Sunday Musings w/ Shore Branding – 7-20-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to another #SundayMusings where this week’s focus will be on social media! This week I’ve picked out two write-ups that speak to social media broadly and then the remaining stories cover off specifically on my favorite social media platforms – Twitter, Google+, Foursquare, and Pinterest.  We’ll go into each in more detail below.

#1 – 5 Reasons Why Brands Need Integrated Social Media Marketing – via neerajsancheti.wordpress.com 

Premise: As integrated marketing plans become more and more regular across companies, it isn’t enough to be on one or two social media platforms. The author puts together five reasons why your brand or company needs to be on different platforms and where you should think about going.

Thoughts: There is a fine line between being everywhere and being in the right places. Many try to be everywhere in order to achieve the greatest ‘reach’. However, if you aren’t engaging with your customers / followers, what’s the point? At the same time, trying to be everywhere leaves you communicating with the wrong audience more times than not. So there are some points in the write-up that insinuate increasing visibility is the best thing you can do, and I would add the caveats before deciding to sign up for each and every social media platform.

#2 – Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More via busines2community.com  

Premise: Aside from creating great content, you need to figure out the best ways to optimize your posts in order to improve sharing across social media. The author takes a look across multiple platforms and provides tips on how to optimize your posts across NINE different networks – LinkedIn, Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, Vine, and Tumblr!

Thoughts: This is an excellent resource for those that enjoy clear, concise summaries and tips on what you can or should do when posting across social media. A few items that are worth calling out:

  • LinkedIn Tip to “Edit your description” – Completely agree here, as LinkedIn allows you to provide a summary of your article or link – similar to filling in the SEO on a blog. Use it!
  • Pinterest Tip to “Avoid human faces” – Very interesting stat and not something I would have ever thought about.
  • Vine Tip, “Infinite loop” – Vine clips that follow this rule are absolutely more engaging and will receive more views than those with closure.

#3 – “5 Brands Successfully Using Twitter GIFs” via Likeable.com 

Premise: Last month Twitter announced that it would now support GIF files in status updates and brands have been trying to capitalize ever since. Likeable takes a dive into what brands are successfully leveraging the new capability in their branding / digital marketing efforts.

Thoughts: It is a little interesting to see Twitter allow GIFs well after the fact that Vine has been introduced. This leads me to believe that there is some sort of dip in Vine usage, creativity, etc. that the company is seeing. The recent updates to the Vine app make it more appealing, but to be honest, I don’t check the app nearly as much as I used to.

In terms of the five brands/companies that are provided as good examples, I find that @SBNationGIF is a tremendous follow for sports fans. I also enjoyed the few Bud Light GIF’s found on their Twitter feed. What brands have you seen succeed on Twitter using GIF files?

#4 – “10 Google+ Features You Need to Know” via Michael Bird on LinkedIn 

Premise: Michael Bird puts together a list of ten Google+ functions that can help your branding efforts on the platform. This includes integrating with YouTube and several, more functional elements to optimizing your G+ efforts.

Thoughts: My second favorite social media platform, behind Twitter, has been adding features for users since its inception and the list provided here include several items that I really enjoy. The Google+ Auto Awesome creates fantastic GIFs on your phone automatically. If you take a handful of pictures right in a row, the feature will automatically create GIFs for you when you have Google+ connected to your camera phone.

There is also a deep integration between G+ and YouTube that can be taken advantage of among those with YouTube channels. You can broadcast your Hangouts on Air seamlessly and increase engagement / commenting between the two platforms.

#5 – “Why Foursquare Lost a Loyal User” via wearesocialmedia.gr 

Premise: The author was an avid user of Foursquare but admits to using the company’s services less and less since the launch of Swarm. Given the need to monetize, Foursquare split the functionality of the old Foursquare in half and left the check-ins and social aspects to Swarm. The author provides four points that argue against the splitting of the services that the old Foursquare provided.

Thoughts: Foursquare has been one of my favorite apps and since the launch of Swarm, I find myself frustrated with the back and forth needed to get what I want out of the service. I personally do not care about the badges, but I’m in alignment with all of the other points from the article. I hate having to open up two apps to get the information I want or need.

I understand why they broke up their services into two parts and I’m sure their data suggests that there is a majority of users that feel similarly. However, this write-up was actually a nice find, as I felt like I was in a small minority that didn’t like the new Foursquare/Swarm combination. What are your thoughts on the company’s decision to break these services apart?

