Pin of the Month – The ROI of Social Media

Infographic by Likeable Local, Likeable Media

Infographic by Likeable Local, Likeable Media

October’s “Pin of the Month” comes from one of, if not my favorite social media marketing companies out there, Likeable Local a division of Likeable Media.  Founded by Dave Kerpen, the company has taken giant steps forward over the past decade or so in social media marketing and its own, proprietary software and information.

Likeable’s infographic is a nice teaser into the power of social media and how it can improve your brand and help you achieve your goals.  In a straightforward manner, we see how WOM has changed over time, with social media making it easier to let your friends and family know that you would recommend a brand, business, etc.  Instead of that WOM spreading one person at a time, one post on social media is likely seen by dozens, if not hundreds of your friends and followers.  

The infographic quotes a few numbers from outside sources, saying a whopping 92% believe that WOM recommendations from friends and family are more believable vs. any form of advertising.  You wonder why companies are asking you to rate them across social media and online forums?

There are ways to invest in social media appropriately, including tracking how well your money spent is impacting your business.  If you have questions, concerns, or issues with your social media marketing and planning, do not hesitate to ask.  In building on the WOM aspects of our “Pin of the Month”, I would not hesitate to recommend Likeable / Likeable Local to you.  Give them a try and tell them I sent you!

What catches your attention in this month’s infographic?  Let us know in the comments below or drop me an email at john@shorebranding.com.  

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks!