Sunday Musings w/ Shore Branding – 6-8-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to another edition of #SundayMusings! This week we will be focusing on retail-related news and stories that caught our attention over the past few weeks. As a quick aside, we will also be focusing on retail and retail loyalty in the forthcoming June “Pin of the Month” next weekend. For now, here are the stories that caught my attention.

#1 – Do Tablets Have The Power To Revolutionize Retail – via CMO.com 

Premise: While not there yet, tablets will soon be everywhere. Similar to how the iPod revolutionized the music industry, tablets will turn the retail landscape on its head. It is predicted that half of the US will have a tablet within the next few years. Tablets are a research-friendly device for customers and the author provides several additional motivating facts for leveraging tablets for your business.

Thoughts: The second screen has changed consumers’ behaviors – from how they watch television to the entire retail/shopping experience. The Nordstrom example provided by the author is a great way to show how a retailer can leverage a tablet to create a unique experience for its customers. Bookmark the site for future write-ups on how tablets are impacting additional industries as well. [Read more…]

Sunday Musings w/ Shore Branding – 5-25-14

 

A mobile #SundayMusings w/ Shore Branding! (Photo credit: ZDNet.com)

A mobile #SundayMusings w/ Shore Branding!
(Photo credit: ZDNet.com)

 

Today’s #SundayMusings puts the focus back on mobile and mobile marketing thanks to last weekend’s “Pin of the Month” from guest writer Dean Olsen. Here are the top stories that relate to mobile from the past couple of weeks.

#1 – Wearable Baby Tech Aims to Bring Peace of Mind to New Parents – via BrandChannel.com 

Premise: There are a number of new products entering the market that bring tech to our children, including wearables. There is the Mimo Kimono that feeds a baby’s information to an app for parents, to a smart sock from Owlet Baby Care. Finally, Leap Frog has a new product called the LeapBand that works vastly similar to adult bands that track your activity over the course of the day.

Thoughts: This caught my attention for multiple reasons. First and foremost, we introduced our first child to the world last week and it has been a whirlwind ever since. Second, I can’t decide whether or not this technology is a good thing or bad thing, as I completely see both sides of the fence. I’m hoping my wife can make the call on this and whether or not we want to purchase any of these products (or similar ones). I’ll keep you posted … [Read more…]

New Poll – Will your brand spend money on mobile ads this year?

Are you budgeting for mobile advertising in 2014?

Are you budgeting for mobile advertising in 2014?  (InteractiveMarketingTraining.com)

 

As witnessed in our May 2014 “Pin of the Month”, mobile and smartphone ownership and usage continue to grow. It seems like every few months, if not weeks, we are spending more time focusing on mobile-related stories in our Sunday Musings (including this coming weekend).

So our latest poll on ShoreBranding.com is simple – will you be spending any portion of your marketing budget specifically on mobile? A simple “Yes” or “No” is all it takes. It doesn’t matter where – whether it be on social media apps, location-based services or companies, or anywhere in between. [Read more…]

Pin of the Month – Smartphone Revolution (Guest Writer)

For May’s “Pin of the Month” we have a guest writer to provide their thoughts and insights on the “smartphone revolution”. Dean Olsen volunteered his writing services for this month’s Pin. If you enjoy his write-up, you can find more of his thoughts on his writing portfolio – Observations by Olsen

In modern times, you would be hard pressed to find anyone without some kind of smartphone device.  Actually, according to this infographic, there may even come a day where there are more smartphones than people.

Smartphone Revolution - Infographic from 1800NumberNow.com

Smartphone Revolution – Infographic from 1800NumberNow.com

[Read more…]

Sunday Musings w/ Shore Branding – 4-27-14

Branding and Digital Marketing

Branding and Digital Marketing

 

After focusing on content marketing in the last edition, today’s #SundayMusings w/ Shore Branding focuses on some of the latest and greatest write-ups I’ve seen on digital marketing over the past few weeks.

#1 – Using Social Media to Influence Your Brand Image – via TheSocialMediaHat.com 

Premise: Understanding what your brand image is and how social media can play such an important role in building that image is crucial in today’s world. Social media connects you with millions of people from around the world and can have an immediate and enormous impact on your brand and business … when done correctly; by engaging with your audience, having meaningful content, etc.

Thoughts: While a little bit older than we typically use here on Sunday Musings, The Social Media Hat is a great resource for digital marketing. This write-up takes a branding angle on your digital marketing efforts and how said efforts can impact your brand image. Whether you are looking to share opinions, looking for recommendations, or sharing other people’s work, social media can help take your brand to another stratosphere. [Read more…]

Sunday Musings w/ Shore Branding – 3-30-14

A mobile #SundayMusings w/ Shore Branding! (Photo credit: ZDNet.com)

A mobile #SundayMusings w/ Shore Branding!
(Photo credit: ZDNet.com)

Happy Sunday and Happy Spring … at least according to the calendar.  This week’s #SundayMusings will focus on mobile and mobile marketing, so here are the top stories that caught my attention over the past two weeks under this umbrella.  Enjoy!

