Pin of the Month – Periscope Tips

Pin of the Month - Periscope Tips from JenLehner.com

Pin of the Month – Periscope Tips from JenLehner.com

We continue on with our unannounced “Periscope Month” here in August, with our “Pin of the Month” focusing on more Periscope tips.  After diving into Brands Winning on Periscope and last weekend’s #SundayMusings, here is a look at several more tips from JenLehner.com.

As mentioned in last weekend’s write-up, we’re going to see tips-related articles continue to pop up and continue to morph as Twitter’s livestreaming app continues to evolve itself.  In fact, the last update for Android’s Periscope app less than two weeks ago made some dramatic changes in how to find live broadcasts – allowing you to choose from a world map for where you are looking to view “scopes” from.  

The first tip actually caught my attention as I had yet to hear or read that from elsewhere – I very easily could have missed it though.  Jen makes a great point though, you don’t want to ruin your broadcast with an incoming call.  

Using hashtags and emojis have become the early rage when creating titles for your scope.  The former to help in search, the latter in grabbing the attention from those perusing the list of scopes that have been or are currently airing.  

To the 4th point here, don’t forget to save your scopes!  

What other tips would you consider adding to this list?  What is working for you on Periscope, and what isn’t?  Let us know in the comments below or drop me an email at john@shorebranding.com.  

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  

If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks!

Sunday Musings w/ Shore Branding – 7-19-15

A mobile #SundayMusings w/ Shore Branding! (Photo credit: ZDNet.com)

A mobile #SundayMusings w/ Shore Branding!
(Photo credit: ZDNet.com)

Welcome back for another #SundayMusings with Shore Branding!  This week’s discussion and links all circle around the world of mobile and mobile advertising.  Here are the top stories that have caught my eye over the past few weeks.

#1 – “Televisions Are No Longer the Screen of Choice for Kids” – via AdAge.com

Premise: A recent report from Miner & Co. Studio finds that more than half of parents surveyed said their children preferred to watch video on a mobile device (tablet or phone) over the television.  The impact of this is yet to be seen as these devices become more and more prominent in US households.  However, it is having an impact on TV ratings, specifically kids stations.

Thoughts: So the study itself didn’t surprise me, but the stories from the research irked me.  There is very little that is more annoying than going out to dinner and seeing a family with their heads down all paying attention to their own device.  Equally annoying is when a parent sits down with their kids and immediately hands the child a device.  STOP IT!

Here is the video linked to in the article above from the study.  I couldn’t even get all the way through it without having to walk away.

#2 – “Top 10 mobile advertising campaigns of Q2” via MobileMarketer.com

Premise: The author / site puts together a quarterly list of the top mobile advertising campaigns and with the recent launch of the Apple Watch, there was a lot to choose from over Q2’15.

Thoughts: The news that caught my attention first was the use of the Cinematic Pin offering from Pinterest.  Several brands have pushed forward with the platforms latest ad-related (and revenue driving) technique, including Virgin America and Gymboree.

One additional piece of feedback though … too many stories centered around “selfies” made the list.  Of course, one story would have been too many …

#3 – “9 Mobile Marketing Stats That Will Make You Look Smarter On Twitter” via unbounce.com

Premise: Unbounce breaks down a number of key stats and numbers illustrating the size and growth of mobile marketing over the years.  Whether it is the growing number of users, the amount of time spent on mobile devices, or the amount of money spent on mobile advertising, there is no denying the exponential growth of mobile.  Finally, when talking mobile in 2015, you can’t leave out the growing push towards mobile video.

Thoughts: Beyond the stats and numbers here, if you just followed Twitter’s business over the past five years, you would understand how to stay on top of recent mobile trends.  You started with Twitter and micro-blogging (I hate that word/phrase) and then pivoted into micro-videos (i.e. Vine) and are now moving towards livestreaming via mobile devices (i.e. Periscope).

Brands and companies that stay with these on-going shifts in behavior and consumption have a leg up on more than their fair share of competitors.

#4 – “Samsung Galaxy Tab S2 the next thinnest tablet in the world with 8-inch Super AMOLED screen display, other montster specs” via vcpost.com

Premise: While a release date remains unofficial, it is expected that Samsung will soon announce the release date of their latest tab – the Galaxy Tab S2.  Specs for the devices are starting to float around the internet (as evidenced in the link above).  The device will run on Android’s Lollipop OS and have a microSD slot for extra storage and as always, is compared to the latest iPad devices.

