Welcome back for another #SundayMusings with Shore Branding! This week’s discussion and links all circle around the world of mobile and mobile advertising. Here are the top stories that have caught my eye over the past few weeks.
#1 – “Televisions Are No Longer the Screen of Choice for Kids” – via AdAge.com
Premise: A recent report from Miner & Co. Studio finds that more than half of parents surveyed said their children preferred to watch video on a mobile device (tablet or phone) over the television. The impact of this is yet to be seen as these devices become more and more prominent in US households. However, it is having an impact on TV ratings, specifically kids stations.
Thoughts: So the study itself didn’t surprise me, but the stories from the research irked me. There is very little that is more annoying than going out to dinner and seeing a family with their heads down all paying attention to their own device. Equally annoying is when a parent sits down with their kids and immediately hands the child a device. STOP IT!
Here is the video linked to in the article above from the study. I couldn’t even get all the way through it without having to walk away.
#2 – “Top 10 mobile advertising campaigns of Q2” via MobileMarketer.com
Premise: The author / site puts together a quarterly list of the top mobile advertising campaigns and with the recent launch of the Apple Watch, there was a lot to choose from over Q2’15.
Thoughts: The news that caught my attention first was the use of the Cinematic Pin offering from Pinterest. Several brands have pushed forward with the platforms latest ad-related (and revenue driving) technique, including Virgin America and Gymboree.
One additional piece of feedback though … too many stories centered around “selfies” made the list. Of course, one story would have been too many …
#3 – “9 Mobile Marketing Stats That Will Make You Look Smarter On Twitter” via unbounce.com
Premise: Unbounce breaks down a number of key stats and numbers illustrating the size and growth of mobile marketing over the years. Whether it is the growing number of users, the amount of time spent on mobile devices, or the amount of money spent on mobile advertising, there is no denying the exponential growth of mobile. Finally, when talking mobile in 2015, you can’t leave out the growing push towards mobile video.
Thoughts: Beyond the stats and numbers here, if you just followed Twitter’s business over the past five years, you would understand how to stay on top of recent mobile trends. You started with Twitter and micro-blogging (I hate that word/phrase) and then pivoted into micro-videos (i.e. Vine) and are now moving towards livestreaming via mobile devices (i.e. Periscope).
Brands and companies that stay with these on-going shifts in behavior and consumption have a leg up on more than their fair share of competitors.
Premise: While a release date remains unofficial, it is expected that Samsung will soon announce the release date of their latest tab – the Galaxy Tab S2. Specs for the devices are starting to float around the internet (as evidenced in the link above). The device will run on Android’s Lollipop OS and have a microSD slot for extra storage and as always, is compared to the latest iPad devices.
Thoughts: Why is this in today’s #SundayMusings you ask? Simple … I need a new tablet and this is 99.9% likely to be the tablet that I purchase in the near future. As you may have seen me complain about on Twitter, my 2012 Nexus 7 is dead thanks to “upgrading” to Lollipop and has become worthless. I refuse to buy the Nexus 9 due to the lack of additional storage available on it. The cost doesn’t help the N9’s cause, particularly with being limited to the internal storage provided.
What tablet are you currently using and would you recommend it? Let me know, I would love to do some comparative shopping.
Tweet of the Week:
— Kurt Lohmann (@kurtlohmann) July 11, 2015
While I don’t think there is any earth shattering news among these five mobile trends, it is good to refresh the memory and to ensure you are keeping an eye on what the latest and greatest is … not that this won’t change three or six months from now. The biggest takeaway among the tips for me is the mention of content marketing via mobile and to keep an eye in this area. (I’ll ignore the oversight of referencing Periscope and Meerkat.)
That wraps up another #SundayMusings! What has caught your eye in mobile over the past few weeks?
Enjoy what remains of your weekend and the week ahead!