Pin of the Month – The Meaning of Brand Names

"The Meaning of Brand Names" - infographic by 7Brands Inc.

“The Meaning of Brand Names” – infographic by 7Brands Inc.

Our December “Pin of the Month” gets back to our roots of branding and provides the background for thirty five, highly recognizable brand names.  The “Pin of the Month” comes from a write-up on AdWeek and was created by 7Brands Inc which brought in information from a handful of sources on where brand names originated from.

There are a few here that caught my eye as “interesting to know/learn”, a few lame stories, and a few that seem pretty funny more than anything else.  The first thing that caught my eye during the first read through on the infographic was how many rely on translations from Latin, German, and other languages.

  • I had no idea that Pez came from the German equivalent to “peppermint” and that the candy was originally just in that flavor.
  • Durex was just something easy to say and remember, I had no idea it actually stood for something – Durable, Reliable, Excellence.  (Makes sense …)
  • Toyota definitively needed to tweak its name so that it didn’t translate to “fertile rice paddies”.
  • It was funny to see what UK consumers translated DASANI to “filtered tap water” even if it is incorrect.

What brand names caught your attention?  Are there any that catch you off-guard or are surprised by?  Let me know in the Comments below.  Thanks!

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyzing it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let us know.

Sunday Musings w/ Shore Branding – 11-23-14

Sunday Musings w/ Shore Branding - Thanksgiving Edition (Photo Credit: GlowRockport.wordpress.com)

Sunday Musings w/ Shore Branding – Thanksgiving Edition
(Photo Credit: GlowRockport.wordpress.com)

This week’s #SundayMusings is near and dear to our heart as we focus on the Thanksgiving holiday and Thanksgiving branding efforts made around the country.  For those that don’t already know, we have set up SaveThanksgiving.net in an effort to keep the holiday alive and with our respective friends and family; not at the mall and shopping for holiday sales.  That is what “Black Friday” and beyond is for.  Without going on any further of a tangent, here are the top stories that caught our eyes over the past couple of weeks related to Thanksgiving.

#1 – “How Your Favorite Thanksgiving Brands Got Their Names” – via mascola.com

Premise: Interested in learning how brands that are likely around your Thanksgiving table got their names?  The Mascola Group puts together a list of six brands that are commonly used for Thanksgiving meals and tells their story of how each came to be.

Thoughts: There aren’t any off the wall names or stories behind the names here among the six.  However, and it is potentially sad to admit this, I had no idea that Ore-Ida got its name being located in Oregon and next to Idaho (potatoes).  You really can learn something new every day.

#2 – “Brand of the Day: No, Costco Won’t Be Open on Thanksgiving, and Here’s Why” via AdWeek.com

Premise: Costco won’t be open on Thanksgiving Day, with a spokesperson for the retailer saying, “Our employees work especially hard during the holiday season, and we simply believe they deserve the opportunity to spend Thanksgiving with their families. Nothing more complicated than that”.

Thoughts: You knew we were going to go here quickly, right?  Costco is one of a slowly decreasing number of retailers that remain closed on Thanksgiving Day and will continue to win my business because of this stance.  The creep of Black Friday into Thanksgiving Day makes my stomach turn.  You can find a list of retailers that won’t be opening their doors on Thanksgiving here or simply right here …

#SaveThanksgiving - Visit SaveThanksgiving.net for more info

#SaveThanksgiving – Visit SaveThanksgiving.net for more info

#3 – “7 Brilliant Brand Tactics for Thanksgiving + Inspiring Examples” via LeanBranding.com

Premise: A compilation of seven ideas that leverage the Thanksgiving holiday to spark conversation and conversion to brands.  From offering a holiday gift and hosting a meetup, Wix receives a lot of attention in the write-up, pulling out the stops around the holiday in past years.

Thoughts: Terrific examples are provided throughout the article and for each tip on how to leverage the holiday to build a little buzz for your brand.  My favorites – “Share some humor” and “Support a cause”.  I’m absolutely grabbing those memes that were created by IMPACT.  I also remember seeing a lot of support from Zynga two years ago around their holiday fundraising campaign but never saw the final numbers from their efforts ($13 million raised).  Impressive!

