Sunday Musings w/ Shore Branding – 7-19-15

A mobile #SundayMusings w/ Shore Branding! (Photo credit: ZDNet.com)

A mobile #SundayMusings w/ Shore Branding!
(Photo credit: ZDNet.com)

Welcome back for another #SundayMusings with Shore Branding!  This week’s discussion and links all circle around the world of mobile and mobile advertising.  Here are the top stories that have caught my eye over the past few weeks.

#1 – “Televisions Are No Longer the Screen of Choice for Kids” – via AdAge.com

Premise: A recent report from Miner & Co. Studio finds that more than half of parents surveyed said their children preferred to watch video on a mobile device (tablet or phone) over the television.  The impact of this is yet to be seen as these devices become more and more prominent in US households.  However, it is having an impact on TV ratings, specifically kids stations.

Thoughts: So the study itself didn’t surprise me, but the stories from the research irked me.  There is very little that is more annoying than going out to dinner and seeing a family with their heads down all paying attention to their own device.  Equally annoying is when a parent sits down with their kids and immediately hands the child a device.  STOP IT!

Here is the video linked to in the article above from the study.  I couldn’t even get all the way through it without having to walk away.

#2 – “Top 10 mobile advertising campaigns of Q2” via MobileMarketer.com

Premise: The author / site puts together a quarterly list of the top mobile advertising campaigns and with the recent launch of the Apple Watch, there was a lot to choose from over Q2’15.

Thoughts: The news that caught my attention first was the use of the Cinematic Pin offering from Pinterest.  Several brands have pushed forward with the platforms latest ad-related (and revenue driving) technique, including Virgin America and Gymboree.

One additional piece of feedback though … too many stories centered around “selfies” made the list.  Of course, one story would have been too many …

#3 – “9 Mobile Marketing Stats That Will Make You Look Smarter On Twitter” via unbounce.com

Premise: Unbounce breaks down a number of key stats and numbers illustrating the size and growth of mobile marketing over the years.  Whether it is the growing number of users, the amount of time spent on mobile devices, or the amount of money spent on mobile advertising, there is no denying the exponential growth of mobile.  Finally, when talking mobile in 2015, you can’t leave out the growing push towards mobile video.

Thoughts: Beyond the stats and numbers here, if you just followed Twitter’s business over the past five years, you would understand how to stay on top of recent mobile trends.  You started with Twitter and micro-blogging (I hate that word/phrase) and then pivoted into micro-videos (i.e. Vine) and are now moving towards livestreaming via mobile devices (i.e. Periscope).

Brands and companies that stay with these on-going shifts in behavior and consumption have a leg up on more than their fair share of competitors.

#4 – “Samsung Galaxy Tab S2 the next thinnest tablet in the world with 8-inch Super AMOLED screen display, other montster specs” via vcpost.com

Premise: While a release date remains unofficial, it is expected that Samsung will soon announce the release date of their latest tab – the Galaxy Tab S2.  Specs for the devices are starting to float around the internet (as evidenced in the link above).  The device will run on Android’s Lollipop OS and have a microSD slot for extra storage and as always, is compared to the latest iPad devices.

Thoughts: Why is this in today’s #SundayMusings you ask?  Simple … I need a new tablet and this is 99.9% likely to be the tablet that I purchase in the near future.  As you may have seen me complain about on Twitter, my 2012 Nexus 7 is dead thanks to “upgrading” to Lollipop and has become worthless.  I refuse to buy the Nexus 9 due to the lack of additional storage available on it.  The cost doesn’t help the N9’s cause, particularly with being limited to the internal storage provided.

What tablet are you currently using and would you recommend it?  Let me know, I would love to do some comparative shopping.

Tweet of the Week:

While I don’t think there is any earth shattering news among these five mobile trends, it is good to refresh the memory and to ensure you are keeping an eye on what the latest and greatest is … not that this won’t change three or six months from now.  The biggest takeaway among the tips for me is the mention of content marketing via mobile and to keep an eye in this area.  (I’ll ignore the oversight of referencing Periscope and Meerkat.)

That wraps up another #SundayMusings!  What has caught your eye in mobile over the past few weeks?

Enjoy what remains of your weekend and the week ahead!

 

Sunday Musings w/ Shore Branding – 5-10-15

A mobile #SundayMusings w/ Shore Branding! (Photo credit: ZDNet.com)

A mobile #SundayMusings w/ Shore Branding!
(Photo credit: ZDNet.com)

We are focusing our efforts on mobile in this week’s #SundayMusings.  With the recent announcement from Google (Mobilegeddon) and its impact on web sites and search results, it feels like a good time to keep an eye on all things mobile.

#1 – “How to Ace the Google Mobile-Friendly Test & Score 100%” – via Moz.com

Premise: Google has begun to further roll out its mobile-friendliness rankings within its search algorithms.  This write-up focuses on the mobile test itself by Google, but also includes links to several other Mobilegeddon write-ups that were put on Moz.com.

Google’s mobile checking Chrome extension will rate your site and provide feedback on areas that may need improvement.  The write-up also goes into the five components of the mobile score and quickly what each represents.  The team at Moz wound up doing their own test across 4K sites to see who did well and who scored poorly on the new algorithm.

