Sunday Musings w/ Shore Branding 5-12-13

Branding and Digital Marketing

Another Sunday in May and another holiday to go celebrate.  Happy Mother’s Day to all the moms that are readying this!  Here are this week’s ‘Sunday Musings w/ Shore Branding’ – the top five stories in branding and digital marketing.  For those interested, you can find the archives of this weekly write-up under the Blog-Sunday Musings tab at the top of the page.

#1 – Maker’s Mark’s Plain Dumb Move Proved To Be Pure Marketing Genius – Forbes.com

Premise: Back in February, Maker’s Mark announced that due to rising production costs they would be watering down their product.  This caused a social media circus, with droves of consumers taking to various platforms to complain about the decision.  However, this also drove consumers to the store apparently, as sales skyrocketed for the brand.  Ultimately, Maker’s Mark has reversed its decision to water down its product due to the backlash.

Thoughts: Here is another example of the power of social media.  Fans of Maker’s Mark came out and rebelled against a decision the company made and it helped change its position in only a short matter of time.  There is a bit of a conspiracy theory presented in the article that Maker’s Mark decided to create this news in an effort to boost sales, but I have a hard time believing that; in fact, the author doesn’t seem to either, but brought it up anyway. [Read more…]