Pin of the Month – The ROI of Social Media

Infographic by Likeable Local, Likeable Media

Infographic by Likeable Local, Likeable Media

October’s “Pin of the Month” comes from one of, if not my favorite social media marketing companies out there, Likeable Local a division of Likeable Media.  Founded by Dave Kerpen, the company has taken giant steps forward over the past decade or so in social media marketing and its own, proprietary software and information.

Likeable’s infographic is a nice teaser into the power of social media and how it can improve your brand and help you achieve your goals.  In a straightforward manner, we see how WOM has changed over time, with social media making it easier to let your friends and family know that you would recommend a brand, business, etc.  Instead of that WOM spreading one person at a time, one post on social media is likely seen by dozens, if not hundreds of your friends and followers.  

The infographic quotes a few numbers from outside sources, saying a whopping 92% believe that WOM recommendations from friends and family are more believable vs. any form of advertising.  You wonder why companies are asking you to rate them across social media and online forums?

There are ways to invest in social media appropriately, including tracking how well your money spent is impacting your business.  If you have questions, concerns, or issues with your social media marketing and planning, do not hesitate to ask.  In building on the WOM aspects of our “Pin of the Month”, I would not hesitate to recommend Likeable / Likeable Local to you.  Give them a try and tell them I sent you!

What catches your attention in this month’s infographic?  Let us know in the comments below or drop me an email at  

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks!


Pin of the Month – The Power of Word of Mouth Marketing

Building Your Brand Through Customers - The Power of Word of Mouth Marketing by Salesforce Canada

Building Your Brand Through Customers – The Power of Word of Mouth Marketing by Salesforce Canada


March’s “Pin of the Month” landed in our Inbox a few weeks ago.  With a focus on branding through word of mouth advertising, the infographic above from Salesforce Canada’s blog provides quite a few staggering numbers in the power of word of mouth.

An overwhelming majority are influenced in the purchasing/buying behaviors by word of mouth advertising from others.  Whether that is friends, family, and/or brand ambassadors, leveraging word of mouth advertising is critical for your brand.  I was actually surprised that WOM was the “second best source of revenue according to US small businesses”.  When I think of building small businesses, WOM is the first brand builder that comes to mind.  Without word of mouth, small business owners will have an uphill battle in getting their business off the ground. [Read more…]

Sunday Musings w/ Shore Branding – 12-22-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  Again, we have largely been able to focus on one particular subject this week.  As we come to the end of 2013, it is natural to look ahead to 2014 and this week provided a lot of content for predictions and tips going into next year.

Throughout the links below you will also find several write-ups that we put together here on that particular subject over the course of the past nine months.  Take a look if you missed any of it! [Read more…]

Sunday Musings w/ Shore Branding – 6-16-13

Branding and Digital Marketing

Branding and Digital Marketing


Happy Father’s Day to the dads out there!  Once again, here are this week’s stories that caught my attention in branding and digital marketing in this week’s Sunday Musings w/ Shore Branding.

#1 – 7 Trailblazing Brands That Won By Being First – via 

Premise: The author takes a deeper look into the brands that defined or redefined their marketplace by being the first one to go in a unique direction.  From DeBeers changing the diamond industry to digital stalwarts like LinkedIn and Amazon, the article takes us back to the beginning for these companies and how they have become successful.

Thoughts: If you want to change the world, you have to think a little outside the box, right?  These companies have certainly done so over the course of time.  There are a number of intriguing examples listed in the article.  One that caught my eye was how Nintendo changed the video game market with their Wii console in 2006.  It is even more interesting to think about how archaic the Wii already seems to be in 2013 and how that market has evolved in such a short period of time, after being stagnant for so many years prior. [Read more…]

Sunday Musings w/ Shore Branding – 4-7-13

Sunday Musings 1

Here are this week’s ‘Sunday Musings’ – the top five stories in branding and digital marketing from the past seven six days.  As always, you can find the archives of this weekly write-up under the Blog-Sunday Musings tab at the top of the page.

