Today is our first of two #SundayMusings that will focus squarely on LinkedIn as we continue our unofficial “LinkedIn month” here on Shore Branding. As we started in last weekend’s “Pin of the Month”, each of the next few weeks’ worth of blog entries will focus on LinkedIn, including forthcoming “Tips” articles for individuals and businesses. If you have an article or recommendations on LinkedIn, send it our way over the next few weeks, as the next #SundayMusings in two weeks will also focus on the professional networking site.
For now, here are the stories that caught my attention over the past few weeks:
#1 – “The 5 Most Important LinkedIn Features You Aren’t Using Correctly” – via Forbes.com
Premise: As LinkedIn continues to evolve, new features and benefits are made available. However, users fail to keep up with these updates to optimize their LinkedIn profiles. The author offers up five features that are commonly being misused, or not used at all. Each tip is followed up with a recommendation or prime example on how to make the most of your profile/account.
Thoughts: As mentioned in several other #SundayMusings, LinkedIn offers up the second strongest Groups / Communities feature on social media, second to only Google+. At the very least, you should be joining these LinkedIn Groups to find relevant/pertinent information that relates directly to your field of work.
The second of the author’s five tips that I wanted to call out is the use of multi-media. When LinkedIn started, you couldn’t do a lot with multi-media … OK, you couldn’t do anything in this realm. However, now you have the ability to link to web sites, videos, SlideShare presentations, etc. Take advantage of these opportunities on your profile.
#2 – “10 LinkedIn tips Every Business Can Benefit From” via impactbnd.com
Premise: Businesses often create their LinkedIn page … and then walk away from it and let it exist on its own. The author puts together a list of tips and thoughts on how to better use the platform from a business page perspective. Each tip is followed by a relevant quote from various sources and publications.
Thoughts: I have purposefully focused the first two articles here on personal and business-related tips, as this is how we will be breaking down our own Tips articles in the coming weeks.
The first two tips here – “connect with a purpose” and “employ consistent branding” should be the backbone to your efforts on LinkedIn. The one tip here to be careful/cautious on, “involve your employees”. We have seen this bite company pages in the collective … too often. It is incredibly easy to add and remove access to your business page, but it is easier to set guidelines with employees that you have the utmost trust in ahead of time to ensure there are no fires that need to be put out because of someone saying/publishing something dumb or controversial on behalf of your company name.
#3 – “10 Reasons Why You Should Publish Content on LinkedIn” via TopDogSocialMedia.com
Premise: For some time, only LinkedIn Influencers were able to publish their content on the network. However, that has changed and anyone with a profile can use the platform to publish their work, which in turn creates a number of benefits and value for users. The author has created a list of reasons to consider publishing your content on LinkedIn.
Thoughts: This is a fantastic, in-depth look at a specific part of LinkedIn that you or your business can focus on. The third (“LinkedIn might promote you”) and fourth (“Reach your 2nd and 3rd level connection”) really stood out to me as the added benefit and value of using LinkedIn.
Are you using the publishing platform? If so, what is your opinion of it?
#4 – “LinkedIn vs. Facebook for Professionals: A Social Media Smackdown” via Inc.com
Premise: While Facebook may have approximately three times as many users vs. LinkedIn (900 million vs. 300 million respectively), the latter is clearly the better network for business professionals. The author provides a rundown of why and how LinkedIn is superior to Facebook when thinking about attracting right audience, in this case, business professionals.
Thoughts: I personally liked the head to head comparisons on each of the points. I also give credit to the author for giving a tie to LinkedIn and Facebook on the company pages aspect and not just giving LinkedIn the advantage because that was the overall tone/point of the article.
#5 – “Top Content Marketers Call On LinkedIn” via SocialMediaFrontiers.com
Premise: The push towards content and current news stories (LinkedIn Today) have become more prevalent on the network in recent months. The UK based company Collective Content has been monitoring these changes and provides perspective on how important LinkedIn is becoming to businesses.
Between LinkedIn Today and the page’s Influencer program, the potential for the platform continues to grow. Collective Content believes that LinkedIn can be a publishing powerhouse and prime news source for its members.
Thoughts: Again, we find more information and detail on how LinkedIn can be leveraged as a prime source for news and relevant content. It is quite amazing how LinkedIn has moved away from being simply an online resume to a content curator and relevant source of information across businesses and markets.
Tweet of the Week:
— Keith Hardie (@keithhardie) August 21, 2014
We couldn’t get through this #SundayMusings without a mention of SlideShare. The LinkedIn-owned site is now free to use for everyone. Beginning in September, they will be rolling out “Pro” features to everyone at a one per month rate for new users, while Pro members/subscribers will no longer be charged beginning next month.
With that in mind, below you will find one of the best SlideShare presentations I’ve seen on the basics of LinkedIn. I thought it was important to start with the basics in our first #SundayMusings dedicated to the platform. While a couple of these slides are no longer relevant due to the changes made on the network, this provides a strong grounding of what to expect when you first sign up on the site and where you can find the most relevant information.
Again, if you have or see a write-up on LinkedIn and you think it be helpful for others, send it my way and I’ll include it in the next #SundayMusings! Have a great week!