Pin of the Month – Periscope Tips

Pin of the Month - Periscope Tips from JenLehner.com

Pin of the Month – Periscope Tips from JenLehner.com

We continue on with our unannounced “Periscope Month” here in August, with our “Pin of the Month” focusing on more Periscope tips.  After diving into Brands Winning on Periscope and last weekend’s #SundayMusings, here is a look at several more tips from JenLehner.com.

As mentioned in last weekend’s write-up, we’re going to see tips-related articles continue to pop up and continue to morph as Twitter’s livestreaming app continues to evolve itself.  In fact, the last update for Android’s Periscope app less than two weeks ago made some dramatic changes in how to find live broadcasts – allowing you to choose from a world map for where you are looking to view “scopes” from.  

The first tip actually caught my attention as I had yet to hear or read that from elsewhere – I very easily could have missed it though.  Jen makes a great point though, you don’t want to ruin your broadcast with an incoming call.  

Using hashtags and emojis have become the early rage when creating titles for your scope.  The former to help in search, the latter in grabbing the attention from those perusing the list of scopes that have been or are currently airing.  

To the 4th point here, don’t forget to save your scopes!  

What other tips would you consider adding to this list?  What is working for you on Periscope, and what isn’t?  Let us know in the comments below or drop me an email at john@shorebranding.com.  

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  

If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks!

Sunday Musings w/ Shore Branding – 8-16-15

Sunday Musings w/ Shore Branding focusing on Pinterest (Photo credit: PowerFormula.net)

Sunday Musings w/ Shore Branding focusing on Periscope (Photo credit: PowerFormula.net)

We’re back with another #SundayMusings with Shore Branding and will continue with a focus on Periscope for at least another week.  Last week’s “Brands Winning with Periscope” received a good number of views so I wanted to keep the focus specifically on Twitter’s live streaming app for this week’s #SundayMusings.  Here are several write-ups over the past few weeks on the Periscope app, including tips and tricks for the platform.  

#1 –  Periscopeblog.com

Premise: No premise here per se, just a link to the homepage of “Personal Periscope Blog”, a blog that has been providing virtually real time news on Periscope updates, trends, etc.  

Thoughts: If you have a true interest in Periscope itself, you will want to bookmark this page and/or drop it into your Feedly news stream.  There is a lot of good information on here, including a little bit of history on the app itself.    

#2 – “Periscope Up: 15 Tips to Mastering the Platform” via blog.ketchum.com

Premise: Looking for a robust list of tips and tricks for using Periscope, take a look at Ketchum’s 15 best practices write-up linked to above.  Through their personal use and viewing of other scopes, the author comes up with a solid list of tips to optimize your broadcasts.    

Thoughts: There are a few tips in here that I noticed right away when viewing other people’s broadcasts, e.g. having the right equipment, sharing on Twitter, etc.  There is also one big one that I realized on my own – you need to be on WiFi, I would argue that 4G really isn’t that good either when you are broadcasting … but certainly better than 3G.  Don’t broadcast if you are on a 3G network.  

The author provides additional, very functional tips for consideration in order to make your broadcast that much more user friendly and to engage with your audience.   

#3 – “7 Ways to Engage Your Audience on Periscope” via KimGarst.com

Premise: Kim Garst puts together seven examples of how you or your brand can engage with your Periscope audience.  Here you will find different ways to consider building your Periscope audience and following.  

Thoughts: Looking or struggling to find your niche on Periscope?  You can or should take these seven ideas into consideration.  Try a few of them out to see what is and is not resonating with followers.  If you still can’t figure it out, pose a question or two on other platforms to gauge interest levels.  

At a “professional level”, I enjoy the live training videos that are out there, i.e. tips and tricks for Periscope and across all social media platforms.  On a personal level, I often find myself checking into concert streams – from U2, James Taylor, and more.  

Tweet of the Week:

I thought this was a perfect tweet for Periscope given where things currently stand and how they have already and will continue to evolve in the coming weeks and months.  Tips will continue to grow, opinions will continue to form, and everyone can and will adjust accordingly.  

Want even more?  Here is a quick SlideShare that I found for using Periscope …

 

What are your likes and dislikes so far for Periscope?  If you have a particular recommendation on who to follow, I would love to hear it and add them to my list.  Thanks!

Enjoy the rest of your weekend and the week ahead!

 

Brands Winning on Periscope

What brand's are winning on Twitter's Periscope platform?  Periscope.tv

What brand’s are winning on Twitter’s Periscope platform? Periscope.tv

Twitter’s Periscope app is in its infancy stage but I would recommend you jump on board now while the iron is hot!  When Twitter released its quarterly earnings about a week and a half ago, the call was also a “scope” and shown live on the app.  It was then I realized it was time to write a little something more in depth on the app.