Tweet of the Week:

I found the Embassy Suites Hotels contest as a “Promoted Tweet” on Twitter and thought that this was a great use of Pinterest. They have their own hashtag for the campaign and it felt like an engaging contest to get users to engage with the brand. Then I clicked on the link and it took me to their Facebook page and I was all sorts of confused. A Pinterest contest, promoted on Twitter, and then taken to their Facebook page?

Back to the contest itself: Pinterest has jumped into one of my favorite social media platforms and this is another great use of a contest and promotional effort from a brand on the network. What do you think of the campaign?

Thanks for swinging by this week’s #SundayMusings! What stories caught your attention this week in social media? Let us know in the Comments section below. Thanks and have a great week!

Sunday Musings w/ Shore Branding – 4-27-14

Branding and Digital Marketing

Branding and Digital Marketing

 

After focusing on content marketing in the last edition, today’s #SundayMusings w/ Shore Branding focuses on some of the latest and greatest write-ups I’ve seen on digital marketing over the past few weeks.

#1 – Using Social Media to Influence Your Brand Image – via TheSocialMediaHat.com 

Premise: Understanding what your brand image is and how social media can play such an important role in building that image is crucial in today’s world. Social media connects you with millions of people from around the world and can have an immediate and enormous impact on your brand and business … when done correctly; by engaging with your audience, having meaningful content, etc.

Thoughts: While a little bit older than we typically use here on Sunday Musings, The Social Media Hat is a great resource for digital marketing. This write-up takes a branding angle on your digital marketing efforts and how said efforts can impact your brand image. Whether you are looking to share opinions, looking for recommendations, or sharing other people’s work, social media can help take your brand to another stratosphere. [Read more...]

Sunday Musings w/ Shore Branding – 4-13-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to a new #SundayMusings w/ Shore Branding!  Our bi-weekly write-up has a new focus topic this week and that is content marketing.  Content marketing has become all the rage, but truth be told, I see it as a fancy phrase that is an extension of your branding efforts.  I’m sure many will disagree with this sentiment, but that’s my view on the latest catchphrase in marketing.

#1 – 9 Tips for Creating Content that Gets Shared – via JeffBullas.com 

Premise: Jeff Bullas provides his top nine tips for creating content that gets shared.  From identifying your audience/target through “making information accessible”, Jeff provides a good amount of context for each of his nine tips.

Thoughts: All nine of the tips found this article are useful and ought to be kept in mind as you (re-)focus on your content.  The one tip that seems highly relevant given our changes to these #SundayMusings write-ups is “#6 – Pay attention to trends”.  That was the main reason for moving to a topic-focused style of writing for #SundayMusings and our numbers and shares across social media have improved.  [Read more...]

New Poll – Where will you be advertising in 2014?

What advertising platform will you be leveraging in 2014? (Photo credit: BusinessNewsDaily.com)

What advertising platform will you be leveraging in 2014?
(Photo credit: BusinessNewsDaily.com)

Over the course of 2013, we covered off on several different trends in the advertising space, including the shift to advertising on various social networks (throughout many of our weekly Sunday Musings) and mobile advertising (most specifically with startup Nearwoo).

With that in mind, our opening poll question for 2014 is relatively simple: which advertising platforms will your brand/business be leveraging in 2014 to increase awareness and/or build stronger loyalty?  The options include:

  1. Mobile
  2. Paid Search
  3. Facebook
  4. Instagram
  5. Twitter
  6. LinkedIn
  7. Foursquare
  8. Other Social Media Networks

After voting, if you would like to endorse a particular avenue, please feel free to do so in the Comments section below.  If you have already leveraged any of these streams, let us know what level of success you may have encountered.

Thanks for taking the time to vote and Happy New Year!

Sunday Musings w/ Shore Branding – 12-15-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  This week has a strong focus on advertising across various social media platforms, a new example of “brandscaping”, and a SlideShare on the top company pages on LinkedIn. [Read more...]

Sunday Musings w/ Shore Branding – 9-15-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding!  The following are this past week’s top stories in branding and digital marketing that caught our attention.

#1 – Twitter Files for IPO – via AllThingsD.com 

Premise: Twitter announced that the company will finally go public with an IPO later this year.  They have filed a “confidential” S-1 report thanks to new rules from the JOBS act, so potential investors won’t see all of the revenue numbers and expenses for some time.  Twitter has made several hires recently that highly suggested this announcement was coming.

Thoughts: Well, it is about time!  While this likely means more advertising can be expected on the site itself, I’m interested to see how the stock market reacts when Twitter begins trading.  If you have followed this site for the past six months or so, you know that we are heavy supporters of Twitter and how it has, literally, changed news reporting around the world.

Will you be investing in Twitter? [Read more...]