#4 – “Five Thanksgiving Inspired Brand Building Tips” via BrandMill.com

Premise: A quick and easy read on five tips that will help your brand distinguish itself this holiday season.  The underlying theme behind all of this – breaking out the word Thanksgiving into two parts, “thanks” and “giving”.  Show your customers and/or partners that you care about them and go the extra mile to win their support.

Thoughts: One additional piece that caught my here (as well as in the story above) revolves around giving back to a cause and the brands that take the time to set up some type of fundraising effort for those less fortunate.  Why? …

We’ve done exactly the same thing and set up an online food drive with Feeding America this year.  We’re calling it our #SaveThanksgiving food drive.  If you have the resources, please consider donating to help others who struggle to get by.

#5 – “Black Friday Creep and the Thanksgiving Day Grinch: 2014 Edition” via BrandChannel.com

Premise: The continuing battle of if or when retailers will open their doors on Thanksgiving Day takes another step forward in 2014.  A number of retailers, including Macy’s, have announced extended hours on Thanksgiving vs. prior years.  This has led to an outcry from employees, online petitions, and even protests.

Thoughts: Does opening your doors on Thanksgiving Day really make that much of a difference to your bottom line?  Do you really need to be open on the holiday itself?  As linked in the write-up, this piece in TIME says it could actually harm your brand.

What actually gets me the most perplexed is the example of Macy’s provided in the story.  Macy’s hosts the NYC Thanksgiving Day Parade?!  How are their leaders not in tune with what the holiday is and means to thousands around the country?  It feels counterintuitive to be the sponsor of the holiday parade and continue to open your stores earlier and earlier on the holiday.

Finally, here is one example of an online petition to fight against store hours on the holiday from Radio Shack employees, who has since trimmed their hours but will still open on Thanksgiving.  The team over at TackBackThanksgiving.org has been updating their Facebook page consistently over the past few weeks on their planned events to help #SaveThanksgiving.

Tweet of the Week:

Shameless plug?  Perhaps.  Meaningful?  Absolutely.  Our #SaveThanksgiving efforts continue to roll on Twitter and Pinterest.  Take a look through, follow, share, etc. and help #SaveThanksgiving.

For those that may be able to, we have set up an online food drive through Feeding America for donations.  You can read more about the efforts here or visit the online food drive page directly.

That wraps up this week’s holiday edition of #SundayMusings.  For those of you in the US, please enjoy your Thanksgiving holiday!  (Please do not run out at 9am to go shopping Thanksgiving morning … #SaveThanksgiving!!)

Pin of the Month – Thanksgiving

November's "Pin of the Month" - Thanksgiving Football. Help #SaveThanksgiving Infographic by: StatoGraphics

November’s “Pin of the Month” – Thanksgiving Football. Help #SaveThanksgiving
Infographic by: StatoGraphics

Did you really have any doubt that our “Pin of the Month” for November would have something to do with Thanksgiving.  Our #SaveThanksgiving efforts are once again in full swing this month.  However, we’re focusing on Thanksgiving football with November’s “Pin of the Month”, created by Statographics.

The tradition of Thanksgiving football has lived in our homes since 1920.  This infographic provides an in-depth look at that history, providing key dates for the 95 year tradition.  Sidenote: I wonder what type of plans the NFL will put into place when we celebrate a century of Thanksgiving Day games.  Hopefully, it does not include putting more games on during the holiday itself … although it probably will.

A few items within the infographic were newsworthy for me:

  • The only time the NFL has not played on Thanksgiving Day since 1920 was from 1941-1944 due to World War II.
  • The Detroit Lions have played on Thanksgiving Day since 1935.  The Dallas Cowboys didn’t start playing on the holiday until 1966 – that was surprising to me.
  • The last two expansion teams – the Jacksonville Jaguars and Carolina Panthers – are the only teams to have have never played on Thanksgiving Day.

While the NFL continues to drive me further and further away from being a loyal fan due to focusing on the almighty dollar vs. the fan experience, it is a Thanksgiving tradition to watch the the Cowboys and Lions each and every year.

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyzing it our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let us know.  Thanks!

