Sunday Musings w/ Shore Branding – 7-5-15

Photo Credit: CBS Philadelphia

Photo Credit: CBS Philadelphia

 

Happy Fourth of July weekend to those of you in the US!  Hope your holiday weekend has been … exactly whatever it is you were looking for.

Building off of June’s “Pin of the Month”, this week’s #SundayMusings is dedicated to small businesses and small business branding.  The following stories caught my eye over the past few weeks.  If you own or work for a small business and you have recently updated your branding or turned up the notch, let me know as I’m happy to pass this along to readers and visitors.

#1 – “5 Digital Marketing Rules Every Small Business Needs to Know” – via Business2Community.com

Premise: Now is as good of a time as any to take a look at how you are promoting your small business, whether that be through paid advertising, social, and/or digital marketing.  Focusing on the last aspect, the author puts together five easy to follow steps on how to drive the results you want to achieve.

Thoughts: The steps here caught my attention because I am currently in the process of doing a few of these right now.  The first rule, “Freshen up”, is essentially what I am looking to do with your input in our satisfaction survey (please do fill this in if you have 2-3 minutes … and since you are reading this week’s #SundayMusings, I know you do …).

I am also a firm believer in #2 and #3 in this write-up.  Consistency matters, but so does your overall time and effort.  You’ll also find two solid recommendations for your advertising efforts in the write-up above.

#2 – “Utilize Local Resources to Increase Your Brand Awareness” via TimothyBrand.com

Premise: The author provides a real-life example of leveraging Meetup.com to build his network in his new hometown … leading to the crux of the write-up, networking with local businesses and other business owners is a great way to build your brand and learn on the fly from others at the same time.

Thoughts: Another article near and dear to me right now.  We are in the process of joining a local church and beyond this, I have had a desire to simply be ‘more involved’ in the local community in recent weeks and months.  That continues to be a work in progress and finding the right groups.  If you have any recommendations, I would love to hear them.

#3 – “How to Be A Successful Entrepreneur At Tradeshows” via PurpleMoonCreative.com

Premise: Tradeshows are a great way to promote your business.  However, you have to be wise in selecting the right ones to attend and your message and booth need to be on point.  The author provides six simple steps to adhere to when attending tradeshows in order to get the most out of them.

Thoughts: While it may seem obvious, tradeshows almost never go off as smoothly as you would think and these tips are very rarely executed against in their entirety.  The tips for ‘streamlining your message’ and ‘having a takeaway’ are the two that I would agree with as being the most important.

I did like the thought behind visiting other booths if you have the time.  I would say, make the time.  What other tips do you have for tradeshows that have either worked for you or you have really enjoyed from others?

#4 – “What To Include On Your Small Business Website” via JillCeleste.com

Premise: Eight tips for your small business branding efforts on your website – which Jill states is or should be the main hub of your business.

Thoughts: Essentially, this is a nice reminder and snapshot of what your business needs to be communicating to prospects and customers.  These tips largely are there to build engagement and illustrate your expertise, while also making it easy for visitors to find out more about you on the site itself and across social media platforms.

Two quick thoughts from this list:

  • Small businesses absolutely should have a blog
  • The “As seen in” tip is definitely a nice to have, with the example image provided in the story being a little over the top

Tweet of the Week:

More tips on small business branding via infographic on Pinterest!  Somewhat related, it would be nice to have Twitter and Pinterest cut some type of deal where the pins that are shared can be seen directly on Twitter via expanding the tweet itself.

Hope you enjoyed our small business branding #SundayMusings!  Have a great Sunday and week ahead!

 

Pin of the Month – Small Business Branding

Small Business Branding infographic by TailorBrands.com

Small Business Branding infographic by TailorBrands.com

June’s “Pin of the Month” comes to us from TailorBrands.com and takes a look at branding, specifically among small businesses.  What trends are happening right now in small business branding and where do I expect them to go from here?  Let’s dive in …

Looking at the four main sections of the infographic, I find half of the findings to be pretty surprising.

Right off the bat, I was caught a little off-guard at the first section of the infographic in that the majority say they prefer “stories over statements”.  While it might be great to have the full story or know/learn the story after an initial engagement with a brand, the attention span of today’s consumer isn’t going to take the time read a full page of text to get the crux of what your small business is and the benefits it provides over competition.  Get the to point, very quickly.

This segues nicely into the second point – that small businesses keep their brand names to one or two words the vast majority of the time – almost 90%.  If that would only translate over to the first point here.

The second surprise, to me at least, is that only 1% say they want to be a “big brand” in the future.  This feels counter-intuitive, unless “inspired” is or was too misleading of a word.  Who doesn’t want their business to grow to the size of a Nike, Apple, etc.?  Maybe they want to keep their small business feel while growing revenue?  What are your thoughts on this one?

The other piece that didn’t surprise me is that the color blue has become the most popular color for brands to use, replacing black.  Rounding out the top five is the color orange, which probably stands out more than any other among the top ten.

What catches your eye in this month’s “Pin of the Month”?  Let me know in the comments below or drop me an email at john@shorebranding.com.

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let us know.  Thanks!