Sunday Musings w/ Shore Branding – 7-6-14

Photo Credit: CBS Philadelphia

Photo Credit: CBS Philadelphia

Happy 4th of July weekend to those of you celebrating in the US and welcome back to another #SundayMusings where this week’s focus will be on wearables! Wearables are beginning to build traction with consumers, well beyond what I tend to consider the starting point of fitness programs and apps. Let’s take a look at some of the better write-ups I’ve found over the past few weeks that revolve around wearables.

#1 – Why Wearable Technology Matters in 2014 – via Likeable.com 

Premise: The wearables market is expected to double in 2014 to exceed $1.5 billion, according to Juniper Research. This presents new ways for brands to interact with consumers in varying ways. The author provides three reasons why wearables should be considered in your marketing plan moving forward.

Thoughts: Three very straightforward reasons are provided and I agree with all of them. First and foremost, to me at least, is the ability to get ahead of competition. There are a handful of major players in the space right now, but that’s it. Are you a brand struggling to turn around your archaic image? Looking for a way to become seen as a modern, innovative brand or company? You may want to consider how you can get involved in wearables.

One brand that comes to mind immediately is Radio Shack. You may remember their ad during the Super Bowl (below as well). The ad was intended to move the company’s image out of the 1980’s and into the present. Wearables might be a market worth diving into to try to continue moving the pendulum. [Read more…]

Sunday Musings w/ Shore Branding – 6-22-14

World Cup Sunday Musings w/ Shore Branding (Photo credit: commons.wikimedia.com)

World Cup Sunday Musings w/ Shore Branding
(Photo credit: commons.wikimedia.com)

This week’s #SundayMusings focuses on one of the world’s largest sporting events going on right now, the World Cup. There have been a number of brands dedicating a significant portion of budget to ads revolving around the soccer/football tournament. Let’s dive right in!

#1 – World Cup 2014 – The World Cup, lived through the eyes of brands and marketing – via MarketingWorldCup.Tumblr.com 

Premise: A continuously updated branding/marketing blog was created on Tumblr that keeps track of all branding and marketing-related news and stories around the World Cup.

Thoughts: While I can’t stand the Tumblr platform, this feels like a good place to start, no? From YouTube ads/clips to infographics to news on the World Cup’s sponsor (and “fake” sponsor) brands, this page has it all for you. [Read more…]

Sunday Musings w/ Shore Branding – 1-26-14

 

Branding and Digital Marketing

Branding and Digital Marketing

Hope you are enjoying another weekend!  Welcome to #SundayMusings w/ Shore Branding, the top branding and digital marketing stories from the past seven days.

#1 – The Healthy Brand: Take Your Brand From Good to Great – via ParkerWhite.com 

Premise: The write-up starts out with a good introduction to the importance of branding via 90 second YouTube clip from ParkerWhite Brand Interactive.  How do you make a great brand?  The company provides a thorough checklist of items to consider and answer for your brand/business in order to ensure your branding efforts are doing the most for your business.

Thoughts: ParkerWhite has dubbed brands that are fulfilling items on this branding checklist as “healthy brands”.  I just came across this site this week and will be keeping an eye on it in the coming weeks, given the comments towards the end of the write-up that they will be providing further information in the coming weeks on what makes a “healthy brand”.

As for the checklist itself, “Focused” and “Supported by brand loyalists” are certainly topics that have been discussed quite a bit here in the past within Sunday Musings.  I wouldn’t question any of the items on the checklist at all. [Read more…]