As you may also know, our #SaveThanksgiving efforts can be found on SaveThanksgiving.net.  If you have a story to share on what the holiday means to you, please do send it our way so that we can post it on the site.  On the site you will also find an online food drive through Feeding America, an online petition to #SaveThanksgiving and a lot more Thanksgiving Fun!

Pin of the Month – Brand Advocates

October's "Pin of the Month" focuses on the importance of brand advocates.  Infographic by BzzAgent

October’s “Pin of the Month” focuses on the importance of brand advocates. Infographic by BzzAgent

Our October “Pin of the Month” comes to us from BzzAgent and research conducted by Dr. Kathleen R. Ferris-Costa.  The research provides data behind the power of building brand advocacy and turning consumers into advocates for your brand, product, and/or company.

Brand advocates help build word of mouth advertising for your brand and are influencers in the purchase cycle for their audience, followers, family and friends.  The infographic takes a look at the power of brand advocates and why they are so important to have.  So why is it important to build, maintain, and leverage brand advocates to help with your branding efforts?

The infographic caught my eye due to having data behind every recommendation.  Breaking down the data into three sections – Habitat, Behaviors, and Motivations – BzzAgent points out the benefits under all three umbrellas.  Brand advocates are going to use social media and build their audience, they are going to create their own content and help promote your brand for you, and they are going to continue to share said content with their growing audience.

If you are looking for continuous support and “free” publicity, embrace brand advocates and let them become ambassadors for your brand.  Consider rewarding them with some type of perk and watch their support continue to grow over time, which in turn helps grow your audience and amount of support.

The data within this month’s “Pin of the Month” illustrates the power behind building brand advocates.  They are exponentially more likely to help you improve your standing with a broader audience and will continue to support you / your brand over time.

Are you focusing too much on winning new customers and not enough time retaining your current customer base?  Do you have someone that will step up to bat for you and help promote your brand or business?  Building brand ambassadors is an important piece to the puzzle that is ignored all too often.

Every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyzing it our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let us know.  Thanks!

Pin of the Month – LinkedIn Statistics

September's "Pin of the Month" is from Mainstreethost.com - LinkedIn Statistics

September’s “Pin of the Month” is from Mainstreethost.com – LinkedIn Statistics

“LinkedIn Month” (Plus) continues with our next “Pin of the Month”.  We have been focusing on LinkedIn for several weeks now, beginning with our August “Pin of the Month”, several #SundayMusings, and a Tips article.  The infographic above comes from Mainstreethost.com and provides key LinkedIn Statistics directly from LinkedIn itself.

This infographic caught my attention as there is a focus on the corporate/business side of using the social platform that doesn’t receive as much attention as it should.  You will find a plethora of material and recommendations on how to improve your own personal page (including our own Tips article referenced above …) but there is much less content out there about how to build your business page and how powerful it can become for you and your business in the B2B environment.

Starting off near the top of the infographic we find out there are 3 million or so business pages on LinkedIn.  I wonder how many of those were set up and are virtually never thought of or touched again by the company’s page managers.

From there we start to get into several, key business-specific facts:

  • “51% of companies have acquired a B2B customer”
  • “LinkedIn drives more traffic to corporate websites & blogs”
  • “LinkedIn is the most effective social platform for generating B2B leads”

These are all heavy hitting numbers and facts from the social network.  It is an interesting fine line that the company continues to toe between “social” and “business” and is certainly a unique POV when considering that LinkedIn is doing both so well (in general).

For those that may be unfamiliar with our “Pin of the Month”, each month we’ll be posting one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyzing it in a write-up like this.  For those specifically interested in LinkedIn, here is a direct link to our LinkedIn board.

What do you think about LinkedIn’s role in building a social presence for businesses and companies?  We’ll be putting together a second “Tips” article in the coming weeks that focuses squarely on building stronger company pages on the platform!