Thoughts: Why is this in today’s #SundayMusings you ask?  Simple … I need a new tablet and this is 99.9% likely to be the tablet that I purchase in the near future.  As you may have seen me complain about on Twitter, my 2012 Nexus 7 is dead thanks to “upgrading” to Lollipop and has become worthless.  I refuse to buy the Nexus 9 due to the lack of additional storage available on it.  The cost doesn’t help the N9’s cause, particularly with being limited to the internal storage provided.

What tablet are you currently using and would you recommend it?  Let me know, I would love to do some comparative shopping.

Tweet of the Week:

While I don’t think there is any earth shattering news among these five mobile trends, it is good to refresh the memory and to ensure you are keeping an eye on what the latest and greatest is … not that this won’t change three or six months from now.  The biggest takeaway among the tips for me is the mention of content marketing via mobile and to keep an eye in this area.  (I’ll ignore the oversight of referencing Periscope and Meerkat.)

That wraps up another #SundayMusings!  What has caught your eye in mobile over the past few weeks?

Enjoy what remains of your weekend and the week ahead!

 

Pin of the Month – Sterling Cooper / Mad Men

Infographic by Unmetric

Infographic by Unmetric

The good folks over at Unmetric are at it again in our July “Pin of the Month”.  We have used several infographics from Unmetric since launching our “Pin of the Month” feature.  Earlier this year, one of the more acclaimed shows in my memory, Mad Men, came to an end.  The infographic above takes a look at the accounts that the Sterling Cooper agency held during the seven seasons of Mad Men on AMC.

Overall, 83 accounts were portrayed on the show with only 10% of them being fake brands.  While another 12 have gone out of business, it is pretty cool to see that 64 of the brands referenced on the show are still around today.

From here, the infographic takes us down a path of breaking out the brands by category and then dives into how 37 of the brands are currently on and leveraging Twitter specifically.  This goes to show you that when you cross one of the better TV shows in recent years with the Twitter platform, you have my attention!

My favorite part of the infographic is where it dives into the engagement that these brands are creating on Twitter.  Bacardi and Heinz are the most engaging brands among Sterling Cooper’s clients, followed closely by Gorton’s Seafood – definitely a surprise number three to me, particularly with “only” ~7,500 followers on Twitter.

The other piece that caught my eye is the rank order of the types of content that is/was most engaging on Twitter.  I’m not too surprised that “Brand News” would be at the top, but second on the list is “Campaign” tweets … I’m assuming that these are Twitter ad campaign tweets and these numbers suggest the power behind advertising on Twitter.  This is largely superior to “Events” and “Contests” across the brands examined and somewhat surprising – it might be interesting to overlay this with spend levels to put a bit more context on the results.

So what caught your eye in this month’s “Pin of the Month”?  Did you watch Mad Men?  When these brands came up in the show, what were your thoughts?  Let me know in the comments below or drop me an email at john@shorebranding.com.

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.

If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks!

Sunday Musings w/ Shore Branding – 7-5-15

Photo Credit: CBS Philadelphia

Photo Credit: CBS Philadelphia

 

Happy Fourth of July weekend to those of you in the US!  Hope your holiday weekend has been … exactly whatever it is you were looking for.

Building off of June’s “Pin of the Month”, this week’s #SundayMusings is dedicated to small businesses and small business branding.  The following stories caught my eye over the past few weeks.  If you own or work for a small business and you have recently updated your branding or turned up the notch, let me know as I’m happy to pass this along to readers and visitors.

#1 – “5 Digital Marketing Rules Every Small Business Needs to Know” – via Business2Community.com

Premise: Now is as good of a time as any to take a look at how you are promoting your small business, whether that be through paid advertising, social, and/or digital marketing.  Focusing on the last aspect, the author puts together five easy to follow steps on how to drive the results you want to achieve.

Thoughts: The steps here caught my attention because I am currently in the process of doing a few of these right now.  The first rule, “Freshen up”, is essentially what I am looking to do with your input in our satisfaction survey (please do fill this in if you have 2-3 minutes … and since you are reading this week’s #SundayMusings, I know you do …).

I am also a firm believer in #2 and #3 in this write-up.  Consistency matters, but so does your overall time and effort.  You’ll also find two solid recommendations for your advertising efforts in the write-up above.