Please note that there will not be a Musings next Sunday, 4/14.  We’ll be returning to our regularly scheduled write-up the following weekend, 4/21.

#1 – Facebook Home – Facebook take control over Android Phones –

Premise: On Thursday, Facebook announced its latest plans for mobile – Facebook Home.  This is not being billed as Facebook’s own mobile phone or operating system, but the means in which to create a more social device.  The first device that will have the Home feature will be from HTC on AT&T.

Thoughts: This seems like a good idea for Android and its open platform, bringing in the Facebook diehards onto their OS.  It seems a little counterintuitive to the direction Facebook has been heading with their partnerships with Microsoft and Bing.  Perhaps that is the intent however, to re-balance their positioning across the tech behemoths.  To be perfectly honest, I have no interest in a Facebook Home driven phone, but I can see the value in it for both companies.

#2 – “The Marketing Value of YouTube” – 

Premise: Should you or your business have a YouTube page?  The article provides a lot of information on whether or not setting up a YouTube page is right for you and the rationale behind the decision.  Beyond building awareness for your brand, there are advantages to be found by using YouTube for your business, including its integration with other social networks.  The write-up then goes into the various types of content that can be put on your site, recommendations on whether or not you should have a page, how to measure success of the page itself, and FAQ’s.

Thoughts: There is a tremendous amount of information available in this write-up for consideration.  If your business is weighing whether or not you should start a YouTube page, I would consider this a very good starting point for that discussion.  The analytics piece towards the end will also help you better understand what is working and what might not be … while not relying on “view counts”.     

#3 – “April Fools’ Day: Brands Show Off Their Funny Side on Social Media” –

Premise: The week started off on April Fools’ Day and brands were quick to pounce on social media with a number of great gags for their brands and products. has taken a stab at collecting some of the best from the web here in this write-up.

Thoughts: My favorite April Fools’ Day product came from Scope and its Bacon-flavored mouthwash.  I even fell for this for a second until I was reminded what day it was.  Their ad was well put together and the overall idea/concept isn’t too far from reality.  Also, how many different pranks does Google need to create?

#4 – “What digital marketing will look like in 5 years” – 

Premise: In an exclusive interview, Intel’s Brian David Johnson answers questions on the future of digital marketing, technology, and role of TV’s, magazines, etc. through a Google+ Hangout.  You’ll see five separate videos here, each related to a particular topic and lasting between 1-2 minutes.

Thoughts: Good thoughts and answers here from Intel’s Futurist.  My favorite answer out of the five videos posted is under the “Will TV and magazines die?” headline.  Many are quick to say that X and Y are dead/done, and that isn’t necessarily the case, they are just evolving into something a little different.

#5 – “Why You Might Want to Be More Negative in Your Marketing” –

Premise: The author provides 8 different areas in which one might choose to leverage a negative thought, expression, etc. in their marketing efforts.  The article goes through these various options and how/why consumers are engaged by this type of marketing.  Note that towards the end of the article, they are clear that a shift or push into negative marketing can backfire.

Thoughts: I wouldn’t have even classified several of these negative marketing efforts, but they all could create buzz or have you fall flat.  You’ve certainly seen negative titles and headlines, it is what drives you to click around on the Internet so often.  I’m not a fan of #6 on this list – ‘Stir up some controversy’.  This irks me the wrong way, particularly when it seems so unbelievable and that someone or some company is just putting it out there to drive reaction from others.  My favorite on the list: #8 – ‘Make fun of yourself’.  Self-deprecating humor is humor at its best.

Have you tried to go negative in any of your marketing?  If so, did it work?  Should I preface this article with “Do not click on this link, you will never be the same” when sharing on social networks?

What else may have caught your eye in branding and digital marketing news this week?

Again, just a reminder, there will not be a ‘Sunday Musings’ next week, 4/14.  We will return the following week with more thoughts and stories in branding and digital marketing on 4/21.