Sunday Musings w/ Shore Branding – 6-16-13

Branding and Digital Marketing

Branding and Digital Marketing

 

Happy Father’s Day to the dads out there!  Once again, here are this week’s stories that caught my attention in branding and digital marketing in this week’s Sunday Musings w/ Shore Branding.

#1 – 7 Trailblazing Brands That Won By Being First – via blog.HubSpot.com 

Premise: The author takes a deeper look into the brands that defined or redefined their marketplace by being the first one to go in a unique direction.  From DeBeers changing the diamond industry to digital stalwarts like LinkedIn and Amazon, the article takes us back to the beginning for these companies and how they have become successful.

Thoughts: If you want to change the world, you have to think a little outside the box, right?  These companies have certainly done so over the course of time.  There are a number of intriguing examples listed in the article.  One that caught my eye was how Nintendo changed the video game market with their Wii console in 2006.  It is even more interesting to think about how archaic the Wii already seems to be in 2013 and how that market has evolved in such a short period of time, after being stagnant for so many years prior. [Read more…]