March’s “Pin of the Month” landed in our Inbox a few weeks ago. With a focus on branding through word of mouth advertising, the infographic above from Salesforce Canada’s blog provides quite a few staggering numbers in the power of word of mouth.
An overwhelming majority are influenced in the purchasing/buying behaviors by word of mouth advertising from others. Whether that is friends, family, and/or brand ambassadors, leveraging word of mouth advertising is critical for your brand. I was actually surprised that WOM was the “second best source of revenue according to US small businesses”. When I think of building small businesses, WOM is the first brand builder that comes to mind. Without word of mouth, small business owners will have an uphill battle in getting their business off the ground. [Read more…]