#2 – “Utilize Local Resources to Increase Your Brand Awareness” via TimothyBrand.com

Premise: The author provides a real-life example of leveraging Meetup.com to build his network in his new hometown … leading to the crux of the write-up, networking with local businesses and other business owners is a great way to build your brand and learn on the fly from others at the same time.

Thoughts: Another article near and dear to me right now.  We are in the process of joining a local church and beyond this, I have had a desire to simply be ‘more involved’ in the local community in recent weeks and months.  That continues to be a work in progress and finding the right groups.  If you have any recommendations, I would love to hear them.

#3 – “How to Be A Successful Entrepreneur At Tradeshows” via PurpleMoonCreative.com

Premise: Tradeshows are a great way to promote your business.  However, you have to be wise in selecting the right ones to attend and your message and booth need to be on point.  The author provides six simple steps to adhere to when attending tradeshows in order to get the most out of them.

Thoughts: While it may seem obvious, tradeshows almost never go off as smoothly as you would think and these tips are very rarely executed against in their entirety.  The tips for ‘streamlining your message’ and ‘having a takeaway’ are the two that I would agree with as being the most important.

I did like the thought behind visiting other booths if you have the time.  I would say, make the time.  What other tips do you have for tradeshows that have either worked for you or you have really enjoyed from others?

#4 – “What To Include On Your Small Business Website” via JillCeleste.com

Premise: Eight tips for your small business branding efforts on your website – which Jill states is or should be the main hub of your business.

Thoughts: Essentially, this is a nice reminder and snapshot of what your business needs to be communicating to prospects and customers.  These tips largely are there to build engagement and illustrate your expertise, while also making it easy for visitors to find out more about you on the site itself and across social media platforms.

Two quick thoughts from this list:

  • Small businesses absolutely should have a blog
  • The “As seen in” tip is definitely a nice to have, with the example image provided in the story being a little over the top

Tweet of the Week:

More tips on small business branding via infographic on Pinterest!  Somewhat related, it would be nice to have Twitter and Pinterest cut some type of deal where the pins that are shared can be seen directly on Twitter via expanding the tweet itself.

Hope you enjoyed our small business branding #SundayMusings!  Have a great Sunday and week ahead!

 

Brand in Focus – the NBA

The NBA logo, aka Jerry West via the NBA’s Twitter page

The NBA logo, aka Jerry West via the NBA’s Twitter page

With the NBA Draft this past Thursday night and my Minnesota Timberwolves owning the first pick of the draft (Karl-Anthony Towns), this feels like the right time to put NBA branding in focus!  The NBA’s branding efforts across social media have driven a nice niche for the sport, most specifically on Twitter and Vine.  Let’s dive right into it and start with the NBA’s own web site.

NBA.com ... please clean this up

NBA.com … please clean this up

For a company that does well for itself on social media, I don’t understand why the NBA’s web site always feels so cluttered and confusing.  The screenshot above was taken less than two days ahead of the NBA Draft and it is just a mess.  You have ads on the sides – which drives me bonkers across the web – and not enough focus on the one event that is in the immediate future.  I’ll save you the trouble of what scrolling down on NBA.com looks like – links everywhere, columns and rows that don’t blend nicely.

The one other item that I noticed is that the NBA has the Facebook, Twitter, and Google+ counts on the top of their page, but to find all of their social media pages, you have to drag your mouse over the “More” link towards the top right and a pop up of social media sites is provided there.

Let’s move on … quickly … to where the NBA is doing solid work and driving real engagement with its fans.

Twitter:

With 15.5 million followers on Twitter, the NBA is doing a tremendous job of promoting its brand on the network.  The NBA passes along news from around the league, RT’s pertinent information from team pages, NBA players, and finally, sister Twitter feeds that have been set up over the time – @NBAHistory, @NBADraft, @NBATV and more.  A generic search on Twitter for “NBA” gave me a compilation of all of these elements:

NBA on Twitter

The league has truly embraced Twitter and has somewhat “forced” its TV partners to follow suit.  My personal Twitter feed is full of NBA news and notes from around the league no matter what time of day or night it is.  The NBA received 100’s of RT’s and Favorites when it posts its own content and is directing followers to many other pages as well with its RT efforts.

