Continuing our holiday spirit, this week’s #SundayMusings w/ Shore Branding has a Valentine’s Day twist to the top news in branding and digital marketing from the past week!
At the same time, I want to make a quick announcement and decision on the frequency of our #SundayMusings write-ups. We’ll be moving to an every other week frequency moving forward due to several contributing factors. What I would like to do is focus on a particular topic or storyline in each write-up. This gives more time to come up with better stories that tie together under said umbrella.
#1 – “How’s Your Brand’s Love Life” – via Strategy-Business.com
Premise: After reading “Romancing the Brand”, the author of the article was able to ask a few questions to the author of the book about how brands can build deeper, more meaningful relationships with brands.
Thoughts: Beyond being a Valentine’s Day-related write-up, this article caught my attention for two reasons. First, it looks like there is another branding book to put in the queue. Second, the Radio Shack Super Bowl ad was used as an example of brand authenticity in its communication to consumers. [Read more…]