Hope you are enjoying another weekend! Welcome to #SundayMusings w/ Shore Branding, the top branding and digital marketing stories from the past seven days.
#1 – “The Healthy Brand: Take Your Brand From Good to Great” – via ParkerWhite.com
Premise: The write-up starts out with a good introduction to the importance of branding via 90 second YouTube clip from ParkerWhite Brand Interactive. How do you make a great brand? The company provides a thorough checklist of items to consider and answer for your brand/business in order to ensure your branding efforts are doing the most for your business.
Thoughts: ParkerWhite has dubbed brands that are fulfilling items on this branding checklist as “healthy brands”. I just came across this site this week and will be keeping an eye on it in the coming weeks, given the comments towards the end of the write-up that they will be providing further information in the coming weeks on what makes a “healthy brand”.
As for the checklist itself, “Focused” and “Supported by brand loyalists” are certainly topics that have been discussed quite a bit here in the past within Sunday Musings. I wouldn’t question any of the items on the checklist at all. [Read more…]