The efforts by the league’s Twitter team has also done a fine job of carrying over engagement with fans on Twitter’s Vine platform …

Vine:

With 1.1+ million followers on Vine, the NBA is blowing other US professional sports leagues out of the water on the micro-video network.  I don’t think anyone can argue that the NFL is the #1 professional sport in the US right now and they only have 350K+ followers, while MLB has over 330K.  Essentially, the NBA has three times as many followers on Vine vs. the two leading professional sports here in the US.

Need more proof on the NBA’s branding efforts on Vine, well, I actually wrote about this a few months ago – click here.

Facebook:

27 million plus fans have Liked the NBA’s Facebook page and the engagement coming from these fans is immense.  While I see a lot of duplicative effort and cross-posting between Twitter and Facebook, the NBA typically receives thousands of likes and hundreds of shares on each Facebook post.  Note that this isn’t a once a day posting either, there are a handful of posts typically coming on a daily basis from the league to their fans.

I did notice one area of improvement to recommend … it looks like the page owner’s gave up on the milestone dates after 2011 per the screenshot below.  Please, fill this in!  I truly enjoy the history lesson that brands provide when they fill this in and maintain it adequately.  The NBA does a nice job of referencing championship teams in the timeline, but also major milestones in league history.

NBA on Facebook

Instagram:

While winning on the three prior social networks referenced above, the NBA seems to have some work to do if it is going to maintain a presence on Instagram.  With the deep following on Facebook, it would make a lot of sense for the league to consider going deeper on Instagram over its time and energy on Pinterest (see below).

The NBA has 8+ million followers on Instagram and the landing page screams “Help!”.  I’m not a big fan of how bland the landing page here is.  I have really enjoyed seeing brands create a banner that rotates images on the landing page and what you see below is a pretty basic, white landing page.

NBA on Instagram

That said, the NBA is clearly embracing the video features on Instagram, uploading a number of videos for the NBA Draft throughout the days prior, as well as snippets from the NBA Finals that just wrapped up a few weeks ago.

While I believe the league’s page could be cleaned up a bit, you can’t argue with the results, as most uploads are receiving hundreds of thousands of likes and hundreds of comments.

Pinterest:

Relative to other social media platforms, the NBA ‘struggles’ to build a highly engaged audience on Pinterest.  The league has slightly over 13K followers on the platform, well behind its other pages and networks.

However, I do like what the league has done on Pinterest and it might be better suited taking this style and approach over to Instagram.  If the NBA were to take the “off the court” approach that it uses on various boards and board covers on Pinterest over to Instagram, I think it could be a real winning formula.

NBA on Pinterest

Overall Summary:

The NBA is clearly doing a lot of good across social media.  However, there are a few, small tweaks worth considering in their digital marketing efforts to help build a strong brand image with (potential) fans.

Positives:

  • They have really built a nice niche on Vine
  • Consistent content is being sent to their followers on a daily basis
  • Driving engagement with fans through the use of images and video

Improvement Areas:

  • Pay attention to the details and nuances of each page – for example, keeping the milestones up to date on Twitter
  • Leverage its Pinterest approach on Instagram and maybe even consider dropping Pinterest given how far behind the NBA’s following is relative to Instagram

What are your favorite and least favorite parts of the NBA’s social media efforts?  Where would you like to see the NBA make improvements?  Let us know in the Comments section below.

 

Pin of the Month – Small Business Branding

Small Business Branding infographic by TailorBrands.com

Small Business Branding infographic by TailorBrands.com

June’s “Pin of the Month” comes to us from TailorBrands.com and takes a look at branding, specifically among small businesses.  What trends are happening right now in small business branding and where do I expect them to go from here?  Let’s dive in …

Looking at the four main sections of the infographic, I find half of the findings to be pretty surprising.

Right off the bat, I was caught a little off-guard at the first section of the infographic in that the majority say they prefer “stories over statements”.  While it might be great to have the full story or know/learn the story after an initial engagement with a brand, the attention span of today’s consumer isn’t going to take the time read a full page of text to get the crux of what your small business is and the benefits it provides over competition.  Get the to point, very quickly.

This segues nicely into the second point – that small businesses keep their brand names to one or two words the vast majority of the time – almost 90%.  If that would only translate over to the first point here.