While I have not broadcast anything relevant on Periscope (yet … I want to make sure I can commit to it on a regular basis and right now, I can’t) I do check it out on a daily basis, check for who is doing what, and what brands are live on the platform.  I can not speak for Periscope’s main competitor, Meerkat, as I have never checked it out.  This write-up will focus solely on those brands winning on Periscope right now.

In fact, we’re going to start with several big name, national brands but I also want to give a shoutout to two people that are really doing a heck of a job on Periscope with their personal brands / branding as well.

Bolthouse Farms:

Bolthouse Farms just gets social right.  Every Thursday they hose a #ThirstyThursday scope and have bartenders creating drinks using their product.  Check this out next Thursday!

Honda: Honda teased and succeeded with their scope on the launch / unveiling of the 2016 Honda Accord on Periscope.  As mentioned in last weekend’s #SundayMusings, someone at Honda has really changed their culture as the company is clearly “getting it” now.

Zillow

I really liked what Zillow did from their home office in Seattle earlier this week.  Three employees sat in a conference room and each of them answered questions about the housing market from viewers and their respective markets.  A useful/productive way to engage with your audience and fans.

Doritos Even if Honda did get the Twitter tease from someone else – like Doritos (UK) did in June – I still appreciate the use of the platform.  Doritos is/was a very early adopter to Periscope, hosting a cross-platform #DoritosRoulette campaign across Twitter, Periscope, and Vine.  Well played Doritos, well played! In fact, this likely contributes to Doritos having a commanding lead in the Periscope game of earning hearts.  Despite having about 30% of the following of the next brand, Doritos has a significant advantage in earning hearts from its fans, with well over 600K to date.

Red Bull

The energy drink has ~40,000 fans on Periscope and has done a tremendous job broadcasting events … prior to their Lollapalooza campaign that took over their social media pages over the past few weeks.  It will be interesting to see how much time Red Bull puts into Periscope moving forward, as it feels somewhat competitive against their Red Bull TV.  An interesting storyline to follow for the next few weeks and months.

Personal Branding Winners

I wanted to also give a shoutout to two Scopers that are doing a great job on Periscope with their own personal brand – hyperlinks below connect to their respective Twitter pages:

  1. Scott Williams broadcasts frequently and has an open dialogue with viewers, along with providing tips on how to “do Periscope right”.  If you are looking to get started with the platform, follow Scott for a few days first.
  2. Dustin W. Stout has a broader focus for social media marketing but also broadcasts frequently and is very much worth the watch.  His broadcasts are very engaging.

Overall:

What do you like the most about Periscope (or Meerkat if that is your live streaming app of choice)?  What brands have caught your attention?  Let me and others know in the Comments below.  Thanks!

Sunday Musings w/ Shore Branding – 8-2-15

Branding and Digital Marketing

Branding and Digital Marketing

This week’s #SundayMusings with Shore Branding is somewhat unique in its style in that I am building off of our Loyalty to Brands write-ups and have found recent news from brands and companies that we have focused on in the past.  Here are a few headlines that have caught my eye on several of the brands that I consider myself loyal to.

#1 – “Online shopping startup ready to rival Amazon” – via NYPost.com

Premise: Having launched two weeks ago, Jet.com’s founder Marc Lore promises to be an open book when it comes to corporate disclosure – a key contrast vs. his former boss and employer, Jeff Bezos at Amazon.  Lore provides several quotes into how he prefers to run Jet moving forward.  Jet has raised $225 million in funding but is projecting losses in its operating margin for the next five years.

Thoughts: As mentioned in last week’s Loyalty to Brands on Jet, I think it is a phenomenal site and product already.  I’m seriously considering the next nine months as the last chance for Costco to wow me with something or my membership will be cancelled.

Marc Lore has made the rounds over the past two weeks, so it is highly likely you have already seen or read what he is expecting out of Jet.com and his vision for the company as it moved out of beta testing.

#2 – “Dunkin’ Donuts Is Using 7 Social Platforms to Sell Iced-Coffee to Music-Loving Millennials” via AdWeek.com

Premise: Dunkin’ Donuts’ summer marketing campaign will go across seven different social media platforms, in an effort to better connect / resonate with millennials.  The campaign is called “DD Summer Soundtrack” and will include similar messaging and advertising across social platforms.

