Sunday Musings w/ Shore Branding – 2-1-15

Sunday Musings w/ Shore Branding - The Super Bowl Edition! (Photo credit: MixedNutsAndLove.deviantart.com)

Sunday Musings w/ Shore Branding – The Super Bowl Edition!
(Photo credit: MixedNutsAndLove.deviantart.com)

Welcome to a Super Bowl edition of #SundayMusings!  With some skin in the game for the second year in a row, the nerves are a little shot, as the Seattle Seahawks look to become the first team in a decade to win two Super Bowls in a row.  Ironically, the last team to do so is their opponent later today, the New England Patriots.

Let’s take a look at the top Super Bowl-related stories that have caught my attention over the past few weeks in branding and advertising.  Next weekend will be our third annual Super Bowl ad review, an article I have thoroughly enjoyed writing the first two times around!  With that in mind, I’m trying to avoid picking articles that have highlighted some of the early newsmaking ads.

#1 – “Only 46% of Super Bowl Advertisers Will Score Consumer Engagement” – via AdWeek.com

Premise: A $4.5 million dollar ad spend will get you less than 50% of your audience’s engagement, according to Brand Keys 13th Annual Super Bowl Ad Engagement survey.  Interviewing 2,705 people that intend to watch the Super Bowl the projected big winners include the likes of Super Bowl regulars like Doritos, GoDaddy, and others such as Skittles.  Two of the bigger brands to annually invest in Super Bowl ads – McDonald’s and Budweiser – don’t score well on building engagement.

Thoughts: Interesting “copy testing” like research ahead of the Super Bowl.  You have to wonder how deflating it is to spend all of this money and hear news like this about a negatively received ad before it even airs later today.  Here’s the link to the PDF directly from Brand Keys and the article from AdWeek includes a matrix that measures Engagement and Entertainment across the brand’s ads. [Read more…]

Sunday Musings w/ Shore Branding – 10-12-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to another edition of #SundayMusings – the top news and stories that caught our attention from the past few weeks.  We have wrapped up our focus on LinkedIn and this week’s musings take us back to the core principle of branding.  Here are several branding-related stories that caught our attention:

#1 – 10 Social Media Mistakes That Could Be Hurting Your Brand – via HuffingtonPost.com

Premise: The vast majority of Americans are on social media which means your brand needs to be there (somewhere) too.  However, one mistake can be costly.  The writer puts together a list of 10 common mistakes that have been made in the past and continue to be made seemingly on a regular basis.

Thoughts: Interested in annoying your audience?  Do you want to cost your brand the equity that has been built over a long period of time in 140 characters or less?  If you answered “No” to these questions, you probably want to check out this list as, at the very least, a good reminder of what not to do with your brand’s social media pages and/or presence.

My “favorite” one here is #3 – “Getting too personal” and the examples from Amy’s Baking Compnay and KitchenAid.  You might want to take a step back from the keyboard before posting anything remotely similar to the meltdowns these brands had in the past. [Read more…]

Super Bowl Sunday Musings w/ Shore Branding – 2-2-14

 

Sunday Musings w/ Shore Branding - The Super Bowl Edition! (Photo credit: MixedNutsAndLove.deviantart.com)

Sunday Musings w/ Shore Branding – The Super Bowl Edition!
(Photo credit: MixedNutsAndLove.deviantart.com)

Welcome to a Super Bowl themed #SundayMusings w/ Shore Branding, the top branding and digital marketing stories from the past week, all of which revolve around today’s Super Bowl here in the US.

#1 – NFL Digital Media Offers Fans the Most Comprehensive Coverage of Super Bowl XLVIII – via NFLCommunications.com 

Premise: The NFL announced their digital plans for Super Bowl XLVIII and it includes the use of NFL.com, SuperBowl.com, a lot of mobile content, and a number of other features – many of which are largely seen or portrayed as being ‘fan-friendly’.

Thoughts: The NFL has slowly but surely transitioned to digital elements over the past handful of years and this year seems to be a heavy turning point towards mobile.  The league’s (very different) partnerships with Verizon and Fox are bringing a whole new viewing experience for the game, as well as providing a ton of content for fans to obsess over leading up to today’s game.

I’m not sure if they have done this in the past, largely because I didn’t have a vested interest in the game like I do this year, but I thought it was a great idea to allow fans to download the official game program to your tablets.  ($1.99 on Google Play) [Read more…]

Sunday Musings w/ Shore Branding – 12-15-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  This week has a strong focus on advertising across various social media platforms, a new example of “brandscaping”, and a SlideShare on the top company pages on LinkedIn. [Read more…]

Sunday Musings w/ Shore Branding – 7-14-13

 

Branding and Digital Marketing

Branding and Digital Marketing

Below you will find this week’s Sunday Musings, the top stories in branding and digital marketing that caught our eye.  I have to say that this is one of those weeks where branding and dry humor met face to face multiple times.  Hopefully you enjoy the ride!

#1 – The Twinkie Returns, With Less Baggage – via WSJ.com 

Premise: Hostess products will be returning to the store this coming week, including Twinkies and CupCakes.  The new company will look much different than it has in the past.  While there are less brands under the Hostess umbrella – some brands were sold to other companies – there is a clear shift in structure and strategy.  Hostess once employed 19,000 professionals.  That number is now 1,800.  They will also be spending money on innovation and marketing, something that the old Hostess company did very little of.

Thoughts: After parent company Hostess went bankrupt in November of 2012, we now have the resurgence of Twinkies (and other iconic brands) coming to your store shelf!  If you get a chance, watch the video on the second tab on the link, there is an interesting four minute clip there that covers off on much of the write-up.  It will be intriguing to see how the branding and marketing efforts are deployed.  The new tagline being used is “The Sweetest Comeback in the History of Ever”.  That certainly is pretty loaded, but could also lead to some entertaining advertising. [Read more…]