This week’s #SundayMusings takes a look at the most recent advertising stories that have caught my attention over the past few weeks. What brands have caught your attention recently with their ad efforts – whether that be by TV, digital, or elsewhere?
#1 – “Are Marketers Finally Getting the Hang of Locattion-Based Mobile Ads” via AdWeek.com
Premise: While location-based advertising on mobile devices has been a small portion of mobile ad spending, there continues to be progress made in this arena. Companies like Essence and xAd have worked with Google to improve this targeted approach at mobile advertising.
Thoughts: Location-based marketing continues to slowly move forward and we’re only going to see increases in spend levels here as technology gets stronger and platforms become richer. Push notifications from the likes of Google, Foursquare and others on my mobile, leave no doubt in my mind that this is going to continue to grow.
Just over two years ago (wow!) I did some testing with Nearwoo and while this slightly moves the needle from location-based marketing per se, the ability to drill down at such a granular level is a highly impactful resource for businesses – big and small.
#2 – “Ready or Not, Here Comes Your First Big Weepy 2015 Holiday Prank Commercial” via AdFreak.com
Premise: Shaw Communications released an ad for Canada’s Thanksgiving holiday and won the internet for a few hours, surprising family members with others returning ‘home’ for the holiday.
Thoughts: Originally saw this link and thought for sure it would be Christmas ad, which naturally made my blood boil. However, this was a great ad that truly does get you thinking about what the holidays really are, or should be about.
As always, let’s #SaveThanksgiving – no matter what country you celebrate it in!!
#3 – AdWords and Social Media: King and Queen of Advertising – SlideShare.net
Thoughts: A look back at the history of Google’s AdWords and how it has boomed since social media has taken off over the past decade or so. Interesting to continue to see how AdWords evolves and how powerful the platform is / has become.
Is your brand/business using AdWords? How effective has it been for you?
Tweet of the Week:
— Carl’s Jr. (@CarlsJr) September 23, 2015
Well, Carl’s Jr. certainly sparked the controversy recently with its latest ad. Let’s just say that this is the least revealing tweet you will find on their #TexMexBacon campaign. Not only did we get the standard “sexist” commentary from this campaign, they managed to make it political as well with some folks saying it was controversial because of the US/Mexican border “issues” that are on-going.
Can we just enjoy advertising for what it is and not turn everything into such a PC-driven debate?! Hope you enjoyed this week’s #SundayMusings!