Thoughts: Either Starbucks and Dunkin’ Donuts know exactly what they are doing or this is just an effort by Dunkin’ to take some steam out of Starbucks’ connection with younger consumers.  I don’t love the idea, particularly if it was formed based on the latter assumption, but it could work out very well for Dunkin’, given its heavy promotional efforts.  I also liked to read that the brand will include a focus on Periscope – where I have seen several brands start to make their presence known.

#3 – “Hilton’s Canopy Reykjavik Offers Valuable Customer Experiences Steeped in Local Culture” via Loyalty360.eu

Premise: Canopy, “Hilton’s new lifestyle hotel brand” will be opening in Reykjavik Iceland in 2016 and be located in center city.  It will offer all of the local flavoring of the city, including food and local amenities.

Thoughts: OK, so this caught my eye and I cannot wait to go back to Iceland and stay at this new Hilton hotel.  If you have never been to Iceland, I highly suggest you check it out as the country is absolutely gorgeous.  We stayed at the current Hilton in Reykjavik and while it was very nice, it was a little off the path from center city.

Tweet of the Week:

Honda is another Loyalty to Brands focus and they have recently turned it up a notch with their digital marketing and social media efforts.  They recently aired a Periscope video rolling out the design for the 2016 Honda Accord and now have this hashtag campaign out there across networks.

The light bulb has seemingly gone off for Honda that they needed to step up their game across social media platforms.  I really enjoy what they have been doing in recent weeks.

Any of these brands in this week’s #SundayMusings catch your attention?

Happy Sunday and enjoy the week ahead!

 

Sunday Musings w/ Shore Branding – 7-19-15

A mobile #SundayMusings w/ Shore Branding! (Photo credit: ZDNet.com)

A mobile #SundayMusings w/ Shore Branding!
(Photo credit: ZDNet.com)

Welcome back for another #SundayMusings with Shore Branding!  This week’s discussion and links all circle around the world of mobile and mobile advertising.  Here are the top stories that have caught my eye over the past few weeks.

#1 – “Televisions Are No Longer the Screen of Choice for Kids” – via AdAge.com

Premise: A recent report from Miner & Co. Studio finds that more than half of parents surveyed said their children preferred to watch video on a mobile device (tablet or phone) over the television.  The impact of this is yet to be seen as these devices become more and more prominent in US households.  However, it is having an impact on TV ratings, specifically kids stations.

Thoughts: So the study itself didn’t surprise me, but the stories from the research irked me.  There is very little that is more annoying than going out to dinner and seeing a family with their heads down all paying attention to their own device.  Equally annoying is when a parent sits down with their kids and immediately hands the child a device.  STOP IT!

Here is the video linked to in the article above from the study.  I couldn’t even get all the way through it without having to walk away.

#2 – “Top 10 mobile advertising campaigns of Q2” via MobileMarketer.com

Premise: The author / site puts together a quarterly list of the top mobile advertising campaigns and with the recent launch of the Apple Watch, there was a lot to choose from over Q2’15.

Thoughts: The news that caught my attention first was the use of the Cinematic Pin offering from Pinterest.  Several brands have pushed forward with the platforms latest ad-related (and revenue driving) technique, including Virgin America and Gymboree.

One additional piece of feedback though … too many stories centered around “selfies” made the list.  Of course, one story would have been too many …

#3 – “9 Mobile Marketing Stats That Will Make You Look Smarter On Twitter” via unbounce.com

Premise: Unbounce breaks down a number of key stats and numbers illustrating the size and growth of mobile marketing over the years.  Whether it is the growing number of users, the amount of time spent on mobile devices, or the amount of money spent on mobile advertising, there is no denying the exponential growth of mobile.  Finally, when talking mobile in 2015, you can’t leave out the growing push towards mobile video.

Thoughts: Beyond the stats and numbers here, if you just followed Twitter’s business over the past five years, you would understand how to stay on top of recent mobile trends.  You started with Twitter and micro-blogging (I hate that word/phrase) and then pivoted into micro-videos (i.e. Vine) and are now moving towards livestreaming via mobile devices (i.e. Periscope).

Brands and companies that stay with these on-going shifts in behavior and consumption have a leg up on more than their fair share of competitors.

#4 – “Samsung Galaxy Tab S2 the next thinnest tablet in the world with 8-inch Super AMOLED screen display, other montster specs” via vcpost.com

Premise: While a release date remains unofficial, it is expected that Samsung will soon announce the release date of their latest tab – the Galaxy Tab S2.  Specs for the devices are starting to float around the internet (as evidenced in the link above).  The device will run on Android’s Lollipop OS and have a microSD slot for extra storage and as always, is compared to the latest iPad devices.

