Sunday Musings w/ Shore Branding – 8-30-15

Photo Credit: CBS Philadelphia

Photo Credit: CBS Philadelphia

Today’s #SundayMusings takes a look at a few brands that I have become very familiar with over the past 15 months with our child.  As we close out Summer, head into Labor Day Weekend, and take our next family vacation to Sesame Place, I wanted to focus on several brands that we have essentially adopted into our lives.  No “Premise” in this week’s #SundayMusings, just a few musings on each particular company and how their branding has impacted several purchase decisions.  

#1 –  “Capture all the fun with the VTech Kidizoom ActionCam” via mybabystuff.ca

Thoughts: VTech has come up with a number of great educational toys and games.  We have several outdoor sports-related games, along with a growing collection of Go! Go! SmartWheels tracks and vehicles, because you can never have just one, you have to have the whole set.  

I’m not sure how I feel about this KidiZoom ActionCam though – do kids need another distraction when they should be paying attention to their surroundings, the street, etc.?  (Related, I realize I’m showing my age here.)

#2 – “Thomas the Train Engine theme park opens in Massachusetts” via CNN.com

Thoughts: Thomas the Train is a cartoon favorite these days on the television and news of this park opening piqued our interest.  However, the park didn’t open this Summer until earlier this month and there have been more than a few customer complaints about it actually not being ready to be opened / shouldn’t have opened without toilets being ready, more food options being available, etc.  Not exactly a great endorsement and not the best way to get your brand off the ground at Edaville.

#3 – “LeapFrog Epic: a customizable, age appropriate tablet for your kids” via AndroidCommunity.com

Thoughts: If there is one kid’s company that I have truly vested in, it is LeapFrog and their educational toys and technology.  We have the LeapReader Junior with a slew of books to read.  LeapFrog does a great job of keeping up with technology as well, even if I’m not ready to consider items for our kid.  

Their new tablet in the article above falls in this category.  However, products like this that are made by a brand I truly trust, will continue to evolve and when the time is right, I know where our purchase will be coming from.    

Tweet of the Week:

What perfect timing!  A week before we spend two days in the park, Sesame Place shares a parent’s guide to their park from a blogger, albeit a little old.  Don’t think for a second we won’t be leveraging this ahead of our stay.  Our child has become slightly obsessed with several Sesame Street characters – we’re looking forward to seeing how he reacts when he sees them in person … and completely realize that it may turn into a disaster.  (Crosses fingers that this goes smoothly …)

If you have a child or children at home, what brands are they focused on?  Have you helped move that needle a bit for one reason or another?  Have a great week ahead as we head into Labor Day Weekend next weekend!

 

Sunday Musings w/ Shore Branding – 11-17-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to another edition of Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  Be on the lookout for an announcement later this week for a project that I am really excited for!  (Teaser alert!)

#1 – 5 Reasons Why You Need to Be Mobile Ready for 2014 – via DannyBrown.me 

Premise: Danny Brown provides five (more) reasons that your business needs to have a mobile game plan based on the results of a study conducted by Nielsen and Google.  Consumers are doing more research/search on mobile – looking up information on products, for deals, etc.  While results are mixed thus far, the benefits of geo-location apps can be seen when your business is found on the likes of Foursquare and Facebook Places.  Finally, consumers are beginning to use mobile devices for purchasing / at the point of purchase and that trend is more than likely going to continue upward.

Thoughts: Over the past few months we have spent a good amount of time and effort on the importance of mobile – including our Foursquare tips and introduction to the mobile advertising company Nearwoo.  The shift towards mobile devices will continue and I hope your brand/company is ready for it.

Are you making adjustments to your mobile game plan?  Have you had early success or failure? [Read more…]