Sunday Musings w/ Shore Branding – 3-1-15

Sunday Musings w/ Shore Branding - The Valentine's Day Edition! (Photo credit: blog.templatemonster.com)

Sunday Musings w/ Shore Branding – The Valentine’s Day Edition!
(Photo credit: blog.templatemonster.com)

 

We are closing out February with a Valentine’s Day #SundayMusings – taking one last look at the branding and digital marketing news from brands and companies as they relate to Valentine’s Day.  Here are the holiday stories that caught my eye heading into and through the month.

#1 – “Love Across the Twittersphere” – via blog.twitter.com

Premise: The Twitter blog dives into some Twitter Analytics and how “love” is spread across the network.  Sweden comes out on top as the most “in love” country around the globe.  Twitter also takes a look at some of the most commonly used hashtags across the calendar year.

Thoughts: The Twitter blog is a great bookmark to see the latest and greatest from the site.  It hits on current and relevant news, holidays, sporting events and more.  I’m not sure what level of humor vs. sadness I find in the hashtags across the span of a calendar year.  (OK, it’s funny) [Read more…]

Super Bowl Ad Review 2015

 

It is that time again!  Last weekend’s Super Bowl XLIX managed to break the preceding year’s viewership record, drawing 114.5 million viewers vs. last year’s 112.2 million.  This year’s Super Bowl was one for the ages, even if my favorite team lost in heartbreaking fashion.  That also meant that more people were still glued to their TV as the game wore on and the brands that spent money for advertising late in the game got what they paid for – attention.

As we have done in the past (2014 & 2013), here is my Super Bowl ad review from a panel of one.  One important caveat for this year’s countdown – there are two countdowns here.  Welcoming a newborn to the family in mid 2014 leads to a complete bias for the sappy ‘Dad’ commercials.  So I’m ranking those separately.  They would be at or near the top of the regular countdown.  Aside from the Seahawks pulling on heart strings, the ads in the “second countdown” below also led to me needing to call my own timeouts.  Good grief.

The overall countdown: [Read more…]

Sunday Musings w/ Shore Branding – 2-9-14

Branding and Digital Marketing

Branding and Digital Marketing

This week’s #SundayMusings w/ Shore Branding refocuses on branding and digital marketing and moves us away from news on the Super Bowl and its advertising.

#1 – Only Twitter TV Can Save Twitter – via Mashable.com 

Premise: Twitter held its first earnings report since going public last year and things are off to a rocky start.  The company reported a profit, despite posting a one-time, half-billion dollar loss for going public.  A major concern is the slow growth in total users, while CEO Dick Costolo also suggests that while Twitter has high awareness, engagement is not where it needs to be.

The author’s suggestion to help Twitter grow is to launch “Twitter TV”.  The idea is to have a steady flow of tweets across a number of popular categories (sports, celebrities, technology, etc.) and have related tweets under each channel on the Twitter home page vs. the basic sign-in screen, where only users see anything at all, and that is among the people that they follow.

Thoughts: This article quickly caught my attention, as I was under the impression the author was suggesting that Twitter should release its own TV platform, similar either to what Intel and others have tried to do, or similar to Apple TV and Chromecast.  I’m glad that isn’t the actual suggestion here and the author’s comments do make sense.  At the very least, this gives non-users the ability to see what Twitter is all about and the ability to look at news/tweets on the topics they are specifically interested in. [Read more…]

New Poll – What Is On Your Holiday Wish List?

 

What is on your holiday wish list?  (Photo credit: 123rf.com)

What is on your holiday wish list?
(Photo credit: 123rf.com)

We were overdue for a new poll for a few weeks on Shore Branding, but held off in the spirit of our #SaveThanksgiving efforts.  With Thanksgiving past us, it is now time to think about what your holiday wish list looks like.  Our new poll question is simple: What is the one tech-related item that you hope to receive as a gift this month?  (Whether this is self-gifted or from someone else is unimportant…) [Read more…]

Sunday Musings w/ Shore Branding – 9-8-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding!  The following are this past week’s top stories in branding and digital marketing that caught our attention.

#1 – Google’s ‘Android KitKat Will Appear on 50 Million Candy Bars – via AdWeek.com 

Premise: Google’s next operating system has changed its name from Key Lime Pie (rumored at least) to KitKat, the very popular chocolate candy.  Hershey, who distributes the candy in the US (but not outside of the US, as that is handled by Nestle) announced the partnership with Google, in a publicity-focused, co-branding effort.

Kit Kat bars will have an Android logo on them in stores soon as part of the PR campaign.  Google will be running promotional efforts and giveaways for Nexus 7 tablets, Google Play gift cards, and Kit Kat candy.

Thoughts: The relationship forged here is brilliant from both sides of the fence.  Google will put its Android logo on one of the more popular chocolates on shelf and likely help its appeal among younger potential consumers.  Kit Kat gets the free PR from being involved with Google, who you know is going to market the launch of their new OS heavily. [Read more…]

Sunday Musings w/ Shore Branding – 8-25-13

 

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our eye from the past week.

#1 – Agony and Ecstasy: Steve Ballmer’s Years At Microsoft – via ReadWrite.com 

Premise: Microsoft’s CEO Steve Ballmer announced that he will be retiring within the next 12 months on Friday, sending the stock price up a few dollars.  This write-up takes a look back at his tenure at the tech giant, listing out the successes (company restructuring and killing off failed projects) and failures (Xbox One’s original rollout and the Surface tablet).

Thoughts: Upon Ballmer’s announcement, the stock surged 10% or so and finished the day up over 7%.  I’m not sure how I would feel about that if I were Ballmer.  Of course, with that increase he increased his personal wealth millions of dollars over (he reportedly owns over 300 million shares in the company), so I doubt he takes it to heart.  There was no announcement as to who would be replacing Ballmer when he retires, so expect the search to create a lot of news in the coming weeks and months.

Microsoft is well behind Apple and Google in mobile right now and it will be important for the next leader to put heavy focus and investment in this arena.  The Surface tablet has been a colossal failure thus far.  While Xbox had been a gold star for Microsoft and Ballmer, their original plans for Xbox One were panned.

Who do you think will take over at Microsoft?  Will Bill Gates return?  Will they steal someone from Google (or Apple)? [Read more…]

Sunday Musings w/ Shore Branding 5-12-13

Branding and Digital Marketing

Another Sunday in May and another holiday to go celebrate.  Happy Mother’s Day to all the moms that are readying this!  Here are this week’s ‘Sunday Musings w/ Shore Branding’ – the top five stories in branding and digital marketing.  For those interested, you can find the archives of this weekly write-up under the Blog-Sunday Musings tab at the top of the page.

#1 – Maker’s Mark’s Plain Dumb Move Proved To Be Pure Marketing Genius – Forbes.com

Premise: Back in February, Maker’s Mark announced that due to rising production costs they would be watering down their product.  This caused a social media circus, with droves of consumers taking to various platforms to complain about the decision.  However, this also drove consumers to the store apparently, as sales skyrocketed for the brand.  Ultimately, Maker’s Mark has reversed its decision to water down its product due to the backlash.

Thoughts: Here is another example of the power of social media.  Fans of Maker’s Mark came out and rebelled against a decision the company made and it helped change its position in only a short matter of time.  There is a bit of a conspiracy theory presented in the article that Maker’s Mark decided to create this news in an effort to boost sales, but I have a hard time believing that; in fact, the author doesn’t seem to either, but brought it up anyway. [Read more…]