Sunday Musings w/ Shore Branding – 11-8-15

Branding and Digital Marketing

Branding and Digital Marketing

As we head into and through the end of the year, there are a number of different branding efforts taking place.  This week’s #SundayMusings runs the gamut across a few of these holidays as brands have begun their year end marketing campaigns.  

#1 –  “Top hotel bonus points promotions for Thanksgiving week stays” via LoyaltyTraveler.com

Premise: Loyalty Traveler informs its readers of the best hotel travel deals for Thanksgiving week, one of the biggest travel weeks of the year in the US.  

Thoughts: Across all of the major hotel chains – Hilton, Marriott, IHG, etc. – you will be able to find the current promotions and deals in this article.  Depending on your loyalty across each, I’m sure you will be able to find something if you are considering traveling for the Thanksgiving holiday.

#2 – “REI Stores are Closing on Thanksgiving” via REI.com

Thoughts: No premise is needed here.  You have probably seen this announcement from REI, completely closing their stores on Black Friday.  Thank you! #SaveThanksgiving

Even better news … the retailer will be paying its employees as if it is a regular workday and have opted to turn this into a hashtag campaign – #OptOutside.  Well played REI!

#3 – “Why Hallmark is Ditching TV, and Sentimental Ads, for a Bit of Biting Humor this Holiday” via AdWeek.com

Premise: For the first time, Hallmark is abandoning TV advertising for its Keepsake holiday ads, going with an all digital approach.  There are a handful of ads on its microsite for the campaign and the company is using the #KeepsakeIt hashtag for the campaign.  

Thoughts: It pains me to write anything about Christmas here – ahead of Thanksgiving – but I did want to bring to your attention.  It is telling when a brand rich in tradition decides to completely abandon the TV and go all digital.  The times, they are a changin’ …

Tweet of the Week:

 

Self-serving?  Sure.  A good cause?  Absolutely!  Check out the SaveThanksgiving.net online food drive on Feeding America through the link in the tweet above.  Help others who are struggling to put a meal on the table.  Thank you!

Hope you enjoyed this week’s #SundayMusings!