Thoughts: Why is this in today’s #SundayMusings you ask?  Simple … I need a new tablet and this is 99.9% likely to be the tablet that I purchase in the near future.  As you may have seen me complain about on Twitter, my 2012 Nexus 7 is dead thanks to “upgrading” to Lollipop and has become worthless.  I refuse to buy the Nexus 9 due to the lack of additional storage available on it.  The cost doesn’t help the N9’s cause, particularly with being limited to the internal storage provided.

What tablet are you currently using and would you recommend it?  Let me know, I would love to do some comparative shopping.

Tweet of the Week:

While I don’t think there is any earth shattering news among these five mobile trends, it is good to refresh the memory and to ensure you are keeping an eye on what the latest and greatest is … not that this won’t change three or six months from now.  The biggest takeaway among the tips for me is the mention of content marketing via mobile and to keep an eye in this area.  (I’ll ignore the oversight of referencing Periscope and Meerkat.)

That wraps up another #SundayMusings!  What has caught your eye in mobile over the past few weeks?

Enjoy what remains of your weekend and the week ahead!

 

Sunday Musings w/ Shore Branding – 5-10-15

A mobile #SundayMusings w/ Shore Branding! (Photo credit: ZDNet.com)

A mobile #SundayMusings w/ Shore Branding!
(Photo credit: ZDNet.com)

We are focusing our efforts on mobile in this week’s #SundayMusings.  With the recent announcement from Google (Mobilegeddon) and its impact on web sites and search results, it feels like a good time to keep an eye on all things mobile.

#1 – “How to Ace the Google Mobile-Friendly Test & Score 100%” – via Moz.com

Premise: Google has begun to further roll out its mobile-friendliness rankings within its search algorithms.  This write-up focuses on the mobile test itself by Google, but also includes links to several other Mobilegeddon write-ups that were put on Moz.com.

Google’s mobile checking Chrome extension will rate your site and provide feedback on areas that may need improvement.  The write-up also goes into the five components of the mobile score and quickly what each represents.  The team at Moz wound up doing their own test across 4K sites to see who did well and who scored poorly on the new algorithm.

Thoughts: What caught my eye on this article vs. the many, many others regarding Mobilegeddon was the willingness to put together real-life examples from around the web and quantifying those results.  A well deserved “kudos” to the team at Moz that went through this effort!

Have you tested your site’s mobile ranking?

#2 – “Google’s Mobile-Friendly Algorithm A Week Later: Was It Really Mobilegeddon” via SearchEngineLand.com

Premise: After all of the uproar, did the change in Google’s algorithm drive significant change in mobile search results?  According to this write-up and the coinciding mining, the answer is ‘not really’.  Tracking results from others around the web (links included within the story, including the work done by Moz) the author finds that while changes have been seen, they are not as significant as “feared”.

Thoughts: Similar to many stories seen on the news these days, Mobilegeddon was ramped up as a colossal event that would shake the world to its core (OK, maybe that is even a bit much), only to find that the changes in search results have been impacted, but not turned upside down.

#3 – “Notes From A Mobilized Marketer – It Isn’t The Young That Value The Smartphone The Most” via JeffHasen.com

Premise: Jeff cites research from Pew Research Center that states that the older you are, the more you value your smartphone.  The vast majority (82%) of those 65+ in age say their phones give them freedom.  That’s just one of a dozen or so headlines from the past few weeks included in this “musings”-like write-up.

Thoughts: While I tend to agree that as I get older, my phone becomes more prevalent, I don’t know if I think that is because I’m getting older as much as it is the fact that my phone is getting better.  What are your thoughts on this?

What really caught my attention here is actually the news that Meerkat jumped ahead of Periscope and was first to launch its app on Android devices, while Periscope remains an Apple-only product.  If I didn’t love Twitter and Vine so much, I would make a much bigger deal out of this, but come on Periscope … we’re waiting!

We’re going to move away from more news articles this week and embed a few items of interest.  First, take a look at the SlideShare below on Wearable technology and its role in mobile:

Next, I found this YouTube video (on DigitalTrends.com) and thought how true (and sad) this is in our everyday lives:

Tweet of the Week:

Have you seen this story yet?  A woman was in a hostage situation in Florida and placed an order to her local Pizza Hut with the emergency message for help.  Truly amazing that she was able to get this through, the employees were smart enough to act on it, and the situation didn’t escalate.  It’s a crazy world we live in these days.

That’s it for this weekend’s #SundayMusings.  Happy Mother’s Day to all the moms out there!