The second surprise, to me at least, is that only 1% say they want to be a “big brand” in the future.  This feels counter-intuitive, unless “inspired” is or was too misleading of a word.  Who doesn’t want their business to grow to the size of a Nike, Apple, etc.?  Maybe they want to keep their small business feel while growing revenue?  What are your thoughts on this one?

The other piece that didn’t surprise me is that the color blue has become the most popular color for brands to use, replacing black.  Rounding out the top five is the color orange, which probably stands out more than any other among the top ten.

What catches your eye in this month’s “Pin of the Month”?  Let me know in the comments below or drop me an email at john@shorebranding.com.

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let us know.  Thanks!

Pin of the Month – The Modern Mobile Travelers

Infographic by Usablenet.com

Infographic by Usablenet.com

Building off of last weekend’s #SundayMusings, our “Pin of the Month” for May dives in on mobile, specifically the mobile traveler.  This month’s infographic coincides with a free ebook from Usablnet.com.  With an interest in mobile and a desire to always be traveling, this one was right up my alley.

The infographic takes a look at the mobile traveler and provides input and feedback as to how brands can better connect with them.  I particularly enjoy how each section of the infographic itself is followed by an insight blurb to put all of the pieces together for you.

After the demographic and background information, we get to the meat and potatoes of who the mobile traveler is and their respective behaviors.  This includes the very obvious differences across generations / age groups.

There were, however, two items that surprised me a little bit (read: I don’t fit the mold here):

  1. Consumers are consistently more likely to book travel on mobile web vs. a specific app.
  2. Approximately half of mobile travelers say they are influenced by loyalty programs.  I would have thought this would be much higher.

How are you using mobile when considering or booking travel?  Are you a multiple device researcher/planner and purchaser?  Does anything catch your eye in the statistics here like they did for me?  Let us know in the comments below or drop me an email at john@shorebranding.com.

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let us know.  Thanks!

 

Updated Pinterest Tips – 2015

Updated Pinterest Tips for 2015 via ShoreBranding.com

Updated Pinterest Tips for 2015 via ShoreBranding.com

Pinterest continues to grow in popularity and I thought it would be a good idea to build off of our original Pinterest Tips article given all of the new features, updates, etc. that have been rolled out since the write-up a little over a year ago.  Those tips still ring true when thinking about leveraging the network for your brand/company, so I’m not going to spend much time rehashing those recommendations.  (As a reminder, if you are already on the network, please leverage your readily available Pinterest Analytics.)

We’ll start with one of the latest features from Pinterest:

Leverage the new “Save button” within your browser [Read more…]

Sunday Musings w/ Shore Branding – 4-26-15

Sunday Musings w/ Shore Branding focusing on LinkedIn (Photo credit: PowerFormula.net)

Sunday Musings w/ Shore Branding focusing on Pinterest (Photo credit: PowerFormula.net)

Our #SundayMusings continues “Pinterest Month” here on Shore Branding with a look at a handful of news and stories regarding the platform, how to leverage it, and what businesses can do to maximize their efforts.  Building off of last weekend’s “Pin of the Month”, here are the top stories from around the web that related to Pinterest and caught my eye.

#1 – “Pinterest Marketing: Your Complete Guide to Success” – via socialmediaexaminer.com

Premise: A collection of articles from around the web on how to market yourself / your business on Pinterest, as well as a resource for tips and recommendations for the site.

Thoughts: Our first article actually links to a number of articles and I thought this would be a good starting point to cover just about all different bases on Pinterest, Pinterest marketing, etc.  This includes an entire sub-section of articles devoted to Pinterest Analytics, a fantastic way to track your efforts and gauge success on the site.

The article also contains links regarding Pinterest advertising and promotional recommendations to help build your presence / network on the platform. [Read more…]

Pin of the Month – The Most Pinteresting Brands

April's "Pin of the Month" - Infographic by Unmetric.com

April’s “Pin of the Month” – Infographic by Unmetric.com

Over the next couple of weeks we are going to be focusing on Pinterest.  That starts this weekend with our April “Pin of the Month” from Unmetric – “The Most Pinteresting Brands” infographic.  We have actually used infographics from Unmetric in the past for our “Pin of the Month” but they keep producing some of the best infographics out there.

The top of the infographic says it all – a look across Unmetric’s database of 1,500 brands’ Pinterest pages.  Here are a few items that caught my attention from the infographic above. [Read more…]