Sunday Musings w/ Shore Branding – 7-6-14

Photo Credit: CBS Philadelphia

Photo Credit: CBS Philadelphia

Happy 4th of July weekend to those of you celebrating in the US and welcome back to another #SundayMusings where this week’s focus will be on wearables! Wearables are beginning to build traction with consumers, well beyond what I tend to consider the starting point of fitness programs and apps. Let’s take a look at some of the better write-ups I’ve found over the past few weeks that revolve around wearables.

#1 – Why Wearable Technology Matters in 2014 – via Likeable.com 

Premise: The wearables market is expected to double in 2014 to exceed $1.5 billion, according to Juniper Research. This presents new ways for brands to interact with consumers in varying ways. The author provides three reasons why wearables should be considered in your marketing plan moving forward.

Thoughts: Three very straightforward reasons are provided and I agree with all of them. First and foremost, to me at least, is the ability to get ahead of competition. There are a handful of major players in the space right now, but that’s it. Are you a brand struggling to turn around your archaic image? Looking for a way to become seen as a modern, innovative brand or company? You may want to consider how you can get involved in wearables.

One brand that comes to mind immediately is Radio Shack. You may remember their ad during the Super Bowl (below as well). The ad was intended to move the company’s image out of the 1980’s and into the present. Wearables might be a market worth diving into to try to continue moving the pendulum. [Read more…]

Sunday Musings w/ Shore Branding – 1-5-14

Happy New Year / 2014! (Photo credit: Pinterest User: GeekyGoddess626)

Happy New Year / 2014!
(Photo credit: Pinterest User: GeekyGoddess626)

Happy New Year / 2014 everyone!  I hope you have a great year ahead of you!  This year on ShoreBranding.com we’ll continue with the weekly #SundayMusings, will be putting together several more “Tips” articles, and putting more “Brands in Focus”.  Look for those in the coming days and weeks ahead.

For the first #SundayMusings of 2014, I have broken this up into two parts: reflecting on 2013 and looking forward to 2014.  Here are this week’s top branding and digital marketing stories:

#1 – AdWeek.com’s Top 10 Advertising Stories of 2013 – via AdWeek.com 

Premise: AdWeek put together a list of the most read stories from the site in 2013, with links to each in case you may have missed any of them.  The most read story of the year – Crest and Oral-B’s Halloween ad with the kids’ reactions (similar to the AT&T ads).

Thoughts: No surprise to see the Crest ad at or near the top of the list, along with stories from the Super Bowl, and AT&T’s ads from this past year with the children at the roundtable.  There are also several countdown articles within this countdown (most beloved brands, top ads) to take a look through as well.  There are several, fantastic advertising and branding stories in here.

What will you remember most from 2013?  I’m going to say the AT&T ads and the Geico ‘Hump Day’ ad. [Read more…]

Sunday Musings w/ Shore Branding – 6-16-13

Branding and Digital Marketing

Branding and Digital Marketing

 

Happy Father’s Day to the dads out there!  Once again, here are this week’s stories that caught my attention in branding and digital marketing in this week’s Sunday Musings w/ Shore Branding.

#1 – 7 Trailblazing Brands That Won By Being First – via blog.HubSpot.com 

Premise: The author takes a deeper look into the brands that defined or redefined their marketplace by being the first one to go in a unique direction.  From DeBeers changing the diamond industry to digital stalwarts like LinkedIn and Amazon, the article takes us back to the beginning for these companies and how they have become successful.

Thoughts: If you want to change the world, you have to think a little outside the box, right?  These companies have certainly done so over the course of time.  There are a number of intriguing examples listed in the article.  One that caught my eye was how Nintendo changed the video game market with their Wii console in 2006.  It is even more interesting to think about how archaic the Wii already seems to be in 2013 and how that market has evolved in such a short period of time, after being stagnant for so many years prior. [Read more…]