Pin of the Month – Brands Insuring Celebrity Bodies

Infographic by MyBreast.org

Infographic by MyBreast.org

September’s “Pin of the Month” found its way into my Inbox a few weeks ago and I felt like I had to use it.  It is too good and too unique not to for brand and branding related purposes.  Kudos to MyBreast.org for putting this one together.  

You were wondering what brands pony up insurance money for their celebrity endorsements, weren’t you?  This feeds somewhat off of last weekend’s #SundayMusings albeit there was a sole focus on athlete-celebrity endorsement.  

From head to toe (or foot …) brands are insuring celebrity body parts to help with the PR behind their campaigns.  Honestly, nothing surprises me anymore when it comes to celebrities and the whacky behaviors that they can get away with, so this infographic didn’t even phase me when reading what brands were doing and for how much they were insuring celebrity body parts for.  

The PR spin machines have been working wonders for years across CPG/household products and food chains.  

Which brands caught my uninsured eyes here?

  • Head & Shoulders and P&G have worked with Troy Polamalu for years so it isn’t surprising to see them insure his long locks.  
  • Sports marketing enthusiast and pizza maker Papa John’s has his hands insured because … well, naturally …
  • Gillette/Venus sponsoring a $1 billion insurance policy on Mariah Carey’s legs is probably the most eye popping.  I can actually envision Carey flipping out at the negotiation in her crazy voice saying “I demand … one billion dollars” …

OneBillionDollars Dr Evil

What brands catch your attention in the infographic above?  Let us know in the comments below or drop me an email at john@shorebranding.com.  

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks!

 

Sunday Musings w/ Shore Branding – 2-15-15

Sunday Musings w/ Shore Branding - The Super Bowl Edition! (Photo credit: MixedNutsAndLove.deviantart.com)

Sunday Musings w/ Shore Branding – A look into NFL branding
(Photo credit: MixedNutsAndLove.deviantart.com)

This weekend’s #SundayMusings will focus on the NFL and NFL branding.  While the league has clearly become America’s favorite sport with millions watching every weekend, it certainly doesn’t have its warts.  The league can’t seem to stay out of the news in a negative way as well.  Check ESPN’s NFL page at any point and you are likely to see at least one headline of a legal issue.

The 2014 season started off with the Ray Rice domestic abuse incident and Adrian Peterson’s child abuse case, then finished with “DeflateGate”.  Commissioner Roger Goodell stumbled and bumbled all the way through both, leading to more terrible PR for the league.

Within hours of the season ending in Super Bowl XLIX, the NFL found itself with more controversy.  Cleveland Browns QB Johnny Manziel checked himself into rehab and his star WR was busted once again and suspended for all of the 2015 NFL season.  None of this is good news but the NFL will survive.

Typically in #SundayMusings we look for stories within the past week or two to discuss.  However, we’re going a little further back this week and looking at various articles that have been written about the NFL’s branding and how/where the league stands to benefit.

#1 – “The NFL Brand – Discuss” – via Forbes.com

Premise: With several of the stories listed above hot in the news, the author conducts a ‘roundtable’ discussion on the NFL brand with several strong minds in the marketing and advertising space.

Thoughts: Excellent reference to the NFL as “The Teflon Brand” as no matter what the issue has been, the NFL has moved past it and gotten stronger in the ratings.  There are a lot of good ideas and thoughts in this piece and is worth the read, particularly behind the last question/thought, “can a brand be too strong, too powerful?” [Read more…]

ShoreBranding.com Book Review – “Brandscaping” by Andrew Davis

 

Andrew Davis' "Brandscaping" (Photo credit: Amazon.com)

Andrew Davis’ “Brandscaping”
(Photo credit: Amazon.com)

Two of the first few blog entries we put together on here on Shore Branding were book reviews for my favorite six books revolving around branding and digital marketing over time.  While two others have been read this past year, neither were as enjoyable as Andrew Davis’ “Brandscaping”, so I thought it was appropriate to put together a review of the book.

For convenience, here are the write-ups from my top six books – Part 1 and Part 2.  I have to say that I would put “Brandscaping: Unleashing the Power of Brand Partnerships” in the top three.  (Apologies to Mitch Joel…)

Brief Summary: [Read more…]

Sunday Musings w/ Shore Branding – 12-8-13

 

Branding and Digital Marketing

Branding and Digital Marketing

Here we go with another edition of Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  This week’s stories include news on Movember and two stories apiece on brand extensions and loyalty. [Read more…]

Sunday Musings w/ Shore Branding – 9-15-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding!  The following are this past week’s top stories in branding and digital marketing that caught our attention.

#1 – Twitter Files for IPO – via AllThingsD.com 

Premise: Twitter announced that the company will finally go public with an IPO later this year.  They have filed a “confidential” S-1 report thanks to new rules from the JOBS act, so potential investors won’t see all of the revenue numbers and expenses for some time.  Twitter has made several hires recently that highly suggested this announcement was coming.

Thoughts: Well, it is about time!  While this likely means more advertising can be expected on the site itself, I’m interested to see how the stock market reacts when Twitter begins trading.  If you have followed this site for the past six months or so, you know that we are heavy supporters of Twitter and how it has, literally, changed news reporting around the world.

Will you be investing in Twitter? [Read more…]

Sunday Musings w/ Shore Branding – 9-8-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding!  The following are this past week’s top stories in branding and digital marketing that caught our attention.

#1 – Google’s ‘Android KitKat Will Appear on 50 Million Candy Bars – via AdWeek.com 

Premise: Google’s next operating system has changed its name from Key Lime Pie (rumored at least) to KitKat, the very popular chocolate candy.  Hershey, who distributes the candy in the US (but not outside of the US, as that is handled by Nestle) announced the partnership with Google, in a publicity-focused, co-branding effort.

Kit Kat bars will have an Android logo on them in stores soon as part of the PR campaign.  Google will be running promotional efforts and giveaways for Nexus 7 tablets, Google Play gift cards, and Kit Kat candy.

Thoughts: The relationship forged here is brilliant from both sides of the fence.  Google will put its Android logo on one of the more popular chocolates on shelf and likely help its appeal among younger potential consumers.  Kit Kat gets the free PR from being involved with Google, who you know is going to market the launch of their new OS heavily. [Read more…]

Sunday Musings w/ Shore Branding – 7-28-13

Branding and Digital Marketing

Branding and Digital Marketing

Here are this week’s Sunday Musings, the top stories in branding and digital marketing that caught our eye.  The fifth ‘story’ is simply a combination of a number of news items released at Google’s conference on Thursday this past week.  Hope you enjoy!

#1 – Chipotle Faked Its Twitter Hack – via Mashable.com 

Premise: Last Sunday, it looked like Chipotle’s Twitter handle was hacked.  It turns out that this was not the case and simply a PR stunt to help celebrate the company’s 20th anniversary and kickoff a promotional campaign.  Chipotle isn’t the first, and likely won’t be the last, to fake being hacked.

Thoughts: It is hard to argue with the “success” of this fake hacking, given the amount of buzz and increased exposure Chipotle received last Sunday.  However, it still doesn’t sit right with me for some reason.  This is something that really can’t (or shouldn’t) be done again on the feed.  You can certainly see the rationale of why Chipotle and others would consider something like this however. [Read more…]