After reviewing several infographics in the final cut around May’s holidays (Cinco de Mayo and Mother’s Day) we’ve decided that May’s Pin of the Month will go in a completely different direction. I found this Disney infographic over the past weekend and thought it laid out their branding empire pretty nicely.
If you want to see a perfect example of branding across age groups, there is no need to look any further than Walt Disney Co. The infographic compiles all of the companies under the Disney umbrella across the Mickey Mouse figure at the top. Amazing how many holdings the company possesses. Then take a look at just the color coded entities under Disney – Marvel, ESPN, ABC, The Muppets, LucasFilm, and Pixar. Wow!
From there, you can follow the color coding down and across age groups to see how and where a Disney entity is likely to engage with you. Your entire life will be covered by one or more Disney-led companies. For the youngsters you have Pixar and The Muppets (and of course, Disney itself). You can throw some of the older age ranges into The Muppets as well, given their appeal. If you need any proof or evidence, check out their YouTube page. There is likely something on there that you will all enjoy / get a laugh out of.
From there you likely start to get into Marvel (comics or movies) and/or LucasFilm (Star Wars anyone?) productions. Beyond those and as you get older, you are more than likely going to dive into ABC/ESPN. While I am extremely critical of what ESPN is doing to sports news and broadcasting, they have created quite the empire for Disney.
The entire umbrella is really impressive when looking at it from this 30,000 feet above view. The continuous ability for Disney to brand and re-brand itself towards folks of, literally, all age groups is eye opening.
What are your thoughts on this infographic on Disney? Has it ever crossed your mind that this company will be with you throughout every stage of your life?
As a reminder, each month we’ll be posting one of the better infographics, pictures, etc. from our Pinterest page as a blog entry and (over-) analyze it.