Thoughts: What caught my eye on this article vs. the many, many others regarding Mobilegeddon was the willingness to put together real-life examples from around the web and quantifying those results.  A well deserved “kudos” to the team at Moz that went through this effort!

Have you tested your site’s mobile ranking?

#2 – “Google’s Mobile-Friendly Algorithm A Week Later: Was It Really Mobilegeddon” via SearchEngineLand.com

Premise: After all of the uproar, did the change in Google’s algorithm drive significant change in mobile search results?  According to this write-up and the coinciding mining, the answer is ‘not really’.  Tracking results from others around the web (links included within the story, including the work done by Moz) the author finds that while changes have been seen, they are not as significant as “feared”.

Thoughts: Similar to many stories seen on the news these days, Mobilegeddon was ramped up as a colossal event that would shake the world to its core (OK, maybe that is even a bit much), only to find that the changes in search results have been impacted, but not turned upside down.

#3 – “Notes From A Mobilized Marketer – It Isn’t The Young That Value The Smartphone The Most” via JeffHasen.com

Premise: Jeff cites research from Pew Research Center that states that the older you are, the more you value your smartphone.  The vast majority (82%) of those 65+ in age say their phones give them freedom.  That’s just one of a dozen or so headlines from the past few weeks included in this “musings”-like write-up.

Thoughts: While I tend to agree that as I get older, my phone becomes more prevalent, I don’t know if I think that is because I’m getting older as much as it is the fact that my phone is getting better.  What are your thoughts on this?

What really caught my attention here is actually the news that Meerkat jumped ahead of Periscope and was first to launch its app on Android devices, while Periscope remains an Apple-only product.  If I didn’t love Twitter and Vine so much, I would make a much bigger deal out of this, but come on Periscope … we’re waiting!

We’re going to move away from more news articles this week and embed a few items of interest.  First, take a look at the SlideShare below on Wearable technology and its role in mobile:

Next, I found this YouTube video (on DigitalTrends.com) and thought how true (and sad) this is in our everyday lives:

Tweet of the Week:

Have you seen this story yet?  A woman was in a hostage situation in Florida and placed an order to her local Pizza Hut with the emergency message for help.  Truly amazing that she was able to get this through, the employees were smart enough to act on it, and the situation didn’t escalate.  It’s a crazy world we live in these days.

That’s it for this weekend’s #SundayMusings.  Happy Mother’s Day to all the moms out there!

 

Sunday Musings w/ Shore Branding – 6-8-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to another edition of #SundayMusings! This week we will be focusing on retail-related news and stories that caught our attention over the past few weeks. As a quick aside, we will also be focusing on retail and retail loyalty in the forthcoming June “Pin of the Month” next weekend. For now, here are the stories that caught my attention.

#1 – Do Tablets Have The Power To Revolutionize Retail – via CMO.com 

Premise: While not there yet, tablets will soon be everywhere. Similar to how the iPod revolutionized the music industry, tablets will turn the retail landscape on its head. It is predicted that half of the US will have a tablet within the next few years. Tablets are a research-friendly device for customers and the author provides several additional motivating facts for leveraging tablets for your business.

Thoughts: The second screen has changed consumers’ behaviors – from how they watch television to the entire retail/shopping experience. The Nordstrom example provided by the author is a great way to show how a retailer can leverage a tablet to create a unique experience for its customers. Bookmark the site for future write-ups on how tablets are impacting additional industries as well. [Read more…]

Sunday Musings w/ Shore Branding – 3-30-14

A mobile #SundayMusings w/ Shore Branding! (Photo credit: ZDNet.com)

A mobile #SundayMusings w/ Shore Branding!
(Photo credit: ZDNet.com)

Happy Sunday and Happy Spring … at least according to the calendar.  This week’s #SundayMusings will focus on mobile and mobile marketing, so here are the top stories that caught my attention over the past two weeks under this umbrella.  Enjoy!

#1 – Foursquare CEO: How We’ll Tell You Where To Eat And What To Order – via ReadWrite.com 

Premise: Aside from telling our friends and family where you are via mobile check-ins, we are providing a dearth of data and information that foursquare is leveraging to help create recommendations for you in the future based on your interests and behaviors.  The author sat down with foursquare co-founder Dennis Crowley to talk about what the future is or might be for his company.

The interview itself talks about the past and present numbers for foursquare and where it is seeing growth around the globe, including how to monetize the platform based on the success it has seen in the US.  It then pivots towards “anticipatory computing”, i.e. where your mobile device knows your location and is able to make recommendations for you.

Thoughts: If this is your first, or one of your first visits to the site, I’ll just preface my thoughts with the following: I’m a big fan of foursquare and the personalization I can get from the network.  I thought the interview was fantastic and at the end was an “aha” moment.  When Crowley says that if three people go to Google Maps and search for dinner, the same places will come up.  However, if those three people search foursquare, they are going to get recommendations based to their interests.  That’s the point and that’s the Holy Grail right there – you get what you want.

(If you are considering using the foursquare platform for your business, take a look at the “Tips” article we put together several months back.) [Read more…]