rise as we enter 2015.
Thoughts: We have spent a good amount of time talking about the continued rise of mobile, so this shouldn’t be a surprise. The first statistic in Bullas’ “Paid amplification” trend is mind-numbing – the organic reach on Facebook is terribly low. That is reason enough to reconsider your Facebook strategy and effort.
“Social shopping” and “Social wallets” have started to rise in 2014 and brands / retailers are beginning to see the power of social sharing for consumers. Social wallets and cards have started to pop up.
Are you using a social card yet? I literally just signed up for one last week and am waiting for it to arrive. If so, what do you think?
#5 – “What Does your 2015 Twitter Strategy Look Like?” via MediaBistro.com
Premise: The change of the calendar year affords you the opportunity to evaluate and establish your social media strategy, with the focus of this article on Twitter. This strategy should include goal setting, execution, and measurement. From there you will want to reevaluate your plan to see what is and is not working and go from there.
Thoughts: For the first time, I spent a little money in 2014 to help build our SaveThanksgiving.net following on Twitter. We gained ~100 followers from those efforts and it is likely something that I’ll re-establish in the latter stages of 2015.
Do you have a strategy that is specific for each social media site that you are on? How did you perform in 2014 relative to your goals?
Tweet of the Week:
The 5 Worst Twitter Marketing Fails of 2014 http://t.co/fI6bUq8wMo
— Bill Stoller (@PublicityGuru) December 24, 2014
Hopefully, you take #5 above to heart and don’t fall into the trap of our ‘Tweet of the Week’. The good ole marketing / Twitter fails of 2014. I can’t even pick one of these five as the worst … they are all … just … painful. Do yourself a favor and make sure you don’t land on this list in 2015. Please.
Again, happy new year to all of our readers and subscribers! I hope you make 2015 great!