Pin of the Month – Becoming a LinkedIn Jedi

Continuing "LinkedIn Month" on ShoreBranding.com w/ our August "Pin of the Month". (Infographic by Gryffin.com)

Continuing “LinkedIn Month” on ShoreBranding.com w/ our August “Pin of the Month”. (Infographic by Gryffin.com)

Our August “Pin of the Month” kicks off our “LinkedIn Month” here at Shore Branding. As referenced in last week’s #SundayMusings, we will be focusing on LinkedIn over the next month or so.  The infographic above from Gryffin.com provides a ton of recommendations and brainstorming about how to get the most out of LinkedIn.

LinkedIn is the clear number one site when it comes to professional networking with hundreds of millions of active users around the globe. What does the platform allow you to do – just as the infographic illustrates, LinkedIn allows you “discover professional opportunities, explore new ventures, and cultivate professional relationships”. I can’t think of a better way to describe / summarize how you should be thinking about LinkedIn. [Read more…]

Brand in Focus – Whole Foods

 

Brand in Focus - Whole Foods on ShoreBranding.com

Brand in Focus – Whole Foods on ShoreBranding.com

Our next “Brand in Focus” puts Whole Foods’ branding and digital marketing efforts under the microscope. The grocer has been growing here on the east coast and caught my eye over the past few months with its paid advertising efforts on Twitter and Facebook, announcing the grand opening of a new store in Marlboro, NJ. Digging into the company’s digital efforts there are a number of highlights and positives that caught my attention.

First, WholeFoodsMarket.com promotes its efforts across a number of social media sites, all of which we will tackle here. The landing page appeals to the eye with big, bold images scrolling behind the links. When you rollover the text on the left hand sidebar (below) you find a number of links to go to. [Read more…]

Sunday Musings w/ Shore Branding – 7-20-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to another #SundayMusings where this week’s focus will be on social media! This week I’ve picked out two write-ups that speak to social media broadly and then the remaining stories cover off specifically on my favorite social media platforms – Twitter, Google+, Foursquare, and Pinterest.  We’ll go into each in more detail below.

#1 – 5 Reasons Why Brands Need Integrated Social Media Marketing – via neerajsancheti.wordpress.com 

Premise: As integrated marketing plans become more and more regular across companies, it isn’t enough to be on one or two social media platforms. The author puts together five reasons why your brand or company needs to be on different platforms and where you should think about going.

Thoughts: There is a fine line between being everywhere and being in the right places. Many try to be everywhere in order to achieve the greatest ‘reach’. However, if you aren’t engaging with your customers / followers, what’s the point? At the same time, trying to be everywhere leaves you communicating with the wrong audience more times than not. So there are some points in the write-up that insinuate increasing visibility is the best thing you can do, and I would add the caveats before deciding to sign up for each and every social media platform. [Read more…]

Pin of the Month – Brands on Twitter

Infographic from WSJ.com  (Link provided in write-up below)

Infographic from WSJ.com
(Link provided in write-up below)

July’s “Pin of the Month” actually takes a look at a somewhat dated infographic created by the Wall Street Journal back in December of 2011. I came across this graphic when doing some research for our next “Brand in Focus” (hint: it will be the brand that appears at the top of our “Pin of the Month”) and still feel that it is quite relevant today.

We have seen quite a few examples of brands and companies handing over their social media accounts to staff members, only to be forced into an uncomfortable situation and/or an apology due to poor online behaviors of said employees. This graphic takes a look at three brands / companies that “win” on Twitter with strong digital marketing efforts on the platform while giving only a select few the keys to the car on the network, becoming the voice of the brand for each. [Read more…]

Pin of the Month – Retail Loyalty

June's "Pin of the Month" from Kobie Marketing Retail Loyalty in 2014

June’s “Pin of the Month” from Kobie Marketing
Retail Loyalty in 2014

Our June ‘Pin of the Month’ focuses on retail loyalty and how mobile technology is forwarding the market. The infographic is brought to us by Kobie Marketing. We’ve been focusing on mobile in recent weeks through our bi-weekly #SundayMusings and even in last month’s Pin of the Month – the Smartphone Revolution.

If you have spent any time on this site over the past year, I think we can align on the fact that more and more people are using smartphones and they are becoming more and more of a part of our everyday lives. Within the infographic we see a relatively bold statement from Kobie that “2014 will be the year of seamless transition between brick-and-mortar, online, and mobile”. [Read more…]