Sunday Musings w/ Shore Branding – 12-7-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to the latest edition of #SundayMusings!  This week we are going back to Black Friday to take a look at some of the brands that made news for “that day” after Thanksgiving.  Here are the stories that caught my attention:

#1 – “Thanksgiving Sets Historic Milestone as Mobile Drives More Than Half of All Shopping Traffic, Reports IBM Digital Analytics Benchmark” – via IBM.com

Premise: IBM’s Digital Analytics Benchmark found that more shopping was done via mobile on Thanksgiving and Black Friday than in any year past.  In addition, mobile outpaced PC’s for the first time and hit 52.1% of all online traffic.  On Saturday, IBM released a number of interesting statistics and breakdowns in the article.

Thoughts: A few tidbits from the final results caught my attention:

  1. While phones drove traffic, tablets drove sales – more people were purchasing on a tablet device this year.
  2. Thanksgiving sales continue to be more prevalent and are eating into Black Friday sales.  If you have been reading our articles over the past month or so, you know how I feel about this.  (Stay home on Thanksgiving also means talking to your friends and family, not staring at the computer.  SaveThanksgiving.net)
  3. Apple outpaced Android across three different metrics in Black Friday sales.  Here is a second article from Fortune focusing a little bit more on these numbers.

[Read more…]

Sunday Musings w/ Shore Branding – 11-23-14

Sunday Musings w/ Shore Branding - Thanksgiving Edition (Photo Credit: GlowRockport.wordpress.com)

Sunday Musings w/ Shore Branding – Thanksgiving Edition
(Photo Credit: GlowRockport.wordpress.com)

This week’s #SundayMusings is near and dear to our heart as we focus on the Thanksgiving holiday and Thanksgiving branding efforts made around the country.  For those that don’t already know, we have set up SaveThanksgiving.net in an effort to keep the holiday alive and with our respective friends and family; not at the mall and shopping for holiday sales.  That is what “Black Friday” and beyond is for.  Without going on any further of a tangent, here are the top stories that caught our eyes over the past couple of weeks related to Thanksgiving.

#1 – “How Your Favorite Thanksgiving Brands Got Their Names” – via mascola.com

Premise: Interested in learning how brands that are likely around your Thanksgiving table got their names?  The Mascola Group puts together a list of six brands that are commonly used for Thanksgiving meals and tells their story of how each came to be.

Thoughts: There aren’t any off the wall names or stories behind the names here among the six.  However, and it is potentially sad to admit this, I had no idea that Ore-Ida got its name being located in Oregon and next to Idaho (potatoes).  You really can learn something new every day. [Read more…]

Sunday Musings w/ Shore Branding – 12-29-13

Sunday Musings w/ Shore Branding - Happy Holidays! (Photo credit: RealClubResorts.com)

Sunday Musings w/ Shore Branding – Happy Holidays!
(Photo credit: RealClubResorts.com)

Happy holidays everyone!  Welcome to a festive Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  This week’s stories have a Christmas theme to them.

#1 – Why Pepsi Should Get Mean At Christmas And Brand The Grinch – via PrintSome.com 

Premise: Coca-Cola has put a stranglehold around Christmas marketing and the use of Santa Claus and this write-up suggests that Pepsi leverage the Grinch in an effort to create their own branding benefits around the holiday.  Pepsi should take the “bad boy role” and run with it during the holidays.

Thoughts: This is not a bad idea at all for Pepsi to consider.  As the author points out, society tends to love the bad boy role these days.  With the right amount of resources behind it, a tie-in with the Grinch should certainly build some buzz around the holidays and the branding could be a hit.  Who doesn’t love this guy …? [Read more…]