New Poll – Where will you be advertising in 2014?

What advertising platform will you be leveraging in 2014? (Photo credit:

What advertising platform will you be leveraging in 2014?
(Photo credit:

Over the course of 2013, we covered off on several different trends in the advertising space, including the shift to advertising on various social networks (throughout many of our weekly Sunday Musings) and mobile advertising (most specifically with startup Nearwoo).

With that in mind, our opening poll question for 2014 is relatively simple: which advertising platforms will your brand/business be leveraging in 2014 to increase awareness and/or build stronger loyalty?  The options include:

  1. Mobile
  2. Paid Search
  3. Facebook
  4. Instagram
  5. Twitter
  6. LinkedIn
  7. Foursquare
  8. Other Social Media Networks

After voting, if you would like to endorse a particular avenue, please feel free to do so in the Comments section below.  If you have already leveraged any of these streams, let us know what level of success you may have encountered.

Thanks for taking the time to vote and Happy New Year!

Has your brand started mobile advertising? Meet NearWoo


NearWoo Logo As many would tend to agree, the future of digital is mobile.  Does your brand/company have a mobile strategy?  Does that include mobile advertising?  Well, it really should and I want to point you in the direction of NearWoo.

(Clicking on the link above will allow you to save an additional 30% off if you decide that you want to give mobile advertising a try with NearWoo.)

NearWoo is a start-up company here in the US that allows you to select what markets / neighborhoods you want to advertise through the mobile channel.  In four, easy steps, you can be up and running with your campaign.  Over the past month, we have been test running a mobile campaign in the NJ/NY area to see how it played out, get familiar with the site and analytics, and tracking the performance of our campaign.  The overall goal was to see if/how traffic improved on and to provide an overview of NearWoo’s capabilities for our readers and those that we have worked with. [Read more…]