Pin of the Month – Brands Insuring Celebrity Bodies

Infographic by MyBreast.org

Infographic by MyBreast.org

September’s “Pin of the Month” found its way into my Inbox a few weeks ago and I felt like I had to use it.  It is too good and too unique not to for brand and branding related purposes.  Kudos to MyBreast.org for putting this one together.  

You were wondering what brands pony up insurance money for their celebrity endorsements, weren’t you?  This feeds somewhat off of last weekend’s #SundayMusings albeit there was a sole focus on athlete-celebrity endorsement.  

From head to toe (or foot …) brands are insuring celebrity body parts to help with the PR behind their campaigns.  Honestly, nothing surprises me anymore when it comes to celebrities and the whacky behaviors that they can get away with, so this infographic didn’t even phase me when reading what brands were doing and for how much they were insuring celebrity body parts for.  

The PR spin machines have been working wonders for years across CPG/household products and food chains.  

Which brands caught my uninsured eyes here?

  • Head & Shoulders and P&G have worked with Troy Polamalu for years so it isn’t surprising to see them insure his long locks.  
  • Sports marketing enthusiast and pizza maker Papa John’s has his hands insured because … well, naturally …
  • Gillette/Venus sponsoring a $1 billion insurance policy on Mariah Carey’s legs is probably the most eye popping.  I can actually envision Carey flipping out at the negotiation in her crazy voice saying “I demand … one billion dollars” …

OneBillionDollars Dr Evil

What brands catch your attention in the infographic above?  Let us know in the comments below or drop me an email at john@shorebranding.com.  

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks!

 

Pin of the Month – Restaurant Mobile Apps

 

Infographic credit to QSRWeb.com/blog

Infographic credit to QSRWeb.com/blog

 

Our March 2014 ‘Pin of the Month’ includes a bit of information on the key talking point this month on ShoreBranding.com – loyalty.  The infographic itself was found on QSRweb.com’s blog and was immediately selected based on the first of five tips it provided to restaurants who are considering a mobile app. [Read more…]

Sunday Musings w/ Shore Branding – 11-10-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!

#1 – 10 brilliant new examples of branded Vines – via eConsultancy.com 

Premise: The recent updates made on the Vine app allow for more user flexibility and creativity, which will likely lead to even higher quality micro-videos.  The author takes a look at brands that are leading the charge on the platform.  Trident, Dunkin Donuts, and Airbnb were the first to produce Vine videos and use them as advertising on TV.  Oreo and Tide are also referenced, given their high quality micro-videos from last week’s holiday.

Thoughts: Improving the functionality of the app will certainly make for even greater content, from brands and ‘everyday people’.  What really caught my eye here is the quote from Dunkin Donuts VP of Global Consumer Engagement, mentioning that billboards would be a good place to bring Vine videos to.  That is a fantastic idea! [Read more…]