Welcome to a Halloween themed #SundayMusings with Shore Branding! With next weekend being the holiday here in the US, let’s take a look at what you may want to do, or avoid, for the holiday. We’ll also take a look at a few early winners when it comes to their Halloween branding efforts!
#1 – “5 Scarily Bad Brand Personality Traits to Avoid This Halloween (and After)” via Business2Community.com
Premise: With every holiday comes a desire and plan to tailor your brand’s message or social media posts to make it relevant. However, there are a number of items to avoid when thinking about tying your brand to a Halloween, or any other holiday, themed message, post, etc.
Thoughts: This really didn’t have to be tied to Halloween at all. However, arrogance and/or dullness in your posts, message, etc. top this list in my opinion. There is no need to break through the clutter through something provocative if that isn’t your normal tone. Stay consistent.
#2 – “5 Designs We Love: Seasonal Branding for Halloween” via WorkDesignGroup.com
Premise: Five of the top branding and/or packaging items that have been seen thus far for the forthcoming Halloween holiday.
Thoughts: I really like what Fanta did with their packaging. Great look and an even better bit of innovation to it, by turning it into a drink dispenser and, from what I can tell, a Halloween basket as well. Doesn’t that look like a Halloween basket to you?
— IPS Packaging (@IPSpackaging) October 12, 2015
The other winner here is one of the most digital savvy brands we have, Oreo. Naturally … #3 – “This App Will Help You Find the Perfect Wine to Pair With Your Halloween Candy” via AdWeek.com Premise: I’m relatively positive the title of this article says it all, as Vivino – an app for winos … excuse me, “wine enthusiasts” has launched this year’s perfect pairings between Halloween candy and wine. Thoughts: This is simply fantastic. Added bonus, it comes with an infographic! An interesting point worth mentioning is that there are no specific brands mentioned or referenced in the pairing, only types of wine. That sounds like a future brandscaping opportunity for a wine company! Tweet of the Week:
I’m not even sure where to go with this one. Hanes XTemp technology keeps you cool as you load up on your Halloween costume, layers, and yes, hair. Fantastic use of the holiday that can be reapplied for Christmas in a few months in a similar manner I’m sure.
Added bonus time, here is my favorite Halloween Vine thus far (from Lowe’s) …
Hope you enjoyed this week’s #SundayMusings! Happy Halloween and Happy Halloween Branding efforts to those giving it a try!