Sunday Musings w/ Shore Branding – 12-20-15

Sunday Musings w/ Shore Branding - Happy Holidays! (Photo credit: RealClubResorts.com)

Sunday Musings w/ Shore Branding – Happy Holidays!
(Photo credit: RealClubResorts.com)

Happy holidays everyone!  Today’s #SundayMusings focus take a look at my two favorite stories related to Christmas branding.  Both campaigns were found via AdFreak.    

#1 –  “Miller Lite Dresses Times Square Billboards in Huge, Handwoven Ugly Sweaters” via AdFreak.com

Thoughts:

Ugly sweaters may or may not be as popular as ever, but I still love them.  The most amazing part of this campaign from Miller Lite is that all of the ugly sweater billboards are handwoven out of yarn!  For those not interested in clicking the link above, if you are in NYC you can find the campaign on 49th and 7th.  

#2 – “Reese’s Turned Gripes About Its Ugly Christmas Candy Into Funny Ads About Tree Shaming” via AdFreak.com

Thoughts:

Due to us living in a world where you have to complain about something all of the time, several people took to Twitter to complain about Reese’s Christmas tree snacks and the shape that they were coming in.  Reese’s turned it into a beautiful campaign and drove some relatively free PR out of the entire situation.  

Tweet of the Week:

Despite the move to online shopping, brands still have a tremendous opportunity to build engagement with customers and the general foot traffic that passes through their stories.  While I virtually never praise their name, Apple did a nice job with their window display seen in this article.  

What Christmas branding or ad campaigns caught your attention this season?  Happy holidays everyone!  Merry Christmas!

 

Sunday Musings w/ Shore Branding – 9-27-15

Branding and Digital Marketing

Branding and Digital Marketing

With the start of the NFL season in swing and Oktoberfest starting in Germany this weekend, it is time to dedicate a #SundayMusings to beer.  It has been a long time coming and will also be part of next weekend’s “Loyalty to Brands”.  Here are a few stories that caught my attention in recent weeks across beer brands.

#1 –  “Guinness raises a glass to Denis Leary’s Firefighters Foundation with $224K donation” via IrishCentral.com

Premise: Guinness has donated just under $224K to actor/comedian Denis Leary’s Firefighters Foundation, in support of firefighters nationwide.  The relationship between the beer brand and Leary has been going on for a couple of years now, with Guinness giving back to the community in a very noble way.  For more information you can visit GuinessGivesBack.com.  

Thoughts: The first thought for many when asked about Denis Leary may be a foul-mouthed comedian or the star of Rescue Me.  However, he does a lot of good through his foundation, the genesis of which comes from an unfortunate life event.  

Kudos to Guinness for continuing the relationship not only through its donations, but continued PR and ad support behind the cause as well.  

#2 – “Bud Light and Google Partner To Win Football Fans On The Second Screen” via prnewswire.com

Premise: Bud Light, the official beer of the NFL, is partnering with Google (and YouTube) to market its product to those using a second screen during football.  Whether you are searching for scores or fantasy football updates online, you are likely to wind up seeing some type of marketing effort from Bud Light.  

Thoughts: Bud Light is working with 28 of the 32 NFL teams, having created a unique can for each of the 28.  I actually saw a good amount of responses from Bud Light’s Twitter feed, as they replied to many NFL fans across teams with quick GIF files of that respective team’s Bud Light can.  Needless to say, Bud Light is listening and taking content marketing to another level through its online channels.

#3 – Miller Lite – Free Rides

Premise: Miller Lite is partnering with various transit systems and communities to give away free rides to promote safety and to prevent drunk driving with this site.  

Thoughts: How do you build saliency when your number one competitor has the national partnership with the most prevalent sports league in the US?  You do a little good for society.  The program has provided almost 5 million free rides to date.

I noticed this on Twitter as well, when Miller Lite was promoting the program for the Eagles and Cowboys game from Week 1 and thought it was a fantastic program that deserved more attention.

Tweet of the Week:

While there are Oktoberfest’s held all over the world, nothing compares to the one that started last Saturday in Germany.  Bucketlist …

That’s it for this week’s #SundayMusings!  What is your favorite beer and why?

 

Sunday Musings w/ Shore Branding – 6-7-15

Branding and Digital Marketing

Branding and Digital Marketing

As we enter Summer and people head to the shore, I figured it was a good time to dedicate a #SundayMusings to the top Summer branding news entering the season.  The following stories caught my eye over the past few weeks.  What campaigns or brand positionings have caught your eye for this Summer?

#1 – “To Kick Off Summer, Miller Lite Stages a Mini Awards Show on Twitter” – via AdWeek.com

Premise: For the second consecutive year, Miller Lite is using the turn of the season to invest heavily in its Twitter advertising.  For $200K, Miller Lite was the ‘promoted trend’ on Twitter for a day, using a tweet with the hashtag #ItsMillerTime – a refurbished marketing message from advertising used years ago by the brand.

Thoughts: Aside from providing the cost behind what it takes to advertise on Twitter, there was a second nugget in here that piqued my interest; Miller Lite is NOT tying this Twitter campaign to a television ad.  The move to online advertising is real folks …

#2 – “7 Days to Building a Stronger Brand This Summer and Beyond” via hub.coxmedia.com

Premise: Many businesses rely on the Summer months to drive sales/revenue.  This write-up helps you think about ensuring you have done enough to drive brand resonance.  This was the start of a seven day series of write-ups regarding branding your business to further drive sales.

Thoughts: I thought this was a great idea to promote the free e-book being offered and to continue driving people to download their material.  I don’t think there is too much groundbreaking material here, but I did want to call out the 7th tip, “Be patient”.  In short, “cosign”.

#3 – “Marmite readies ‘summer of love’ campaign with flower-power logo design” via MarketingMagazine.co.uk

Premise: Marmite has filed a patent claim on a logo for the brand that includes the tagline “Summer of Love”.  Unilever has not provided any further information at this time, but the brand looks to pivot with a new campaign, logo, and tagline.

Thoughts: Had to go across the pond for more Summer branding news.  Have you ever tried Marmite?  The ‘love it or hate it’ motto/mantra seems to be very true.  I tried it on vacation once and let’s just say I fell into the latter category of that motto.  However, people swear by it.

#4 – “Target Branding 2015” via CargoCollective.com

Premise: The Target logo is nice and simple, but also rememorable.  Peters has created a new ad campaign for Target taking this theme to another level with vibrant images.  However, the red and white colors remain firmly in place.

Thoughts: There are a number of images from the various Target ads/campaigns but they all stay true to the Target logo.  I particularly like the ones that have the red polka dots that seemingly go over the person or object also in each piece of creative.

What do you think of these ads?  Too much?

Tweet of the Week:

I’m not going to lie, I laughed out loud when I saw this tweet from Captain Morgan.  Maybe it is a New Jersey thing, but I loved the hashtag #SunsOutRumsOut.  We have a winner for the best Summer branding hashtag of 2015!

Hope you enjoyed our Summer branding #SundayMusings!  Now go outside and enjoy the start of the Summer!