Welcome to this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!
#1 – “10 brilliant new examples of branded Vines” – via eConsultancy.com
Premise: The recent updates made on the Vine app allow for more user flexibility and creativity, which will likely lead to even higher quality micro-videos. The author takes a look at brands that are leading the charge on the platform. Trident, Dunkin Donuts, and Airbnb were the first to produce Vine videos and use them as advertising on TV. Oreo and Tide are also referenced, given their high quality micro-videos from last week’s holiday.
Thoughts: Improving the functionality of the app will certainly make for even greater content, from brands and ‘everyday people’. What really caught my eye here is the quote from Dunkin Donuts VP of Global Consumer Engagement, mentioning that billboards would be a good place to bring Vine videos to. That is a fantastic idea! [Read more...]