Sunday Musings w/ Shore Branding – 9-1-13

Photo Credit: CBS Philadelphia

Photo Credit: CBS Philadelphia

Happy Labor Day weekend to those in the US!  Here are this past week’s top stories in branding and digital marketing that caught our eye.

#1 – What Google’s Chromecast means for marketers – via iMediaConnection.com 

Premise: The author takes an interesting perspective on the recently launched Google Chromecast – while you might first think that this is targeted for consumers, it is a product that will be of great aid to advertisers.  As mobile shopping and the ‘second screen’ behaviors continue to grow, Chromecast presents an ability to unite the TV and mobile device.  Advertisers and marketers will be able to collect a wealth of information on end-user behavior, key for more focused and relevant advertising.

While past efforts from Google (Nexus Q and Google TV) have failed to take off, the Chromecast might be the device that takes Google’s advertising model to the next level.

Thoughts: I purchased a Chromecast the day it was announced and have enjoyed the quality and performance of the $35 product.  At the time, I said I thought it could be a game-changer, but really only thought about it from the consumer angle.  This write-up really takes a brilliant look into the device from a unique angle – one that advertisers can really take to heart and start planning against.  The consumption data that will be generated will help marketing teams strengthen and tailor their message to the right audience. [Read more...]

Sunday Musings w/ Shore Branding – 8-25-13

 

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our eye from the past week.

#1 – Agony and Ecstasy: Steve Ballmer’s Years At Microsoft – via ReadWrite.com 

Premise: Microsoft’s CEO Steve Ballmer announced that he will be retiring within the next 12 months on Friday, sending the stock price up a few dollars.  This write-up takes a look back at his tenure at the tech giant, listing out the successes (company restructuring and killing off failed projects) and failures (Xbox One’s original rollout and the Surface tablet).

Thoughts: Upon Ballmer’s announcement, the stock surged 10% or so and finished the day up over 7%.  I’m not sure how I would feel about that if I were Ballmer.  Of course, with that increase he increased his personal wealth millions of dollars over (he reportedly owns over 300 million shares in the company), so I doubt he takes it to heart.  There was no announcement as to who would be replacing Ballmer when he retires, so expect the search to create a lot of news in the coming weeks and months.

Microsoft is well behind Apple and Google in mobile right now and it will be important for the next leader to put heavy focus and investment in this arena.  The Surface tablet has been a colossal failure thus far.  While Xbox had been a gold star for Microsoft and Ballmer, their original plans for Xbox One were panned.

Who do you think will take over at Microsoft?  Will Bill Gates return?  Will they steal someone from Google (or Apple)? [Read more...]

Sunday Musings w/ Shore Branding – 8-4-13

 

Branding and Digital Marketing

Branding and Digital Marketing

This week’s Sunday Musings, the top stories in branding and digital marketing that caught our eye, are up and running!  Hope you enjoy!

#1 – LinkedIn Gets Better for Businesses with New Company Page Analytics – via WebProNews.com 

Premise: LinkedIn has updated/improved their analytics offering for those that run a company page on the site.  You can now track impressions, interactions, etc. and measure engagement your page has with its audience.

Thoughts: The new analytics page is significantly stronger vs. what the site used to offer page managers.  I would also rate LinkedIn’s analytics much higher vs. those seen on Pinterest’s site.  There is a YouTube video at the bottom of the link/story that walks you through the new features and is worth watching for a general overview. [Read more...]

Sunday Musings w/ Shore Branding – 7-7-13

Sunday Musings w/ Shore Branding - the top stories in branding and digital marketing!

Photo Credit: CBS Philadelphia

Hope everyone in the US has enjoyed the 4th of July holiday weekend!  Here are this week’s Sunday Musings, the top stories in branding and digital marketing that caught our eye.

#1 – Which Brands Are Most Patriotic – via Forbes.com 

Premise: With the 4th of July holiday upon us, you know you are going to see a lot of patriotism in the branding and marketing efforts of companies this week.  The study conducted as the premise for the article measures the emotional engagement that each brand has with “patriotism”.

Thoughts: Why wouldn’t we start the holiday Sunday Musings off with a little patriotism?  The top brand ranked in this study was Jeep, a little surprising to see the car at the top of the list.  The next few are not surprising at all – Hershey, Coca-Cola, etc.  Further down the list and into the top 50 were a few sports teams, the Yankees, Patriots, 49ers, and Cowboys.  The author says it well towards the end of the article, “… brands that make that kind of connection always have a strategic advantage over competitors when it comes to the marketplace battle for the hearts, minds and loyalty of consumers”. [Read more...]