Sunday Musings w/ Shore Branding – 11-10-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!

#1 – 10 brilliant new examples of branded Vines – via eConsultancy.com 

Premise: The recent updates made on the Vine app allow for more user flexibility and creativity, which will likely lead to even higher quality micro-videos.  The author takes a look at brands that are leading the charge on the platform.  Trident, Dunkin Donuts, and Airbnb were the first to produce Vine videos and use them as advertising on TV.  Oreo and Tide are also referenced, given their high quality micro-videos from last week’s holiday.

Thoughts: Improving the functionality of the app will certainly make for even greater content, from brands and ‘everyday people’.  What really caught my eye here is the quote from Dunkin Donuts VP of Global Consumer Engagement, mentioning that billboards would be a good place to bring Vine videos to.  That is a fantastic idea! [Read more…]

Sunday Musings w/ Shore Branding – 6-23-13

Branding and Digital Marketing

Branding and Digital Marketing

Happy Sunday!  Here are this week’s stories that caught my attention in branding and digital marketing in this week’s Sunday Musings w/ Shore Branding.

#1 – Instagram Video Vs. Vince: What’s The Difference – via TechCrunch.com 

Premise: On June 20th, Facebook made it official, allowing Instagram users to upload videos to the site – i.e. another Vine competitor.  Instagram’s video allows for 15 second uploads with the ability to make edits.  The author provides a quick comparison of similarities and differences between Instagram and Vine in terms of various Creation and Consumption areas.

Thoughts: The ability to upload video capability really isn’t too surprising to see from Facebook and Instagram.  However, it is clearly a reaction to the growing use of online video sharing, specifically Twitter’s Vine.  It seems that Facebook is once again behind others in understanding consumer behavior and future trends in market.  With that said, they have certainly created several unique capabilities that are currently unavailable for Vine users.

Here are the few items that are clearly selling points for users to consider Instagram: longer length videos (15 seconds vs. 6 seconds for Vine), the ability to edit/delete clips from a video, and a greater number of places you can share your upload. [Read more…]