Sunday Musings w/ Shore Branding – 1-3-16

Hello 2016! #SundayMusings w/ Shore Branding (Photo credit: wallpapersshd.com)

Hello 2016! #SundayMusings w/ Shore Branding
(Photo credit: wallpapersshd.com)

Happy New Year!  2016 is upon us and I wish you nothing but the best as we say goodbye to 2015 and hello to 2016.  Before we fully jump into the new year, today’s #SundayMusings takes a look back at some of the best summaries in branding-related stories from around the web.  

#1 –  “2015’s Top Customer Lessons” via Loyalty360.com

Thoughts: If you are looking for a solid list of hot topics in customer experience, look no further.  Take a look at what trends began in 2015 and where CX is heading this year.  There were two pieces that caught my eye – “Data Discipline” and “Getting Personal”.  Brands and companies must overlay data from various sources and have them break through silos.  At the same time, brands and companies must embrace social media channels and focus on the one-to-one experiences of each individual.  

This all circles back to last weekend’s book review – take a look here.

#2 – “What Went Wrong For Your Brand This Year” via BrandingStrategyInsider.com

Thoughts: There isn’t a better branding blog out there in my opinion vs. Branding Strategy Insider.  They consistently pump out must-read content.  Eight different targeted messages are included in this write-up for what may have went wrong for you / your brand in 2015, along with some first-step guidance on how to course correct.  This is absolutely worth the read if you feel underwhelmed with your business results this past year and a great start on how to make the appropriate adjustments.

#3 – “The best social media campaigns of 2015” via iMediaConnection.com

Thoughts: One opinion on what brands had the strongest social media campaigns of the past year.  The two that I liked the most are HP’s #BendTheRules campaign that targeted Millennials and Lowe’s “Fix in Six” Vine campaigns – that we have touted in the past.   

Tweet of the Week:

The tweet above includes a link to the best and worst branding efforts of 2015.  Yes, another compilation article and look back at the past 12 months.  Leading the way – Google.  So much news and noise for the tweaking of their signature logo.  The worst – without getting too political – was Hillary Clinton’s, who seems to be open to doing absolutely anything in order to get elected.  I’ll leave all other opinions off of this write-up.  

What caught your attention in 2015?  Have any particular brands resonated with you or driven a change in your perception of them over the course of the past year?  Let me know in the Comments section below.  

Happy New Year!

 

Sunday Musings w/ Shore Branding – 10-25-15

Sunday Musings w/ Shore Branding! (Photo credit: Worth1000.com)

Sunday Musings w/ Shore Branding!
(Photo credit: Worth1000.com)

Welcome to a Halloween themed #SundayMusings with Shore Branding!  With next weekend being the holiday here in the US, let’s take a look at what you may want to do, or avoid, for the holiday.  We’ll also take a look at a few early winners when it comes to their Halloween branding efforts!

#1 –  “5 Scarily Bad Brand Personality Traits to Avoid This Halloween (and After)” via Business2Community.com

Premise: With every holiday comes a desire and plan to tailor your brand’s message or social media posts to make it relevant.  However, there are a number of items to avoid when thinking about tying your brand to a Halloween, or any other holiday, themed message, post, etc.

Thoughts: This really didn’t have to be tied to Halloween at all.  However, arrogance and/or dullness in your posts, message, etc. top this list in my opinion.  There is no need to break through the clutter through something provocative if that isn’t your normal tone.  Stay consistent.  

#2 – “5 Designs We Love: Seasonal Branding for Halloween” via WorkDesignGroup.com

Premise: Five of the top branding and/or packaging items that have been seen thus far for the forthcoming Halloween holiday.  

Thoughts: I really like what Fanta did with their packaging.  Great look and an even better bit of innovation to it, by turning it into a drink dispenser and, from what I can tell, a Halloween basket as well.  Doesn’t that look like a Halloween basket to you?  

