Loyalty to Brands – Dunkin’ Donuts

Loyalty to Brands - Dunkin' Donuts (Photo from Dunkin' Donuts Twitter)

Loyalty to Brands – Dunkin’ Donuts (Photo from Dunkin’ Donuts Twitter)

This quarter’s “Loyalty to Brands” write-up focusing on a brand/company that I have liked for a long time but have become loyal to over the past year and for a specific reason.  Dunkin’ Donuts has been around for a long time, particularly in the Northeast.

Everyone loves a munchkin (even if you have to cheat on a diet), and I strongly prefer their coffee over Starbucks and others.  However, it wasn’t until Dunkin’ Donuts launched their DD Perks loyalty program and corresponding mobile app that I really started to make frequent trips to the local stores.

Dunkin’ Donuts was one of the first brands to work with Foursquare, partnering with American Express.  When you checked into a Dunkin’ location on Foursquare and synced your Amex card to your account, you would receive a statement credit.  That started nudging me towards Dunkin’ at first.  When they decided to bring everything under their own roof and develop their mobile app, I was sold.

The ability to automatically refresh the balance on my card that is linked to the Dunkin’ Donuts app makes it an easy way to ensure I have the necessary cash in my account.  At the same time, I’m consistently earning points during purchases, which turns into free beverages once you have accumulated enough points.  (Note, as seen below, as of this writing 200 points = a free beverage and every $1 spent = 5 points.)

DD Perks from Dunkin' Donuts

DD Perks from Dunkin’ Donuts

Has a particular mobile app increased your loyalty to a brand or company like this?  Would any Starbucks fanatic like to refute this entire write-up and explain to readers why their brand of choice is superior?

As mentioned in the past, if you have a brand or service that you consider yourself loyal to and are interested in guest blogging on Shore Branding, please do reach out and let me know via the Comments section below or through the Contact page.  Thanks!

 

 

Pin of the Month – The Modern Mobile Travelers

Infographic by Usablenet.com

Infographic by Usablenet.com

Building off of last weekend’s #SundayMusings, our “Pin of the Month” for May dives in on mobile, specifically the mobile traveler.  This month’s infographic coincides with a free ebook from Usablnet.com.  With an interest in mobile and a desire to always be traveling, this one was right up my alley.

The infographic takes a look at the mobile traveler and provides input and feedback as to how brands can better connect with them.  I particularly enjoy how each section of the infographic itself is followed by an insight blurb to put all of the pieces together for you.

After the demographic and background information, we get to the meat and potatoes of who the mobile traveler is and their respective behaviors.  This includes the very obvious differences across generations / age groups.

There were, however, two items that surprised me a little bit (read: I don’t fit the mold here):

  1. Consumers are consistently more likely to book travel on mobile web vs. a specific app.
  2. Approximately half of mobile travelers say they are influenced by loyalty programs.  I would have thought this would be much higher.

How are you using mobile when considering or booking travel?  Are you a multiple device researcher/planner and purchaser?  Does anything catch your eye in the statistics here like they did for me?  Let us know in the comments below or drop me an email at john@shorebranding.com.

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let us know.  Thanks!

 

Sunday Musings w/ Shore Branding – 3-2-14

 

Branding and Digital Marketing

Branding and Digital Marketing

 

Welcome back to a new #SundayMusings w/ Shore Branding!  As mentioned in our last write-up, our #SundayMusings will continue on a bi-weekly basis and each one will focus on a key topic of interest.  This edition will focus on the various aspects of loyalty – from setting up a loyalty program, to specific rewards programs, and several other unique angles or pillars that all fall under the loyalty umbrella.

#1 – Sochi Olympics Shows Us the Future of Marketing … and It’s Very Cool – via LoyaltyLab.com 

Premise: The Olympics coverage has leveraged a new way to understand and interact our customers through video data.  Those that are already integrating video data with the information they are receiving from their loyalty programs are creating powerful tools and information to analyze.  This of course assumes that those marketers have the right loyalty program in place, collecting the right information to improve their respective businesses. [Read more…]