This weekend’s #SundayMusings will focus on the NFL and NFL branding. While the league has clearly become America’s favorite sport with millions watching every weekend, it certainly doesn’t have its warts. The league can’t seem to stay out of the news in a negative way as well. Check ESPN’s NFL page at any point and you are likely to see at least one headline of a legal issue.
The 2014 season started off with the Ray Rice domestic abuse incident and Adrian Peterson’s child abuse case, then finished with “DeflateGate”. Commissioner Roger Goodell stumbled and bumbled all the way through both, leading to more terrible PR for the league.
Within hours of the season ending in Super Bowl XLIX, the NFL found itself with more controversy. Cleveland Browns QB Johnny Manziel checked himself into rehab and his star WR was busted once again and suspended for all of the 2015 NFL season. None of this is good news but the NFL will survive.
Typically in #SundayMusings we look for stories within the past week or two to discuss. However, we’re going a little further back this week and looking at various articles that have been written about the NFL’s branding and how/where the league stands to benefit.
#1 – “The NFL Brand – Discuss” – via Forbes.com
Premise: With several of the stories listed above hot in the news, the author conducts a ‘roundtable’ discussion on the NFL brand with several strong minds in the marketing and advertising space.
Thoughts: Excellent reference to the NFL as “The Teflon Brand” as no matter what the issue has been, the NFL has moved past it and gotten stronger in the ratings. There are a lot of good ideas and thoughts in this piece and is worth the read, particularly behind the last question/thought, “can a brand be too strong, too powerful?” [Read more…]