#1 – Foursquare CEO: How We’ll Tell You Where To Eat And What To Order – via ReadWrite.com 

Premise: Aside from telling our friends and family where you are via mobile check-ins, we are providing a dearth of data and information that foursquare is leveraging to help create recommendations for you in the future based on your interests and behaviors.  The author sat down with foursquare co-founder Dennis Crowley to talk about what the future is or might be for his company.

The interview itself talks about the past and present numbers for foursquare and where it is seeing growth around the globe, including how to monetize the platform based on the success it has seen in the US.  It then pivots towards “anticipatory computing”, i.e. where your mobile device knows your location and is able to make recommendations for you.

Thoughts: If this is your first, or one of your first visits to the site, I’ll just preface my thoughts with the following: I’m a big fan of foursquare and the personalization I can get from the network.  I thought the interview was fantastic and at the end was an “aha” moment.  When Crowley says that if three people go to Google Maps and search for dinner, the same places will come up.  However, if those three people search foursquare, they are going to get recommendations based to their interests.  That’s the point and that’s the Holy Grail right there – you get what you want.

(If you are considering using the foursquare platform for your business, take a look at the “Tips” article we put together several months back.) [Read more…]

Pin of the Month – Restaurant Mobile Apps

 

Infographic credit to QSRWeb.com/blog

Infographic credit to QSRWeb.com/blog

 

Our March 2014 ‘Pin of the Month’ includes a bit of information on the key talking point this month on ShoreBranding.com – loyalty.  The infographic itself was found on QSRweb.com’s blog and was immediately selected based on the first of five tips it provided to restaurants who are considering a mobile app. [Read more…]

Sunday Musings w/ Shore Branding – 3-2-14

 

Branding and Digital Marketing

Branding and Digital Marketing

 

Welcome back to a new #SundayMusings w/ Shore Branding!  As mentioned in our last write-up, our #SundayMusings will continue on a bi-weekly basis and each one will focus on a key topic of interest.  This edition will focus on the various aspects of loyalty – from setting up a loyalty program, to specific rewards programs, and several other unique angles or pillars that all fall under the loyalty umbrella.

#1 – Sochi Olympics Shows Us the Future of Marketing … and It’s Very Cool – via LoyaltyLab.com 

Premise: The Olympics coverage has leveraged a new way to understand and interact our customers through video data.  Those that are already integrating video data with the information they are receiving from their loyalty programs are creating powerful tools and information to analyze.  This of course assumes that those marketers have the right loyalty program in place, collecting the right information to improve their respective businesses. [Read more…]

Sunday Musings w/ Shore Branding – 2-9-14

Branding and Digital Marketing

Branding and Digital Marketing

This week’s #SundayMusings w/ Shore Branding refocuses on branding and digital marketing and moves us away from news on the Super Bowl and its advertising.

#1 – Only Twitter TV Can Save Twitter – via Mashable.com 

Premise: Twitter held its first earnings report since going public last year and things are off to a rocky start.  The company reported a profit, despite posting a one-time, half-billion dollar loss for going public.  A major concern is the slow growth in total users, while CEO Dick Costolo also suggests that while Twitter has high awareness, engagement is not where it needs to be.

The author’s suggestion to help Twitter grow is to launch “Twitter TV”.  The idea is to have a steady flow of tweets across a number of popular categories (sports, celebrities, technology, etc.) and have related tweets under each channel on the Twitter home page vs. the basic sign-in screen, where only users see anything at all, and that is among the people that they follow.

Thoughts: This article quickly caught my attention, as I was under the impression the author was suggesting that Twitter should release its own TV platform, similar either to what Intel and others have tried to do, or similar to Apple TV and Chromecast.  I’m glad that isn’t the actual suggestion here and the author’s comments do make sense.  At the very least, this gives non-users the ability to see what Twitter is all about and the ability to look at news/tweets on the topics they are specifically interested in. [Read more…]

Sunday Musings w/ Shore Branding – 1-19-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to #SundayMusings w/ Shore Branding, the top branding and digital marketing stories that caught my attention from the past week.

#1 – The Best-Perceived Brands of 2013 – via AdWeek.com 

Premise: YouGov’s BrandIndex results are in for 2013 and Amazon has become the strongest perceived brand, followed by Ford and Subway to close out the top three.  Banks/Financial institutions started to rebound in 2013 as well, with four out of the top five most improved brands coming from this arena (with the other being American Airlines).  The article includes an infographic of the results and at the bottom you find the top brands by political affiliation.

Thoughts: It isn’t surprising to see Amazon at the top of the list, given their customer service and experience, along with the growth in Amazon Prime and the Kindle.  What is surprising is to see the Kindle itself come in at number 10.  Also surprising are the number two and three top brands – Ford and Subway, respectively.

What brands would be at the top of your list?  I would put Google and Amazon at the top of mine. [Read more…]