Since launching, Vine has made stars out of your average Joe’s. The site took off without even having a web site at first. The platform – which now includes a web page – continues to be one of the most appealing ways to catch my attention when it comes to online video.
Vine may or may not be slowing down in terms of momentum, but it is still a site / an app I tend to frequent regularly. With that in mind, I wanted to update an article written back in August of 2013 and provide a new perspective on “Brands Winning on Vine”. The brands mentioned then – specifically Lowes and Oreo – are still “winning” on the platform, albeit not as frequently, as their number of posts have slowed down.
However, other brands and companies have certainly picked up the slack. With that in mind, here are a few, new brands winning on Vine:
The NBA has done a fantastic job of leveraging Vine this season, consistently updating their feed with highlights and clips from around the league. Not only do they show in-game highlights, but you get a behind-the-scenes view of shootarounds, practices, and individual players.
Aside from the official NBA page above, a number of reporters and analysts have discovered the site – likely due to how frequently the NBA itself was cross-posting its Vine videos on Twitter. I would estimate my Vine feed is two-thirds NBA-related these days between the NBA-branded pages and additional NBA writers.
The NBA is doing so well on Vine they have managed to turn it into another promotional angle. As you will see below, they now have a daily “#KiaTopPlay”, promoting one of the league’s biggest sponsors, Kia.
WWE: Frankly, the WWE is winning in a lot of different places on social media these days. They are consistently posting to Vine from their live TV shows, but also from “house shows” (off-air) to give fans added perspective … while perhaps providing WWE fans with an added push as to why they should buy tickets for these additional, off-air shows. Coming off of their showcase event, Wrestlemania, the WWE worked the Vine platform to perfection, going through the crowd and providing their reaction to a number of key moments from the show, including the very end …
Yes, I am loyal to Samsung, but they truly do a great job on Vine. Any brand or company that will dedicate the time to put together holiday clips has my attention. (If you know of any other brands that do this, please let me know.) Samsung does a great job of using Vine to further promote their “next big thing” that is launching. They have a great combination of visual appeal and terrific branding.
Again, any brand that creates something like the clip below has my approval.
GE and Mashable (along with Oreo) won a Shorty Award in 2014 for being the best brands on Vine. GE has has shown signs of slowing down in the early stages of 2015, but deserves the recognition still of being one of the top brands on Vine. I have to give credit to Mashable for continually producing high quality Vine clips. They catch your eye no matter what speed I’m flipping through my feed.
Those are my current favorites on the platform. What brands are catching your eye on Vine? Let me know in the Comments section below, particularly if I’m missing out on one of the better, more appealing brands out there. Thanks!