Our December “Pin of the Month” gets back to our roots of branding and provides the background for thirty five, highly recognizable brand names. The “Pin of the Month” comes from a write-up on AdWeek and was created by 7Brands Inc which brought in information from a handful of sources on where brand names originated from.
There are a few here that caught my eye as “interesting to know/learn”, a few lame stories, and a few that seem pretty funny more than anything else. The first thing that caught my eye during the first read through on the infographic was how many rely on translations from Latin, German, and other languages.
- I had no idea that Pez came from the German equivalent to “peppermint” and that the candy was originally just in that flavor.
- Durex was just something easy to say and remember, I had no idea it actually stood for something – Durable, Reliable, Excellence. (Makes sense …)
- Toyota definitively needed to tweak its name so that it didn’t translate to “fertile rice paddies”.
- It was funny to see what UK consumers translated DASANI to “filtered tap water” even if it is incorrect.
What brand names caught your attention? Are there any that catch you off-guard or are surprised by? Let me know in the Comments below. Thanks!
For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyzing it in our “Pin of the Month”. If you have an infographic that you would like to promote here on Shore Branding, just let us know.