Sunday Musings w/ Shore Branding – 11-23-14

Sunday Musings w/ Shore Branding - Thanksgiving Edition (Photo Credit: GlowRockport.wordpress.com)

Sunday Musings w/ Shore Branding – Thanksgiving Edition
(Photo Credit: GlowRockport.wordpress.com)

This week’s #SundayMusings is near and dear to our heart as we focus on the Thanksgiving holiday and Thanksgiving branding efforts made around the country.  For those that don’t already know, we have set up SaveThanksgiving.net in an effort to keep the holiday alive and with our respective friends and family; not at the mall and shopping for holiday sales.  That is what “Black Friday” and beyond is for.  Without going on any further of a tangent, here are the top stories that caught our eyes over the past couple of weeks related to Thanksgiving.

#1 – “How Your Favorite Thanksgiving Brands Got Their Names” – via mascola.com

Premise: Interested in learning how brands that are likely around your Thanksgiving table got their names?  The Mascola Group puts together a list of six brands that are commonly used for Thanksgiving meals and tells their story of how each came to be.

Thoughts: There aren’t any off the wall names or stories behind the names here among the six.  However, and it is potentially sad to admit this, I had no idea that Ore-Ida got its name being located in Oregon and next to Idaho (potatoes).  You really can learn something new every day. [Read more…]

Sunday Musings w/ Shore Branding – 2-16-14

 

Sunday Musings w/ Shore Branding - The Valentine's Day Edition! (Photo credit: blog.templatemonster.com)

Sunday Musings w/ Shore Branding – The Valentine’s Day Edition!
(Photo credit: blog.templatemonster.com)

Continuing our holiday spirit, this week’s #SundayMusings w/ Shore Branding has a Valentine’s Day twist to the top news in branding and digital marketing from the past week!

At the same time, I want to make a quick announcement and decision on the frequency of our #SundayMusings write-ups.  We’ll be moving to an every other week frequency moving forward due to several contributing factors.  What I would like to do is focus on a particular topic or storyline in each write-up.  This gives more time to come up with better stories that tie together under said umbrella.

#1 – How’s Your Brand’s Love Life – via Strategy-Business.com 

Premise: After reading “Romancing the Brand”, the author of the article was able to ask a few questions to the author of the book about how brands can build deeper, more meaningful relationships with brands.

Thoughts: Beyond being a Valentine’s Day-related write-up, this article caught my attention for two reasons.  First, it looks like there is another branding book to put in the queue.  Second, the Radio Shack Super Bowl ad was used as an example of brand authenticity in its communication to consumers.  [Read more…]

Super Bowl Ad Review 2014

This past weekend’s Super Bowl was the most watched event in television history, with over 112 million viewers tuning in!  With the growing popularity of the NFL and a match-up of the two #1 seeds, there was a lot of talk about how good of a match-up it would be.  Well, the game itself didn’t pan out (for the Broncos at least), but the viewership numbers certainly eased the minds of the marketing teams that spent a good penny to advertise during the game.

Here are my personal favorites from the game, with a few comments for each, along with a few additional ads towards the end – two that I didn’t like and two that caught my attention well before kickoff of the Super Bowl. [Read more…]