Brands Winning on Periscope

What brand's are winning on Twitter's Periscope platform?  Periscope.tv

What brand’s are winning on Twitter’s Periscope platform? Periscope.tv

Twitter’s Periscope app is in its infancy stage but I would recommend you jump on board now while the iron is hot!  When Twitter released its quarterly earnings about a week and a half ago, the call was also a “scope” and shown live on the app.  It was then I realized it was time to write a little something more in depth on the app.

While I have not broadcast anything relevant on Periscope (yet … I want to make sure I can commit to it on a regular basis and right now, I can’t) I do check it out on a daily basis, check for who is doing what, and what brands are live on the platform.  I can not speak for Periscope’s main competitor, Meerkat, as I have never checked it out.  This write-up will focus solely on those brands winning on Periscope right now.

In fact, we’re going to start with several big name, national brands but I also want to give a shoutout to two people that are really doing a heck of a job on Periscope with their personal brands / branding as well.

Bolthouse Farms:

Bolthouse Farms just gets social right.  Every Thursday they hose a #ThirstyThursday scope and have bartenders creating drinks using their product.  Check this out next Thursday!

Honda: Honda teased and succeeded with their scope on the launch / unveiling of the 2016 Honda Accord on Periscope.  As mentioned in last weekend’s #SundayMusings, someone at Honda has really changed their culture as the company is clearly “getting it” now.

Zillow

I really liked what Zillow did from their home office in Seattle earlier this week.  Three employees sat in a conference room and each of them answered questions about the housing market from viewers and their respective markets.  A useful/productive way to engage with your audience and fans.

Doritos Even if Honda did get the Twitter tease from someone else – like Doritos (UK) did in June – I still appreciate the use of the platform.  Doritos is/was a very early adopter to Periscope, hosting a cross-platform #DoritosRoulette campaign across Twitter, Periscope, and Vine.  Well played Doritos, well played! In fact, this likely contributes to Doritos having a commanding lead in the Periscope game of earning hearts.  Despite having about 30% of the following of the next brand, Doritos has a significant advantage in earning hearts from its fans, with well over 600K to date.

Red Bull

The energy drink has ~40,000 fans on Periscope and has done a tremendous job broadcasting events … prior to their Lollapalooza campaign that took over their social media pages over the past few weeks.  It will be interesting to see how much time Red Bull puts into Periscope moving forward, as it feels somewhat competitive against their Red Bull TV.  An interesting storyline to follow for the next few weeks and months.

Personal Branding Winners

I wanted to also give a shoutout to two Scopers that are doing a great job on Periscope with their own personal brand – hyperlinks below connect to their respective Twitter pages:

  1. Scott Williams broadcasts frequently and has an open dialogue with viewers, along with providing tips on how to “do Periscope right”.  If you are looking to get started with the platform, follow Scott for a few days first.
  2. Dustin W. Stout has a broader focus for social media marketing but also broadcasts frequently and is very much worth the watch.  His broadcasts are very engaging.

Overall:

What do you like the most about Periscope (or Meerkat if that is your live streaming app of choice)?  What brands have caught your attention?  Let me and others know in the Comments below.  Thanks!

Sunday Musings w/ Shore Branding – 10-13-13

 

Branding and Digital Marketing

Branding and Digital Marketing

 

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week.  We are going to continue with the ‘Tweet of the Week’ that started last weekend.  We’re simply looking for a tweet from a brand or company worth a little extra discussion.

#1 – The World’s First Instagram Hotel Gets Rave Reviews – via ConvinceandConvert.com 

Premise: The 1888 Hotel in Sydney, Australia has re-branded itself through social media efforts.  There are flat screens in the lobby that stream Instagram photos with the hashtag “#1888Hotel”.  The hotel is also offering up free rooms to Instagram users that have over 10K followers and using their branded hashtag.

Thoughts: I found this to be one of the more creative ways to use Instagram that I’ve ever seen or read about.  This builds engagement and looks like it could/should also drive stronger loyalty.  Then, later on in the article, the writer points out that the 1888 Hotel doesn’t have an Instagram account.  #Fail.  I’m not sure how that happens or why they wouldn’t have an Instagram account, at the very least to re-share the photos that others are sharing, using it as part of the promotional efforts, having others vote on the monthly winner, etc.  We’ll see if they adapt the program over time to make it that much better. [Read more…]

Sunday Musings w/ Shore Branding – 5-26-13

 

Branding and Digital Marketing from The Shore

Photo Credit: CBS Philadelphia

Happy Memorial Day weekend!  Hope you are enjoying the holiday (if you are in the States)!  No rest at the shore, here are this week’s top stories in branding and digital marketing!

#1 – Kmart Strikes Again, Continues Building Clever Marketing Campaign – BobStanke.com

Premise: Kmart has built off of its creative, yet risky “Ship my pants” advertising with a new ad and catchphrase; “Big gas savings”.  The retailer has picked up some traction due to its edgy campaign and is looking to build off of it with a second campaign.

Thoughts: Kmart hasn’t been relevant in about 20 years in my opinion, so the fact that they are even still around is somewhat surprising.  I think this was a good risk to take for the retailer, perhaps showing a lighter side to the brand name and building some traction with a broader audience.  Bob put the two ads on this blog entry, so take a look at both of them if you haven’t seen them yet.  They are pretty humorous.  You may also notice that both ads have hashtags included in them, signaling that Kmart isn’t actually stuck in the 1980’s.

It will be interesting to see if or how this pays off a few months from now.  Will sales increase for the retailer?  Does this make you any more open to shopping at Kmart? [Read more…]