The other winner here is one of the most digital savvy brands we have, Oreo.  Naturally … #3 – “This App Will Help You Find the Perfect Wine to Pair With Your Halloween Candy” via AdWeek.com Premise: I’m relatively positive the title of this article says it all, as Vivino – an app for winos … excuse me, “wine enthusiasts” has launched this year’s perfect pairings between Halloween candy and wine.    Thoughts: This is simply fantastic.  Added bonus, it comes with an infographic!  An interesting point worth mentioning is that there are no specific brands mentioned or referenced in the pairing, only types of wine.  That sounds like a future brandscaping opportunity for a wine company! Tweet of the Week:

I’m not even sure where to go with this one.  Hanes XTemp technology keeps you cool as you load up on your Halloween costume, layers, and yes, hair.  Fantastic use of the holiday that can be reapplied for Christmas in a few months in a similar manner I’m sure.

Added bonus time, here is my favorite Halloween Vine thus far (from Lowe’s) …

Hope you enjoyed this week’s #SundayMusings!  Happy Halloween and Happy Halloween Branding efforts to those giving it a try!

 

Brands Winning on Vine – 2015

Brands Winning on Vine - 2015 Edition

Brands Winning on Vine – 2015 Edition

Since launching, Vine has made stars out of your average Joe’s.  The site took off without even having a web site at first.  The platform – which now includes a web page – continues to be one of the most appealing ways to catch my attention when it comes to online video.

Vine may or may not be slowing down in terms of momentum, but it is still a site / an app I tend to frequent regularly.  With that in mind, I wanted to update an article written back in August of 2013 and provide a new perspective on “Brands Winning on Vine”.  The brands mentioned then – specifically Lowes and Oreo – are still “winning” on the platform, albeit not as frequently, as their number of posts have slowed down.

However, other brands and companies have certainly picked up the slack.  With that in mind, here are a few, new brands winning on Vine: [Read more…]

Seven Tips When Leveraging Pinterest for Your Brand

Seven Tips When Leveraging Pinterest for Your Brand

Seven Tips When Leveraging Pinterest for Your Brand

Since launching in 2010, few social media sites have seen the rapid growth and success that has been afforded to Pinterest.  What took the network to another level, just one year later, was the launch of its iPhone app.  The platform hasn’t looked back.  When used appropriately, Pinterest can and will have a positive impact on your brand/business.

With that in mind, here are seven branding tips to consider when using Pinterest as part of your digital marketing portfolio.

#1 – Fill in your profile completely  [Read more…]

Brands Winning on Vine

Brands winning on Vine

Brands winning on Vine

Since being acquired by Twitter in late 2012 and subsequently rolled out to the masses in early 2013, Vine has caught fire on the digital marketing front, forcing copycats to rethink their strategy in the world of micro-video creation and video sharing across social media platforms.

It hasn’t taken long for brands and agencies to pick up on the platform and turn it into another medium to create / develop a stronger connection with (potential) consumers and drive a strong branding message to the masses.  While we have briefly touched on Vine’s success across a number of Sunday Musings’ entries, let’s focus on the site in more detail and take a look at what brands are winning on Vine. [Read more…]

Sunday Musings w/ Shore Branding – 5-5-13

Branding and Digital Marketing

Here are this week’s ‘Sunday Musings’ – the top five stories in branding and digital marketing.  You can find the archives of this weekly write-up under the Blog-Sunday Musings tab at the top of the page.

#1 – “Facebook Earnings Results Show Progress On Mobile” – ReadWrite.com

Premise: Facebook reported their financials from Q1’13 earlier this week and results were largely viewed as positive among investors.  Mobile advertising numbers grew significantly (23%) from Q4’12 o Q1’13.  Facebook also made several strong statements during the earning’s call regarding the advertising benefits of the site, driving traffic to app markets for downloads.  They also showed the overall growth of their mobile platform, a significant focus for the company now and moving forward.

Thoughts: The continued shift in focus towards mobile looks to be righting the ship that is Facebook and its stock performance.  It was also interesting to see the upward trend in the mobile numbers (usage, spend, etc.) from the call.  While brand new for the site, the article hints at weakness on several of the recent launches – Facebook Home and Graph Search – areas that will be of interest in future earnings’ reports through the remainder of 2013.

(In case you didn’t see it, here are our tips and recommendations for using Facebook for your brand or business, released earlier this week.) [Read more…]