Our June ‘Pin of the Month’ focuses on retail loyalty and how mobile technology is forwarding the market. The infographic is brought to us by Kobie Marketing. We’ve been focusing on mobile in recent weeks through our bi-weekly #SundayMusings and even in last month’s Pin of the Month – the Smartphone Revolution.
If you have spent any time on this site over the past year, I think we can align on the fact that more and more people are using smartphones and they are becoming more and more of a part of our everyday lives. Within the infographic we see a relatively bold statement from Kobie that “2014 will be the year of seamless transition between brick-and-mortar, online, and mobile”.
How many of you are already using your mobile while you are out shopping to do comparative pricing, find a quick recommendation or feedback on a particular item, etc.? I know I find myself doing this a lot more frequently. Given this behavior, Kobie’s infographic would include me in that 40% consulting three or more channels before a purchase and the 78% that are checking social media platforms to interact with brands.
How are brands and companies dealing with this in order to win more frequently with potential customers? They are leveraging mobile-based technologies, most specifically GPS or location-based services to better target consumers. You see targeted ads across mobile applications, more relevant advertising in your Facebook and Twitter feeds, etc.
How relevant is mobile in your current shopping patterns and behavior? How do you think that will change this year?
For those that may be unfamiliar with our Pin of the Month, each month we’ll be posting one of the better infographics, pictures, etc. that we typically find on our Pinterest page and (over-) analyzing it in a blog write-up. Follow Shore Branding on Pinterest for frequent updates across branding and digital-related information and infographics.